Substantial investment by tech giants across the region is driving the North America data center market demand during the forecast period.

The North America Data Center Market size was valued at USD 118.72 billion in 2023, and is predicted to reach USD 189.90 billion by 2030, at a CAGR of 6.9% from 2024 to 2030, according to the new research by Next Move Strategy Consulting.

Reports suggest that network infrastructure made a significant contribution to the US GDP, with a PwC study commissioned by the Data Center Coalition revealing a USD 2.1 trillion boost between 2017 and 2021. CloudScene, a data intelligence firm, highlights the US's substantial lead in market numbers, hosting 5,389 facilities, a figure five times greater than the UK's 512 network infrastructures. 

Furthermore, substantial investments from tech giants such as Amazon Web Services (AWS), as evidenced by a USD 35 billion allocation for new network infrastructure in Virginia, emphasize the North America data center market growth trajectory and its pivotal role in supporting cloud expansion initiatives, even amidst broader corporate restructuring efforts.

However, the data center industry faces notable challenges, primarily the high initial investment required and stringent environmental regulations. Establishing and maintaining network infrastructure demands significant upfront financial commitments, creating barriers for smaller businesses and startups. 

Additionally, compliance with environmental regulations necessitates ongoing investments in energy-efficient technologies hinders the overall North America data center market expansion. On the other hand, the integration of edge computing into network infrastructure operations holds significant promise for the industry's future. 

By minimizing latency and enabling real-time processing, edge computing supports applications such as IoT and AR, easing the burden on centralized cloud data centers and offering scalability and flexibility. 

This decentralized approach not only enhances security by processing sensitive data locally but also aligns with evolving digital landscapes, creating diverse opportunities for network infrastructure providers. Recent investments in startups such as Armada highlight the growing interest in edge computing solutions, reflecting a concerted effort to address connectivity challenges and bridge the digital divide.

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The market players operating in the North America data center industry include Amazon.com Inc., IBM Corporation, Microsoft Corporation, Cisco System Inc., Oracle Corporation, SAP SE, Hewlett Packard Enterprise Company, NTT Communications Corporation, Equinix Inc., Digital Reality Trust Inc. and others.

Key Insights from the North America Data Center Market Report:

• The information related to key drivers, restraints, and opportunities and their impact on the North America data center market is provided in the report.

• The value chain analysis in the market study provides a clear picture of the roles of each stakeholder.

• The market share of key players in the North America data center market is provided in the report, along with their competitive analysis.