Augmented Analytics Market

Augmented Analytics Market Overview

The global Augmented Analytics Market size was valued at USD 9.69 billion in 2024 and is predicted to reach USD 35.72 billion by 2030 with a CAGR of 24.4% from 2025-2030.

The demand for augmented analytics market is driven by several factors including increasing adoption of cloud technology, rising financial sector, and increasing utilization of AI and ML technologies. However, the market is hindered by the privacy and security issues. On the other hand, integration of blockchain in analytics shows promising future for the market growth and numerous key players such as Salesforce Inc., IBM and Microsoft Corporation are taking initiatives, such as product launches to remain dominant in the market.

Increasing Global Adoption of Cloud Services Drives Market Growth 

The market is driven by the growing adoption of cloud services as cloud services provides the necessary infrastructure for the analytical task enabling faster and more efficient insights generation. As per the report published by the Nextwork, global cloud computing market is expected to reach USD 912.77 billion in 2025. This increased capability leads to a higher demand for enhanced analytics, as businesses seek for advanced tools gain better insights and make more informed decisions.

Rising Financial Sector Spurs Market Growth

Growing use of analytics solutions by the BFSI sector as financial institutions seek advanced data analysis capabilities for risk management, fraud detection and operational efficiency is further driving the growth of the market. 

According a report by KPMG, the fintech investment globally reached USD 58.2 billion in the half year of 2023. This rapid growth in the fintech sector highlights the growing demand for complex analytics tools thereby driving the augmented analytics market expansion.

Increased Usage of AI and ML Technologies Bolster Market Growth

The growing adoption of artificial intelligence and machine learning technologies boost the growth of the market as these advanced technologies enhance the capabilities of augmented analytics tools for more accurate and automated data analysis making it easier for businesses to make data-driven decisions. 

According to Our World in Data, the global corporate investment annually in AI summed USD 168.22 billion in the year 2023. The surge in investment highlights the dependency on artificial intelligence for various tasks including data driven decision making, driving the augmented analytics market demand.

Privacy and Security Risks Hinder Market Growth

The data quality and integration challenges impact the accuracy of insights generated, as well as privacy and security risks associated with analyzing sensitive data are the major factors restraining the augmented analytics market growth.

Integration of Blockchain in Augmented Analytics Create Future Opportunities

Integration of blockchain in augmented analytics is anticipated to create significant future opportunity. The integration of blockchain enhances data integrity, build user trust and provides competitive edge to the users showcasing its future potential.

Market Segmentations and Scope of the Study

The augmented analytics market report is segmented on the basis of component, deployment, application, organization size, end user, and region. On the basis of component, the market is divided into software and services. On the basis of deployment, the market is classified into on-premise and cloud. On the basis of application, the market is bifurcated into sales & marketing, finance, IT, operations, and others. On the basis of organization size, the market is categorized into small & medium enterprises (SMEs) and large enterprises. On the basis of end user, the market is segmented into retail, healthcare & life sciences, banking, financial services, and insurance (BFSI), telecom & IT, manufacturing, government & defense, transportation & logistics, media & entertainment, and others. Regional breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America dominates the augmented analytics market share and is expected to continue its dominance during the forecast period. This is attributed to the presence of one of the largest Telecom & IT sectors in this region that is adopting advanced data tool for data-intensive operations to extract valuable insights. 

As per the International Trade Administration in 2023, the U.S. is the largest tech market in the world with more than 557,000 software and IT services companies, equating one third of the global IT market. Such huge company base promotes competition and creates a favorable environment for the growth of the augmented analytics. 

Also, the investments by government in this region to modernize IT infrastructure and expand cloud capabilities drives the demand for augmented analytics enabling seamless data integration, scalable storage, and faster processing. 

Such innovations bring more efficiency to data analytics solutions, improving accessibility and delivering more impact for organizations. A recent survey by KPMG Canada in 2024 showed 93% of business leaders reported advanced levels of cloud adoption in their organization. It highlights a greater emphasis on sophisticated digital infrastructure that aids in bridging the gap between information and analysis to drive data-led decision-making across various industry verticals, driving growth of the market.

Conversely, Asia-Pacific region is expected to witness a consistent growth in the augmented analytics industry due to the growing adoption of advanced data analysis tool by the government of countries such as India, China, and Japan for data-driven decision-making to improve public services. For instance, in March 2024, the government launched the IndiaAI mission to bolster India’s AI ecosystem. Such development aims to reduce the workload as well as provide better analytics services to the public, thereby accelerating the market growth. 

Moreover, rising investments and implementation of AI driven technologies for data analysis by various market players in this region are expected to drive the augmented analytics market growth in this region. 

For instance, in November 2024, Zuora Inc. launched a new data center in Japan aimed at improving compliance and customer support for its clients. This new data center analyze large datasets and serve companies across various sectors to focus on the smart business, smart city, smart life and smart auto industries.

Competitive Landscape

The augmented analytics industry comprises of various key players such as Salesforce Inc., International Business Machines Corporation (IBM), Microsoft Corporation, Oracle Corporation, QlikTech International AB, TIBCO Software, Sisense Inc., Information Builders, ThoughtSpot, SAP SE, SAS Institute Inc., MicroStrategy, GoodData Corporation, Google LLC, Pyramid Analytics and others. These market players are adopting various business strategies including product launch to maintain their dominance in the market. 

For example, in November 2023, Salesforce Inc. launched Service Intelligent a new analytics application for its Service Cloud, aimed at enhancing agent productivity, reducing costs, and improving customer satisfaction. This innovation represents a significant step forward to utilize data for operational efficiency. 

Also, in October 2023, IBM released AI powered threat detection and response service. The launch is intended to provide organizations with the ability to leverage generative AI to automate alert management. The analytics solutions promote better decisions and improve operational efficiency and reflects the company’s continuous research and development. 

In May 2023, Microsoft introduced Microsoft fabric, an integrated data analytics platform that aims to unify different data services and facilitate seamless analytics pipeline. This launch is part of our journey to build deeper data analytics capabilities in the context of AI, making it easier for organizations to harness the power of their data. 

Key Benefits

• The report provides quantitative analysis and estimations of the augmented analytics industry from 2025 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep-dive analysis of the current and future augmented analytics market trends to depict prevalent investment pockets in the industry.

• Information related to key drivers, restraints, and opportunities and their impact on the augmented analytics industry is provided in the report. 

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated on the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders. 

Augmented Analytics Market Key Segments

By Component

• Software 

• Services

By Deployment

• On-Premise 

• Cloud

By Application

• Sales & Marketing

• Finance

• IT

• Operations

• Others​​​​​​​​​​​​​​

By Organization Size

• Small & Medium Sized Enterprises 

• Large Enterprises

By End User

• Retail

• Healthcare & Life Sciences

• Banking, Financial Services, and Insurance (BFSI)

• Telecom & IT

• Manufacturing

• Government & Defense

• Transportation & Logistics

• Media & Entertainment 

• Others

By Region

• North America

  • The U.S

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France    

  • Italy

  • Spain

  • Denmark

  • Netherlands

  • Finland

  • Sweden

  • Norway

  • Russia

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

Key Players

• Salesforce Inc.

• International Business Machines Corporation

• Microsoft Corporation

• Oracle Corporation

• QlikTech International AB

• TIBCO Software

• Sisense Inc.

• Information Builders

• ThoughtSpot

• SAP SE 

• SAS Institute Inc.

• MicroStrategy

• GoodData Corporation

• Google LLC

• Pyramid Analytics

REPORT SCOPE AND SEGMENTATIONS:

Parameters	Details
Market Size in 2024	USD 9.69 billion
Revenue Forecast in 2030	USD 35.72 billion
Growth Rate	CAGR of 24.4% from 2025 to 2030
Analysis Period	2024–2030
Base Year Considered	2024
Forecast Period	2025–2030
Market Size Estimation	Billion (USD)
Growth Factors	The rising adoption of cloud computing boosts the market growth. The increasing use of analytics solution in BFSI sector fuels the growth of the market. The rising adoption of AI and machine learning is fuelling the growth of the market.
Countries Covered	28
Companies Profiled	15
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent to up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.