Australia Power Bank Market by Battery Capacity (Upto 5000 mAh, 5001-10000 mAh, 10001-20000 mAh, Above 20000 mAh), by Battery Type (Lithium-ion (Li-ion) and Lithium-Polymer (Li-Po)), by Portability (Mini Power Banks, Compact Power Banks, and Larger High Capacity Power Banks), by Charging Technology Type (MagSafe or Wireless Charging Support and Standard Charging Support), by Number of Ports (1 to 2 Ports, 3 to 5 Ports, and More than 5 Ports), by Design (Standard Power Banks and Rugged Power Banks), by Display technology (Power Banks with Display Technology and Power Banks without Display Technology), by Compatibility (Universal Power Banks and Device Specific Power Banks), by Power Output (Less Than 15W, 15W-65W, 66W-200W, and More than 200W), and by Distribution Channel (E-commerce Or Online and Offline) – Opportunity Analysis and Industry Forecast, 2024 – 2030
Industry: Retail and Consumer | Publish Date: 19-Mar-2024 | No of Pages: 80 | No. of Tables: 132 | No. of Figures: 97 | Format: PDF | Report Code : N/A
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Market Definition
Australia Power Bank Market size was valued at USD 24.20 million in 2023, and is predicted to reach USD 27.82 million by 2030, with a CAGR of 1.6% from 2024 to 2030.
The power bank industry is dedicated to designing, manufacturing, and distributing portable charging devices. These devices, typically equipped with lithium-ion or lithium-polymer batteries, are engineered to store electrical energy and provide on-the-go charging for many portable electronic devices such as smartphones, tablets, digital cameras, and laptops. The industry has evolved rapidly, responding to the increasing reliance on mobile devices and the consequent need for portable power solutions.
The advantages of power banks are numerous and significant. Their primary benefit lies in their portability, allowing users to charge electronic devices without a stationary power source. This feature mainly benefits people who travel frequently or engage in outdoor activities. Moreover, power banks are designed to be compact and lightweight, enhancing their convenience.
Additionally, modern power banks are available in various capacities, enabling them to store enough energy to charge multiple devices or provide several charges to a single device, which is especially useful during extended periods away from traditional power sources. However, the environmental impact of these devices, particularly the production and disposal of lithium batteries, is a concern, necessitating proper recycling and disposal methods to minimize their ecological footprint.
Australia's High Smartphone Penetration Rate Fuels the Power Bank Market Growth
The power bank market in Australia is experiencing significant growth, driven by factors unique to the country's technological and consumer trends. A significant driver of this growth is Australia's high smartphone penetration rate. With 79.6% of Australians owning a smartphone, which translates to approximately 20.30 million users, there is a substantial demand for power banks. This high usage necessitates frequent charging, making portable power solutions like power banks increasingly necessary for the Australian population.
Robust E-Commerce Sector Boosts Power Bank Market Expansion
The robust e-commerce sector in Australia is significantly contributing to the power bank market's growth. Australia is recognized as the eleventh-largest e-commerce market globally, with revenue projected to reach USD 25.7 billion in 2020 and expected to grow to USD 32.3 billion by 2024.
This trend towards online shopping provides an ideal platform for selling and distributing power banks, as consumers can easily compare different models, read customer reviews, and access a wide range of products. These factors collectively create a vibrant and expanding market, with a broad range of power bank options available to meet Australia's consumers' varying needs.
Environmental Challenges Restricting Power Bank Market Growth
The growth of the power bank market is being hindered by its environmental impact, primarily stemming from the production and disposal of lithium batteries. The manufacturing process of lithium-ion batteries involves toxic metals and significant energy consumption, leading to greenhouse gas emissions.
Innovations in Battery Technology to Create Future Market Prospects for Power Banks
Growing technological innovations in battery technology, particularly with the development and incorporation of graphene batteries is poised to create ample opportunities for the power bank market in the future. Graphene, known for its superior conductivity exceeding that of copper, is emerging as a revolutionary material in the field of energy storage and transmission. The application of graphene in power bank technology significantly enhances their potential, distinguishing them from traditional lithium-ion counterparts. Graphene-based power banks demonstrate a markedly extended lifespan, a pivotal attribute for consumer electronics.
This technological evolution is not only expected to elevate the performance standards of power banks but also introduces an element of sustainability and cost-effectiveness. The integration of graphene batteries is thus not merely an advancement in battery technology, but also represents a paradigm shift in the power bank market, setting new benchmarks for efficiency, sustainability, and user convenience.
Competitive Landscape
The Australia Power Bank industry includes several market players such as Anker Innovations Co. Ltd., Xiaomi Corporation, Samsung Electronics Co., Ltd., Guangdong Oppo Mobile Telecommunications Corp., Ltd. (Realme, OnePlus), Lenovo Group Limited, Zagg Inc. (Mophie), Belkin International, Inc., Ambrane Australia Pvt Ltd., Baseus, Veger Power Inc.
Australia Power Bank Market Key Segments
By Battery Capacity
-
Up to 5,000 mAh
-
5,001 to 10,000 mAh
-
10,001 to 20,000 mAh
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Above 20,000 mAh
By Battery Type
-
Lithium-Ion (Li-Ion)
-
Lithium-Polymer (Li-Po)
By Portability
-
Mini Power Banks
-
Compact Power Banks
-
Large High-Capacity Power Banks
By Charging Technology Type
-
Magsafe or Wireless Charging Support
-
Standard Charging Support
By Number of Ports
-
1 to 2 Ports
-
3 to 5 Ports
-
More than 5 ports
By Design
-
Standard Power Banks
-
Rugged Power Banks
By Display Technology
-
Power Banks with Display Technology
-
Power Banks without Display Technology
By Compatibility
-
Universal Power Banks
-
Device-Specific Power Banks
By Power Output
-
Less than 15W
-
15-65W
-
66 to 200W
-
More than 200W
By Distribution Channel
-
E-commerce or Online
-
Offline
REPORT SCOPE AND SEGMENTATION:
|
Parameters |
Details |
|
Market Size in 2023 |
USD 24.20 Million |
|
Revenue Forecast in 2030 |
USD 27.82 Million |
|
Growth Rate |
CAGR of 1.6% from 2024 to 2030 |
|
Analysis Period |
2023–2030 |
|
Base Year Considered |
2023 |
|
Forecast Period |
2024–2030 |
|
Market Size Estimation |
Million (USD) |
|
Growth Factors |
|
|
Companies Profiled |
10 |
|
Market Share |
Available for 10 companies |
|
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
|
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
KEY PLAYERS
-
Anker Innovations Co. Ltd.
-
Xiaomi Corporation
-
Samsung Electronics Co., Ltd.
-
Guangdong Oppo Mobile Telecommunications Corp., Ltd. (Realme, OnePlus)
-
Lenovo Group Limited
-
Zagg Inc. (Mophie)
-
Belkin International, Inc.
-
Ambrane India Pvt Ltd.
-
Baseus
-
Veger Power Inc.
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