The growing personal care and beauty sector across the world influence the electric shaver market growth.

According to the Next Move Strategy Consulting, the global Electric Shaver Market size was valued at USD 22.27 billion in 2024 and is predicted to reach USD 32.55 billion by 2030, registering a CAGR of 6.1% from 2025 to 2030.

The growth of the electric shaver market is being driven by the increasing personal care and beauty sector globally as consumers are becoming more aware of selfcare and grooming, creating demand for advanced and efficient grooming tools.

According to the Global Wellness Institute, in 2022, the global personal care and beauty market size reached USD 1,088.7. The growing personal care sector is accelerating demand for electric shavers as indispensable tools of personal grooming.

In addition, rapid urbanization globally fuels the demand for electric shavers as urban consumers increasingly adopt busy lifestyles and need appropriate grooming solutions to help them save time.

The UN Population Division indicates that the urban population worldwide reached USD 4.52 billion in 2022, growing at a rate of 1.57% year over year. This increase help boost the market for grooming solutions that appeal to the fast pace of city life.

Also, ongoing innovations in grooming solutions are driving the growth of the electric shaver market as manufacturers enhance their products to meet the rising demand for efficient and convenient personal care.

For example, in June 2024 Xiaomi launched Mijia Electric Shaver Dual Blade Version, that features a dual-blade system, an IPX7 waterproof rating, touch operation, and supports both wet and dry use, highlighting the industry's commitment to advanced grooming technology.

However, alternative options such as traditional razors and disposable shavers, pose significant challenges to the growth of the electric shaver market demand. Traditional razors and disposable shavers present and option that is more convenient and affordable to budget-minded consumers.

Their lightweight design increases portability, and the travelling fraternity along with people who like simpler grooming methods would eventually reduce the demand for high-end electric grooming devices.

On the contrary, sustainability initiatives present significant opportunities for the electric shaver market, as manufacturers integrate eco-friendly materials and energy-efficient technologies into their products.

For example, Braun's Series 9 Pro shavers are manufactured by 100% renewable energy, and Philips uses renewable electricity in blade production while using recycled materials in its packaging’s. In such cases, sustainability drives change and supports innovation, placing businesses ahead as the market is being fueled by demand for sustainable products.

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According to the report published by NMSC, leading players in the electric shaver industry include Procter & Gamble (Braun), Koninklijke Philips N.V., Spectrum Brands, Inc. (Remington), Panasonic Corporation, Wahl Clipper Corporation, and Andis Company. Other notable names are Xiaomi, Manscaped, Conair Corporation, Shanghai Feike Electric Co., Ltd., Skull Shaver, Meridian Grooming, and Babyliss Pro. Brands like TPOB, Grundig, Pritech, Moser, Runwepro, Dollar Shave Club, Kunnex Incorporated, among others.

These market players are adopting strategies such as product launches to maintain their dominance in the electric shaver market share.

For example, in August 2024, Wahl Professional launched the Kuno Clipper, designed specifically for barbers and stylists seeking precision and performance. This clipper features a powerful motor and ergonomic design, allowing for comfortable use during long sessions.

Furthermore, in July 2024, MANSCAPED introduced The Dome Shaver, a professional electric head shaver specifically designed for scalp grooming. This device features a patented design with a skin-safe blade for a close shave while minimizing irritation.

Also, in July 2024, Remington introduced the Balder Pro head shaver designed for an ultra-smooth shaving experience. With three-blade system that is precision engineered to the contours of the head for an efficient removal of hair, the grip is also comfortable, ensuring better control while shaving, and it has a powerful motor to shave faster.

Key Insights from the Electric Shaver Market Report:

• The information related to key drivers, restraints, and opportunities and their impact on the electric shaver market trends is provided in the report.

• The value chain analysis in the market study provides a clear picture of the role of each stakeholder.

• The market share of the electric shaver market players and their competitive analysis are provided in the report.