Australia Eye Tracking Market

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Australia Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Semiconductor & Electronics | Publish Date: 18-Jul-2024 | No of Pages: 143 | No. of Tables: 108 | No. of Figures: 53 | Format: PDF | Report Code : N/A

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Australia Eye Tracking Market Overview

The Australia Eye Tracking Market size was valued at USD 28.1 million in 2023, and is predicted to reach USD 93.2 million by 2030, at a CAGR of 17.5% from 2024 to 2030. The market is a comprehensive ecosystem of products, services, and technologies designed to measure and analyze eye movements, gaze direction, and fixation points. The eye tracking market includes specialized hardware such as cameras, sensors, and light sources, as well as software solutions for data processing and analysis. 

Eye tracking, also known as eye monitoring systems are applied across various industries such as psychology, market research, user experience testing, and human-computer interaction to provide insights into consumer behavior, visual perception, and interface usability. In the contemporary landscape of user experience and human-computer interaction, eye monitoring systems emerges as an indispensable tool, offering invaluable insights into user engagement and interface usability. 

Rising Demand for Eye-Tracking Technology in Australian Aged Care Facilities Drives the Market Growth

The increasing prevalence of dementia among Australians residing in aged care facilities, combined with projections of a global doubling in the elderly population over the next 30 years, is fueling the Australia eye-tracking market demand.

Numerous government institutes are utilizing vision monitoring technology to amplify the voices and meet the needs of older individuals, aligning with the Royal Commission into Aged Care Quality and Safety's efforts to reassess and enhance the standard of aged care services across the country. This dedicated focus on elderly care and well-being is driving the adoption of eye-tracking solutions, thereby driving the Australia eye tracking market growth.

 

Increasing Adoption of Eye Tracking Technologies in Australia's Military and Defense Sectors Boost the Market Growth

The burgeoning demand for eye tracking technology within Australia's military and defense industries is significantly accelerating the eye tracking market growth in the country, driven by the need for advanced surveillance and monitoring capabilities that enhance situational awareness and operational efficiency. Military and defense organizations in Australia are increasingly integrating eye tracking technologies to analyze soldiers' visual behaviors, monitor fatigue levels, and improve training effectiveness. 

This adoption reflects a strategic move towards leveraging cutting-edge technologies to bolster national security and operational readiness. The deployment of these technologies underscores their pivotal role in providing real-time insights and enhancing decision-making processes in complex operational environments and consequently expanding the Australia eye tracking market trends.

Proliferation of Alternative Technologies Hinders the Australia Eye Tracking Market Expansion

The Australia eye tracking market expansion is significantly restrained by the proliferation of alternative technologies such as gesture recognition, unimodal methods, and multimodal activity recognition. The availability and adoption of these alternatives limit the eye tracking industry growth potential by providing competitive solutions that meet diverse user needs and preferences.

 

Integration of AR and VR in Eye Tracking Technology Creates Future Market Prospects

The swift integration of eye monitoring systems across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the Australia eye tracking market trends.

This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, thereby elevating user engagement and comfort levels. This benefits from natural stimuli and controlled data collection, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. 

For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye movement tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

 

Competitive Landscape

The market players operating in the Australia eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

Australia Eye Tracking Market Key Segments

By Type

  • Head Mounted Eye Tracker 

  • Remote Eye Tracker

By Component

  • Hardware

  • Software

By Application

  • Assistive Communication

  • Academic Research

  • Consumer Behavior Research

  • Usability Testing 

  • Other Applications

By End-User Industry

  • Retail

  • Automotive

  • Healthcare

  • Government 

  • Others

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 28.1 Million

Revenue Forecast in 2030

USD 93.2 Million

Growth Rate

CAGR of 17.5%from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising Demand for Eye-Tracking Technology in Australian Aged Care Facilities Drives the Market Growth.

  • Increasing Adoption of Eye Tracking Technologies in Military and Defense Sectors Boosts the Market Growth in Australia.

Companies Profiled

15

Market Share

Available for 10 companies

Customization Scope

  • Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Tobii AB

  • Smart Eye AB

  • Lattice Semiconductor Corp

  • Ogilvy

  • Seeing Machines Limited

  • AVSimulation

  • Lumen

  • Eyetech Digital Systems, Inc.

  • EyeTracking

  • Gazepoint

  • Eyegaze

  • Eyeware Tech

  • SR Research Ltd.

  • Pupil Labs 

  • Irisbond Crowdbonding, S.L.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key players operating in the Australia eye tracking market includes Tobii, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

According to Next Move Strategy Consulting, the Australia eye tracking market revenue is predicted to reach at USD 93.2 million by 2030, with a CAGR of 17.5% from 2024 to 2030.

The Australia eye tracking market face challenges from the proliferation of alternative technologies including gesture recognition, unimodal methods, and multimodal activity recognition. These technologies offer competitive solutions that extend beyond traditional eye tracking capabilities, potentially limiting the industry growth.

Eye tracking technology is used across various industries, including retail, automotive, healthcare, government, consumer behavior research, usability testing, assistive communication, and academic research.

The integration of eye tracking technology in sectors such as augmented reality and virtual reality is expected to unlock significant opportunities, enhancing user engagement and comfort levels in digital environments.

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