China Electric Shaver Market

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China Electric Shaver Market by Usability (Dry and Wet or Dry), by Product Type (Rotary Shaver, Trimmer/Clipper, and Foil Shaver), by Power Source (Rechargeable and Battery Powered), by End User (Men and Women), and by Distribution Channel (Health & Beauty Stores, Electric Stores, Supermarkets, Hypermarkets, and Online) - Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Retail and Consumer | Publish Date: 24-Jul-2024 | No of Pages: 112 | No. of Tables: 79 | No. of Figures: 44 | Format: PDF | Report Code : N/A

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China Electric Shaver Market Overview

The China Electric Shaver Market size was valued at USD 2.42 billion in 2023, and is predicted to reach USD 3.10 billion by 2030, at a CAGR of 3.2% from 2024 to 2030. The electric shaver industry is a part of the personal care and grooming sector. The electric shaver market consists of shavers, trimmers, and clippers. It specializes in designing, developing, and selling electric devices to remove facial and body hair efficiently. Electric shavers are distinguished by their rotating or oscillating blades and their reliance on electricity to operate. The key features of the electric shaver industry include the use of cutting-edge technologies, such as improved blades, ergonomic designs, wet and dry shaving capabilities, and smart features in some models. The industry also caters to a variety of consumer segments with different grooming preferences, offering cordless operation, adjustable cutting lengths, and specialized attachments.

Increasing Disposable Income Across the Region Propels the China Electric Shaver Market Expansion

The electric shaving sector is currently witnessing a prominent trend propelled by the escalating disposable incomes of global consumers. As economies flourish and individuals enjoy increased purchasing capabilities, there is a noticeable surge in demand for grooming items, notably electric shavers. This financial empowerment allows consumers to prioritize personal care and grooming, thus accentuating the importance of high-quality grooming solutions.

With a rise in discretionary spending, consumers are inclined towards investing in electric shavers featuring advanced functionalities and technologies that promise improved convenience and performance. Premium brands are strategically positioned to leverage this trend by introducing innovative products customized to cater to the changing preferences of discerning consumers.

Rising Environmental Sustainability Thrives the China Electric Shaver Market Growth

With a growing global emphasis on environmental responsibility, the electric shaver industry is under pressure to prioritize sustainability in both product development and marketing strategies. The widespread use of conventional disposable razors has led to significant plastic waste, prompting manufacturers to explore more environmentally conscious alternatives. Rechargeable electric shavers featuring replaceable parts are gaining momentum due to their potential to reduce reliance on single-use disposable razors, thus minimizing plastic pollution.

Additionally, some companies are incorporating recycled materials into their products and opting for recyclable or biodegradable packaging. By aligning with consumer values and minimizing their environmental footprint, electric shaver manufacturers are meeting the increasing demand for sustainable grooming solutions.

High Upfront Cost and Availability of Conventional Alternatives Hinder the Industry's Growth

The electric shaver sector encounters challenge due to substantial upfront expenditures and the continued popularity of traditional options such as manual razors. The comparatively high costs associated with many electric shavers may deter budget-conscious consumers who perceive traditional grooming tools as more economically viable.

Additionally, fixed consumer familiarity with conventional selections such as safety razors presents a significant impediment to widespread electric shaver adoption. Concerns surrounding durability, perceived value, and entrenched cultural grooming practices further contribute to consumer reluctance. Overcoming these hurdles requires strategic pricing, targeted marketing highlighting electric shavers' advantages, and ongoing innovation to bolster their appeal and competitiveness relative to traditional alternatives in a diverse grooming market.

Integration of Smart Technologies Creates Ample Growth Opportunity for China Electric Shaver Market

The incorporation of advanced technologies into the electric shaver industry presents significant opportunities for growth. Features including Bluetooth connectivity and integration with mobile apps provide users with customization options, personalized grooming tips, and tracking capabilities. Precision-engineered blades, sensors, and adaptive shaving systems enhance overall performance, meeting evolving consumer expectations.

Technological advancements in lithium-ion batteries and fast-charging address concerns about battery life, offering added convenience. Innovative materials and ergonomic designs contribute to superior comfort, catering to users with specific preferences. These breakthroughs position electric shavers as more than just grooming tools, but also as smart, customizable solutions, ensuring continued industry growth and success.

Competitive Landscape

The market players operating in the China electric shaver industry include P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

China Electric Shaver Market Key Segments

By Type

  • Dry

  • Wet or Dry

By Product Type

  • Rotary Shaver

  • Trimmer/Clipper

  • Foil Shaver

By Power Source

  • Rechargeable

  • Battery Powered

By End User

  • Men

  • Women

By Distribution Channel

  • Health & Beauty Stores

  • Electric Stores

  • Supermarkets

  • Hypermarkets

  • Online

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 2.42 Billion

Revenue Forecast in 2030

USD 3.10 Billion

Growth Rate

CAGR of 3.2% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Billion (USD)

Growth Factors

  • Increasing disposable income across the region thrives the market expansion.
  • Rising environmental sustainability drives the growth of market.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • P&G (Braun)

  • Koninklijke Philips N.V.

  • Panasonic Corporation

  • Remington

  • Wahl Clipper Corporation

  • Andis Company Inc.

  • Conair Corporation

  • Shanghai Flyco Electrical Appliance Co Ltd

  • Xiaomi

  • MANSCAPED

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the China electric shaver market are P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

According to the Next Move Strategy Consulting, the size of the China electric shaver market is estimated to be at USD 3.10 Billion in 2030.

The lifespan of electric shaver blades varies depending on usage frequency, maintenance, and the quality of the blades. On average, they can last anywhere from six months to two years before requiring replacement.

Key challenges are the high upfront cost and availability of conventional alternatives associated with the electric shavers.

According to the Next Move Strategy Consulting, the size of the China electric shaver market is estimated at USD 2.42 Billion in 2023.

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