Brain Health Supplements Market

Brain Health Supplements Market Overview

The global Brain Health Supplements market size was valued at USD 9.93 billion in 2024 and is predicted to reach USD 19.53 billion by 2030 with a CAGR of 11.9% from 2025 to 2030. 

The brain health supplements market also known as cognitive enhancement supplements market refers to the dietary supplements that is designed to support cognitive function, memory focus and overall brain health. The supplements are available in various forms that helps to address specific cognitive needs of the individuals. 

The benefit of cognitive enhancement supplements lies in its ability to offer improve mental clarity and performance, enhance memory and learning capabilities and reduce the cognitive decline with aging. Additionally, the cognitive health supplements help to cater to the contemporary need for long term neurological well-being.

Market Dynamics and Trends

The rise in geriatric population increases the risk of cognitive decline and neurogenerative disease among the aged people that in turn boosts the brain health supplements market growth. 

The latest report of the United Nation Population Fund (UNFPA) states that the global share of people belonging to the age group of 65 years and above is expected to surge to 20.7% by 2074. 

Brain-boosting nutrients contain the essential compounds such as omega-3 fatty acids, antioxidants and vitamins that helps to enhance memory and protect the cognitive decline. The surge in the ageing population propels the adoption of cognitive enhancement supplements to enhance mental clarity and delay neurogenerative disease among them. 

Furthermore, the surge in healthcare expenditure accelerates the prioritization and investment towards personal health and wellness that propels the market growth. The latest report of the European Commission states that the government expenditure in European Union (EU) towards healthcare amounted to around USD 1,302.32 billion that accounts for 7.7% of the GDP of EU in 2022. 

The accelerating healthcare expenditure reflects about the drive for well-being among the people that propels them to adopt neurogenesis supplements to enhance cognitive ability, manage stress and improve the overall mental health.

Moreover, the increase in the prevalence of cognitive disorders such as Alzheimer disease and dementia necessitates the need for adoption of supplements that help to enhance memory, cognition and overall brain function that in turn accelerates the market growth. 

The report published by the World Health Organization (WHO) states that over 55 million people in the world suffers from dementia that accounts a rise of 10 million new cases every year. The rise in cognitive impairments among the people results in adoption of brain health supplements to enhance blood flow, and neuroplasticity for enhancing cognitive performance.

However, the high cost of memory improvement supplements restrains its adoption among potential customers who finds these supplements financially burdensome along with other healthcare expenses, thereby hindering the overall brain health supplements market expansion.

On the other hand, the introduction of organic brain health supplements enhances the product credibility and appeal to health-conscious customers who seeks sustainable an ethically sourced supplement. Therefore, the introduction of cognitive enhancement supplements made from organic and natural products is expected to create ample opportunities for the market growth in the forthcoming years.

Market Segmentations and Scope of the Study

The brain health supplements market report is segmented on the basis of product type, supplement form, application, distribution channels, and region. On the basis of product type, the market is divided natural molecules, herbal extract, and vitamins & minerals. On the basis of supplement form, the market is classified into tablets, capsules and others. On the basis of application, the market is segmented into memory enhancement, depression, attention and focus, anti-aging, sleep recovery and anxiety. On the basis of distribution channels, the market is divided into online and offline. Regional breakdown and analysis of each of the aforesaid segments include regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America dominates the brain health supplements market share and is projected to maintain its dominance throughout the forecast period. This is attributed to the increasing incidence of mental health disorders such as anxiety, depression and stress related condition in the region that heightens the need for cognitive wellbeing. The report published by the Centers for Disease Control and Prevention (CDC) in 2023 states that 1 in 6 adults in the U.S. suffers from depression that accounts for about 16 million new cases every year in 2023. The rising prevalence of mental health disorders accelerates the demand for cognitive enhancement supplements to support mental clarity, stress management and mood stabilization.

Additionally, the surge in government investment towards mental health in region fosters awareness, grants and healthcare infrastructure that in turn boosts the market growth. The latest report of the Alliance for Healthier Communities states that the government of Canada invested around USD 2.94 million towards promotion of mental health in 2023. Brain health supplements helps to enhance cognitive function, improve cognitive impairment, and enhance the overall mental wellbeing that propels its demand in the region.

On the other hand, the Asia-Pacific region is expected to show a steady rise in the brain health supplements market demand due to the rise in ageing population in countries such as Japan and China. 

The latest report of the World Economic Forum states that Japan holds the highest number of elderly populated in the world with 36.23 million people belonging to the age group of 65 years and above in 2023. The rise in geriatric population in the region boosts the market growth due to presence of essential nutrients and compounds in the supplements, helping to preserve the quality of life and cognitive abilities.

Moreover, the surge in prevalence of cognitive disorder in the region increases the demand for brain health supplements to support cognitive function and reduce the progression of cognitive decline. 

As per the latest report of the Alzheimer Association states that more than 4 million people in India suffers from some form of dementia in 2024. This surge in the cognitive disorders accelerates the adoption of cognitive enhancement supplement in the region to support neuronal function and enhance stress management.

Competitive Landscape

Various key players operating in the brain health supplements industry Natural Factors Nutritional Products Ltd, Onnit Labs, Inc., Purelife Bioscience Co. Ltd, NOW Foods, Quincy Bioscience, Teva Pharmaceutical Industries Ltd., Endurance Products Company, Ketone-IQ, Bayer AG, Advacare Pharma, Irwin Naturals, Gain Herbs, Jarrow Formulas, Inc., Wild Nutrition Ltd, Pure Encapsulations, and others. These key players are adopting various strategies such as product launches to stay competitive and maintain their market positions.

For instance, in April 2024, Olly launched a new line of brain care supplements for improving the cognitive function. The supplements are designed to support mental clarity, memory, and focus using ingredients such as Ginkgo biloba, phosphatidylserine, and Omega-3s to optimize the brain health and overall well-being of people through daily nutritional support.

Furthermore, in February 2024¸ EyePromise introduced a new supplement for supporting brain health known as BrainPromise. This product is formulated with ingredients such as Omega-3s, antioxidants, and other nutrients to enhance cognitive function and overall brain performance. 

Moreover, in November 2023, NOW introduced a new dietary supplement called Calm & Focus, with Zembrin and GABA dietary supplements to support cognitive function. This product aims to enhance mental clarity and concentration while promoting a calm mood and targets consumers seeking natural ways to support cognitive health and manage stress through daily supplementation.

Key Benefits

• The report provides quantitative analysis and estimations of the brain health supplements industry from 2025 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep dive analysis of the current and future brain health supplements market trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report. 

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

Brain Health Supplements Market Key Segments

By Product Type

• Natural Molecules

• Herbal Extract

• Vitamins & Minerals 

By Supplement Form

• Tablet

• Capsules 

• Others 

By Application

• Memory Enhancement

• Mood and Depression

• Attention and Focus

• Longevity and Anti-aging

• Sleep Recovery 

• Anxiety 

By Distribution Channels

• Online 

• Offline

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe    

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

Key Players

• Natural Factors Nutritional Products Ltd

• Onnit Labs, Inc.

• Purelife Bioscience Co. Ltd

• NOW Foods

• Quincy Bioscience

• Teva Pharmaceutical Industries Ltd.

• Endurance Products Company

• Ketone-IQ

• Bayer AG

• Advacare Pharma

• Irwin Naturals

• Gain Herbs

• Jarrow Formulas, Inc.

• Wild Nutrition Ltd

• Pure Encapsulations

REPORT SCOPE AND SEGMENTATION

Parameters	Details
Market Size in 2024	USD 9.93 Billion
Revenue Forecast in 2030	USD 19.53 Billion
Growth Rate	CAGR of 12.0% from 2025 to 2030
Analysis Period	2024–2030
Base Year Considered	2024
Forecast Period	2025–2030
Market Size Estimation	Billion (USD)
Growth Factors	Rise in geriatric population fuels the market. Surge in healthcare expenditure boosts the market growth. Increase in the prevalence of cognitive disorders propels the market growth
Countries Covered	28
Companies Profiled	15
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.