Alcoholic Beverages Market

Market Definition:

The Alcoholic Beverages Market size was valued at USD 1560 billion in 2020 and is predicted to reach USD 1860 billion by 2030 with a CAGR of 1.8% from 2021-2030.

Alcoholic beverages are fermented beverages with the properties of ethanol. It is manufactured by fermenting wheat, fruit juice, and barley through different manufacturing processes. Other ingredients such as organic acids, sugars, preservatives, and carbonyl compounds are also used in its preparation. Alcoholic beverages comprise a large group of beverages that contain varying amounts of alcohol (ethanol). 

For instance, beer has an alcohol content between 8-10%, wine has an alcohol content between 10-15%, and distilled spirits have alcohol content between 35-40%. Even though they are discouraged in many societies and countries, there are numerous benefits to consuming alcoholic beverages. For example, vodka aids in weight loss and regulates blood pressure, beer boosts brain power, prevents kidney stones, and regulates cholesterol, and rum prevents muscle and bone-related problems, treats the common cold, and increases longevity.

Market Dynamics and Trends:

The demand for alcoholic beverages is rising due to growing trend of socializing and mid-week/weekend parties among young and working professionals. Also, factors such as rise in consumer demand for premium products, increase in global young–adult demographic, and surge in disposable income are expected to propel the growth of the market during the forecast period. Moreover, innovations and advancements in the manufacturing of vodka, cocktails, flavored wine, and beer, coupled with the changing lifestyles of consumers, and their beverage preferences are aiding the growth of the market.

However, harmful effects of alcohol on health and high cost of alcoholic beverages are the factors restraining the growth of market during the forecast period. On the other hand, improving distribution networks, increasing in research and development, and growth in the food & beverage industry are expected to create lucrative opportunities for the market players in the coming future.

Market Segmentations and Scope of the Study:

The alcoholic beverages market has been segmented based on type, alcoholic content, flavor, distribution channel, packing, and geography. Based on type, the market is bifurcated into beer, wine, spirit, and others. The beer segment is further classified into ale, larger and hybrid. The wine segment is further classified into sparkling wine and fortified wine. The spirit segment is further classified into rum, whiskey, and vodka. Based on alcoholic content, the market is divided into high, medium, and low. Based on flavor, the market is bifurcated into unflavored and flavored. Based on distribution channel, the market is bifurcated into on-premises, liquor stores, grocery shops, internet retailing, supermarkets, and convenience stores. Based on packing, the market is bifurcated into tins, glass bottles, and plastic bottles. The geography breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis:

Asia-Pacific region holds the lion share of alcoholic beverages market and is expected to continue dominating the market during the forecast period. This is attributed to factors such as innovation in the manufacturing process and research & development activities. Also, emerging markets such as India and China are expected to witness significant increase in demand for alcoholic beverages during the forecast period due to growth in disposable income in this region. 

However, North America was the second largest region due to growth in the population of young adults and increased consumption of high-quality alcoholic beverages. Middle East is the smallest region in the global alcoholic beverages market in terms of revenue.

Competitive Landscape:

The market comprises of various players such as are Miller Coors, Heineken Holdings N.V., Carlsberg A/S, Constellation Brands Ltd., Diageo PLC, Bacardi Limited PLC, Pernod Ricard S.A, Tsingtao Brewery Company Limited, Castle Brands, Beijing Yanjing Brewery Company Limited. These manufacturers are actively indulging in R&D initiatives, product innovations, and industrial collaborations to enhance their product and increase their growth and geographical reach.

For instance, in December 2019, Constellation Brands Inc. through its Prisoner Wine Company brand, launched Unshackled, a new luxury wine brand available nationwide in January 2020. The Unshackled portfolio offers a Cabernet Sauvignon, Red Blend, and Rose. The bottle of Unshackled is adorned with a metallic codex debossed with details that hold the key to the varietal, wine’s appellation, and vintage. Also, in October 2019, Pernod Ricard and Castle Brands has announced their successful completion of the acquisition of Castle Brands by a subsidiary of Pernod Ricard S.A., through a cash tender offer followed by a short-form merger.

Key Benefits:

• The alcoholic beverages market report provides the quantitative analysis of the current market and estimations through 2021-2030 that assists in identifying the prevailing market opportunities to capitalize on.

• The study comprises a deep dive analysis of the alcoholic beverages market trend including the current and future trends for depicting the prevalent investment pockets in the market.

• The information related to key drivers, restraints and opportunities and their impact on the alcoholic beverages market is provided in the report.

• The competitive analysis of the market players along with their market share in the alcoholic beverages market.

• The SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.

Key Market Segments:

By Type

• Beer  

  • Ale

  • Larger

  • Hybrid

• Wine 

  • Sparkling Wine

  • Fortified Wine

• Spirit

  • Rum

  • Whiskey

  • Vodka

• Others

By Alcoholic Content

• High

• Medium

• Low

By Flavor

• Unflavored

• Flavored

By Packing

• Tins

• Glass Bottles

• Plastic Bottles

By Distribution Channel

• On-Premises

• Liquor Stores

• Grocery Shops

• Internet Retailing

• Supermarkets

• Convenience Stores

By Geography

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Spain

  • Italy

  • Netherlands    

  • Denmark    

  • Finland    

  • Norway    

  • Sweden    

  • Russia    

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• Rest of World

  • Latin America    

  • Middle East    

  • Africa

KEY PLAYERS:

• Miller Coors

• Heineken Holdings N.V.

• Carlsberg A/S

• Constellation Brands Ltd.

• Diageo PLC

• Bacardi Limited PLC

• Pernod Ricard S.A

• Tsingtao Brewery Company Limited

• Castle Brands

• Beijing Yanjing Brewery Company Limited

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Analysis Period	2020–2030
Base Year Considered	2020
Forecast Period	2021–2030
Market Size Estimation	Billion (USD)
Market Segmentation	By Type (Beer, Wine, Spirit, and Others), by Alcoholic Content (High, Medium, and Low), by Flavor (Unflavored and Flavored), by Distribution Channel (On-Premises, Liquor Stores, Grocery Shops, Internet Retailing, Supermarkets, and Convenience Stores), by Packing (Tins, Glass Bottles, and Plastic Bottles)
Countries Covered	28
Companies Profiled	Miller Coors, Heineken Holdings N.V., Carlsberg A/S, Constellation Brands Ltd., Diageo PLC, Bacardi Limited PLC, Pernod Ricard S.A, Tsingtao Brewery Company Limited, Castle Brands, Beijing Yanjing Brewery Company Limited, Kirin Holdings Company Limited.