Bluetooth AoA/AoD Market

Market Definition

The global Bluetooth AoA/AoD Market size was valued at USD XXX billion in 2023 and is predicted to reach USD XXX billion by 2030, at a CAGR of XXX% from 2024 to 2030. Bluetooth AoA (Angle of Arrival) and AoD (Angle of Departure) are the technologies used in Bluetooth communication to determine the direction of a Bluetooth signal. These use multiple antennas to determine the direction based on the time difference of arrival (TDOA) at each antenna.

This technology is used for location-based services and indoor navigation to determine the location of a Bluetooth-enabled devices. This technology is used in proximity marketing and location-based advertising to deliver targeted advertisements to Bluetooth-enabled devices. Bluetooth AoA & AoD technologies enhance the accuracy and reliability of Bluetooth communication as well as enable a range of new applications in location-based services & wearable devices.

Market Dynamics and Trends

Growth in trend of smartphones and wireless smart devices such as wireless headphones & earphones, audio devices, and indoor location solutions for smart homes & smart wearables propels growth of the Bluetooth AoA/AoD market. These technologies enable improved connectivity, accuracy, and functionality in a range of devices, leading to increased adoption and growth in the market. Also, the growing demand for efficient and accurate asset tracking and inventory management solutions in various industries such as retail, healthcare, logistics, among others is driving the growth of the global market.

These technologies enable improved location tracking and identification, leading to increased efficiency and cost savings in these industries. Moreover, rise in use of Bluetooth networks in automotive industries to enhance in-car connectivity, vehicle safety, and improve navigation & entertainment systems further fuels the growth of the market. For instance, in June 2022, Sensata Technologies developed Bluetooth low-energy tire pressure monitoring systems for automotive original equipment manufacturers (OEMs) to help improve vehicle safety, performance, and driving experience.

However, Bluetooth AoA/AoD systems typically have a limited range, owing to factors such as frequency and power limitations of Bluetooth signals. Thus, it can limit their use in some applications, such as large outdoor spaces, industrial setting, and public transportations, which restrains growth of the market. On the other hand, integration of 5G in Bluetooth AoA/AoD technologies to provide improved performance and expanded capabilities is expected to create ample growth opportunities for the market in the future. 

Market Segmentations and Scope of the Study

The Bluetooth AoA/AoD market report is segmented on the basis of component, technology, application, and geography. By component, the market is divided into hardware, software, and service. By technology, it is categorized into Bluetooth 4.x, Bluetooth 5.0, and others. On the basis of application, it is categorized into wearables, consumer electronics, automotive, retail, logistics, healthcare, and others. Geographic breakdown and analysis of each of the aforesaid segments include regions comprising North America, Europe, Asia-Pacific, and Rest of the World (RoW).

Geographical Analysis

North America dominates the global Bluetooth AoA/AoD market and is potently expected to remain dominant throughout the forecast period. This is attributed to factors such as the developed healthcare industry in the region, along rise in adoption of Bluetooth enabled medical devices such as glucose monitors, blood pressure monitors, and pulse oximeters. This allows patients to easily track their health data and share it with their healthcare providers.

According to the Center for Medicare and Medicaid Services, the healthcare industry in the US reached 4.3 trillion in 2021. Furthermore, the growing wearable industry including smartwatches, fitness trackers, and other wearable devices, is further driving the growth of the Bluetooth AoA/AoD market in North America. These devices rely on Bluetooth AoA/AoD technologies for improved location tracking and communication, leading to increased demand for these technologies in the region.

According to the National Centre for Biotechnology Information as of October 2020, around 30% of US adults use wearable healthcare devices, under which nearly half (47.33%) use the devices every day, with a majority (82.38% weighted) willing to share the health data from wearables with their care providers.

On the other hand, Asia-Pacific is expected to show a steady rise in the market, owing to rise in use of smartphones, coupled with growth in adoption of IoT in this region.  According to the Indian Ministry of Information and Broadcasting, number of mobile users reached 1.2 billion in India in 2022.

Moreover, growth in the consumer electronics industry, coupled with the rise in popularity of wireless earphones and headphones in this region further propel growth of the the market. For instance, China sold 120 million units of Bluetooth audio devices including earphones and headphones in 2021. 

Competitive Landscape

Various market players operating in the Bluetooth AoA/AoD market include Qualcomm Technologies Inc., Texas Instruments Inc., Broadcom Inc., NXP Semiconductors N.V., Murata Manufacturing Co. Ltd., STMicroelectronics N.V., Toshiba Corporation, Dialog Semiconductor Plc., Silicon Labs Inc., and Sensata Technologies. These market players are adopting product launch as their key developmental strategy to remain dominant in the global market. For instance, in June 2022, Silicon Labs, launched new Bluetooth location services solution using accurate, low-power Bluetooth devices to simplify Angle of Arrival (AoA) and Angle of Departure (AoD) location services. This platform delivers industry-leading energy efficiency by using Silicon Labs' BG22 SiP modules and SoCs, which can operate for up to 10 years on only a coin cell battery, with advanced software that can track assets, improve indoor navigation, and better locate tags with sub-meter accuracy. Moreover, in January 2020, Qualcomm Technologies, Inc., launched a new Qualcomm Automotive Wi-Fi 5 and Bluetooth combination chip, the QCA6595AU, bringing high performance dual Medium Access Control (MAC) Wi-Fi 5 and the latest generation of Bluetooth® 5.1 to the automotive industry. 

Key Benefits

• The report provides quantitative analysis and estimations of the Bluetooth AOA/AOD market from 2024 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep dive analysis of the Bluetooth AOA/AOD market including the current and future trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the Bluetooth AOA/AOD market is provided in the report. 

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

Bluetooth AOA/AOD Market Key Segments

By Component 

• Hardware

• Software

• Service

By Technology

• Bluetooth 4.x

• Bluetooth 5.0

• Others

By Application

• Wearables

• Consumer Electronics

• Automotive

• Retail

• Logistics

• Healthcare

• Others  

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe    

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

Report Scope and Segmentation:

Key Players

• Qualcomm Technologies Inc.

• Texas Instruments Inc.

• Broadcom Inc.

• NXP Semiconductors N.V.

• Murata Manufacturing Co. Ltd.

• STMicroelectronics N.V.

• Toshiba Corporation

• Dialog Semiconductor Plc.

• Silicon Labs Inc.

• Sensata Technologies