Surge of e-commerce and mobile usage across the region is driving the demand for the Thailand digital marketplace market during the forecast period.

The Thailand Digital Marketplace Market size was valued at USD 10.01 billion in 2023, and is predicted to reach USD 18.69 billion by 2030, at a CAGR of 9.2% from 2024 to 2030, according to new research by Next Move Strategy Consulting.

The surge of e-commerce and mobile usage in Thailand is driving notable growth in the country's digital marketplaces market. As per the E-Commerce Association, Thailand's e-commerce market is anticipated to hit a value of USD 32 billion by 2025. Mobile devices are playing a crucial role in this expansion, contributing to more than 80% of overall online sales, with mobile wallets facilitating 23% of transactions.

Projections suggest that Thailand's mobile wallet adoption will soar to 63% by 2025, highlighting the increasing reliance on mobile devices for e-commerce activities and emphasizing the importance of online marketplaces in catering to the changing preferences of Thai consumers. This data underscores the substantial potential for digital commerce platforms to flourish within Thailand's rapidly expanding e-commerce landscape, fostering innovation and competition in the Thailand digital marketplace market.

However, concerns surrounding cybersecurity threats and consumer trust pose significant hurdles to the expansion of the market. When consumers perceive online platforms as vulnerable to cyberattacks, they reluctant to share personal information or engage in transactions due to fears of potential privacy breaches or financial harm.

This lack of trust lead to reduced utilization of digital marketplaces and a reluctance to participate in online shopping, thereby hindering the Thailand digital marketplace market growth. Moreover, instances of data breaches or fraudulent activities damage the reputation of digital marketplaces, discouraging both consumers and businesses from active involvement in the online marketplace environment.

On the other hand, the integration of AR and VR technologies is positioned to drive the expansion of online marketplaces. These innovative advancements enable digital platforms to provide users with immersive and interactive shopping experiences. Through AR and VR, consumers visualize products in real-world contexts, virtually test them before making a purchase, and explore dynamic virtual environments. These immersive encounters not only enhance customer engagement and foster brand loyalty but also lead to increased sales. Furthermore, AR and VR empower businesses to effectively showcase their products by providing detailed information and personalized recommendations, thereby contributing to the Thailand digital marketplace market expansion.

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Several key players operating in the Thailand digital marketplace industry include Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd. and others.

Key Insights from the Thailand Digital Marketplace Market Report:

• The information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report.

• The value chain analysis in the Thailand digital marketplace market study provides a clear picture of the roles of each stakeholder.

• The market share of players in the Thailand digital marketplace market is provided in the report along with their competitive analysis.