Expansion of Healthcare and IT Sector are driving the growth of the U.S. eye tracking market demand during the forecast period.

The U.S. Eye Tracking Market size was valued at USD 191.8 million in 2023, and is predicted to reach USD 1138.2 million by 2030, at a CAGR of 27.7% from 2024 to 2030, according to new research by Next Move Strategy Consulting.

Eye tracking technology is increasingly utilized in the healthcare sector for diagnosing and treating various conditions, including neurological disorders and ophthalmological diseases. In the United States, the adoption of eye tracking extends beyond consumer devices like Amazon's Fire Max 11 tablet. Its precision in tracking eye movements and analysing gaze patterns has significantly transformed research methodologies and clinical practices, resulting in enhanced patient care and treatment outcomes.

Furthermore, within the IT industry, eye tracking plays a crucial role in enhancing user interfaces, improving gaming experiences, and optimizing productivity tools. These advancements underscore the United States' pivotal role in advancing the capabilities and applications of eye tracking technology on a global scale.

Moreover, the expansion of eye tracking technology within the automotive sector is significantly accelerating the growth of the eye tracking market. A prime illustration of this occurred in February 2023, when Smart Eye, a prominent developer of Driver Monitoring System (DMS) software, secured a groundbreaking order in partnership with a global Tier 1 supplier.

This order originated from a leading heavy vehicle OEM specializing in the medium to heavy-duty segment, with a global presence and headquarters located in Europe, representing three distinguished brands. This collaboration marks a pivotal milestone in the eye monitoring systems market, reinforcing the increasing adoption of DMS technology, particularly in the commercial vehicle sector.

However, the proliferation of alternative technologies, including gesture recognition, unimodal methods, and multimodal activity recognition, emerges as a significant restraint on the growth of the eye tracking market. Gesture recognition, for instance, employs mathematical algorithms to interpret human gestures, enabling device control through simple movements. This technology is particularly adept at recognizing emotions conveyed through facial expressions, hand gestures, and body language. 

In sectors such as consumer electronics and gaming, where the ability to predict user behavior is paramount, these alternative technologies offer valuable insights that extend beyond the capabilities of traditional eye tracking. Consequently, the availability and adoption of such alternatives hinder the U.S. eye tracking marketeye growth potential by providing competitive solutions that cater to diverse user needs and preferences.

On the other hand, the swift integration of eye-tracking technology across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the eye tracking market.

This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, thereby elevating user engagement and comfort levels. This technology benefits from natural stimuli and controlled data collection, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. 

For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

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Several key players operating in the U.S. eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

Key Insights from the U.S. Eye Tracking Market Report:

• The information related to key drivers, restraints, and opportunities and their impact on the U.S. eye tracking market is provided in the report.

• The value chain analysis in the U.S. eye tracking market study provides a clear picture of the roles of each stakeholder.

• The market share of players in the U.S. eye tracking market is provided in the report along with their competitive analysis.