The rapidly growing retail sales and marketing strategies with advanced eye tracking technology will propel the eye tracking market during the forecast period.

The Global Eye Tracking Market is valued at USD 913.6 million in 2022, and is expected to reach USD 4909.7 million by 2030, with a CAGR of 26.0% from 2024 to 2030, according to a new research by Next Move Strategy Consulting.

The integration of advanced eye tracking technology into retail sales and marketing strategies is poised to be a significant market driver, fueling the growth during the forecast period. This adoption promises enhanced consumer insights, optimized product placements, and improved advertising effectiveness, revolutionizing the retail industry.

However, eye tracking technology can be expensive, especially for high-end systems. This can make it inaccessible to some researchers and businesses. This factor restrains the growth of the eye tracking market. On the contrary, eye tracking enhances immersion in virtual and augmented reality experiences by allowing users to interact with environments and objects using their gaze. This technology is crucial for the future of immersive experiences.

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According to the report, leading players in the eye tracking market include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp., Ogilvy, Seeing Machines Ltd., AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, Irisbond Crowdbonding, S.L., and others.

These market players are adopting strategies such as collaboration and product launches across various regions to maintain their dominance in the eye tracking market. For instance, in October 2023, Tobii launched UX Explore, a new cloud platform that makes eye-tracking-based mobile UX research more affordable and accessible than before for designers and developers. It gives researchers a first-person view of user attention, enabling them to quickly and easily gain insights into user behavior.

Also, in October 2023, Reyedar and Pupil Labs partnered to use modern eye tracking and AI technologies to develop early detection methods for glaucoma. This condition causes optic nerve damage and vision loss. The program provides financial support to improve analytics and offers career opportunities in data science, engineering, and technology.

Moreover, in October 2023, Smart Eye launched a new driver monitoring system called AIS CV Alert to help bus and truck manufacturers quickly and easily add drowsiness detection to their vehicles. AIS CV Alert is an easy-to-use hardware and software solution that requires no special expertise or resources to install.

In May 2023, Collins Aerospace and Seeing Machines partnered to develop and deliver innovative AI-powered eye tracking solutions to the global aviation industry. These solutions are aimed at enhancing safety and supporting pilots with mission-critical fatigue detection solutions. 

Furthermore, in November 2022, Smart Eye released Smart Eye Pro 10.1 and a Mobile Stand unit with an improved remote eye tracking system that enhances its performance in all conditions, including for subjects with eye disorders where only one eye is compatible with eye tracking.

Key Insights from the Eye Tracking Market Report:

• The information related to key drivers, restraints, and opportunities and their impact on the eye tracking market is provided in the report.

• The value chain analysis in the market study provides a clear picture of the roles of each stakeholder.

• The market share of the global eye tracking market players and their competitive analysis are provided in the report.