Cufflinks Market

Market Definition

The Cufflinks Market size was valued at USD 1.52 billion in 2021 and is predicted to reach USD 2.86 billion by 2030 with a CAGR of 5.9% from 2022-2030. A cufflink is a stylish and decorative fastener for the cuffs of a shirt and is a part of formal attire that can be worn with tuxedos and formal suits.

It is made from different materials such as glass, stone, leather, metal, precious metal, or combination of all these materials. The visible part of the cufflink is usually monogrammed, brightly coloured, and highly decorated, adding to the person’s sophistication and overall look.

Furthermore, increasing options for stones, fabrics, and materials have added to the variety of cufflinks and this small object popularity has grown so much that it has attained an important place in the gentlemen’s wardrobe. It varies according to shape, material, style, and occasion and is an accessory that is mostly preferred by elites and business classes over the common population.

Market Dynamics and Trends

The demand for cufflinks is growing due to the increased importance of refined grooming and style along with rising disposable income of the urban population that enables them to adopt designer accessories including sophisticated cufflinks. Also, product innovations such as unique designs and the use of advanced materials including precious stones and platinum are further expected to propel the growth of cufflinks market.

For instance, in March 2021, Aaraa & Aati partnered with ShirtWorks to launch deluxe cufflink collection for men, an opulent range of cufflinks, intending to fill the vacuum in luxury fashion accessories for men. The precious collection is studded with blue sapphires and rubies while the semi-precious ones are studded with opal, topaz, peridots, and garnets.

Moreover, product promotion and marketing on social media along with availability of the interchangeable cufflinks that provide alternate options to the customers are expected to boost the global cufflinks market growth during the forecast period.

However, high cost of the product coupled with volatility in the prices of raw materials are factors that are expected to restrain the cufflinks market growth during the forecast period. On the contrary, changing customer preferences in terms of comfort, designs, and styles along with product customization are expected to create ample opportunities for the global cufflinks market in the coming future.

Market Segmentations and Scope of the Study:

The cufflinks market is segmented on the basis of type, shape, colour, material, application distribution channel, end-user, and geography. On the basis of type, the market is divided into whale back, fixed back, bullet back, chain link, locking dual action, ball return, stud or button style, knotted, and others. On the basis of shape, the market is classified into round, oval, triangle, square and others. On the basis of colour, the market is categorized into ivory, black, and others. On the basis of material, the market is bifurcated into glass gold, stainless steel, titanium, precious stones, crystal, pearl, and others. On the basis of application, the market is categorized into daily use, business, celebration, and others. On the basis of distribution channel, the market is classified into monobrand stores, DHS, online retail, and Others. Based on end-user, the market is divided into men and women. Geographic breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

Asia Pacific holds the predominant share of cufflinks market and is expected to boost the market during the forecast period. This is attributed to factors such as huge influence of celebrity endorsement on purchase decisions of customers along with the prevalence of huge key market. China is the largest cufflinks exporter in the world and holds a significant share in global cufflinks market.

For instance, according to Volza's Global Import data, China exported around 6000 shipments of cufflinks by 460 suppliers to around 70 countries in the last 10 years. The most prominent importers of cufflinks from China are India, the United States, and Ecuador. In addition, growth in online retailing of cufflinks and number of experience centre, where the vendors could showcase their wide range of products and build customer relationships globally is expected to drive the market in this region.

On the other hand, Europe is expected to show a steady rise due to the increasing adoption of cufflinks as part of formal wear and easy availability of wide range of cufflinks. Also, high penetration of cufflinks vendors in European countries including UK, Germany, and France is boosting the cufflinks market in this region. Moreover, presence of key players such as Cartier and Chanel Ltd. in this region are deploying various strategies such as price, quality, and brand to compete in the market is expected to encourage the cufflinks market growth during the forecast period.

Competitive Landscape

The cufflinks market includes various market players such as Ralph Lauren, Burberry, Cartier, Montblanc, AMYR, Wimbledon Cufflink Company, Tiffany & Co, CHANEL Ltd, Armenta Collection, and Louis Vuitton. These market players are adopting various strategies such as product launches and innovations to maintain their dominance in the cufflinks market.

For instance, in April 2021, AMYR produced new quirky cufflinks such as PAC-MAN cufflinks with different styles and latest designs. These cufflinks are made unique and inspired by several traditions specially for fashion-forward men. Also, in January 2020, Wimbledon Cufflink Company launched its new website that is specially designed to showcase its range of unique heritage cufflinks. This website makes choosing, ordering, and purchasing its designer products very convenient for its consumers.

Key Benefits

• The cufflinks market report provides the quantitative analysis of the current market and estimations through 2022-2030 that assist in identifying the prevailing market opportunities to capitalize on.

• The study comprises a deep dive analysis of the cufflinks market trends including the current and future trends for depicting the prevalent investment pockets in the market.

• The information related to key drivers, restraints and opportunities and their impact on the cufflinks market is provided in the report.

• The competitive analysis of the market players along with their market share in the cufflinks market

• The SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.

Key Market Segments

By Type

• Whale Back

• Fixed Back

• Bullet Back

• Chain Link

• Locking Dual Action

• Ball Return

• Stud or Button Style

• Knotted

• Others

By Shape

• Round

• Oval

• Triangle

• Square

• Others

By Color

• Ivory

• Black

• Others

By Material

• Glass Gold

• Stainless Steel

• Titanium

• Precious Stones

• Crystal

• Pearl

• Others

By Distribution Channel

• Monobrand stores

• DHS

• Online retail

• Others

By End-User

• Men

• Women

By Application

• Daily Use

• Business

• Celebration

• Others

By Geography

• North America

  • U.S

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Rest of Europe

• Asia-Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia

  • Rest of Asia-Pacific

• RoW

  • UAE

  • Saudi Arabia

  • South Africa

  • Brazil

  • Remaining Countries

Key Players

• Ralph Lauren

• Burberry

• Cartier

• Montblanc

• AMYR

• Paul Smith

• Tiffany & Co

• Wimbledon Cufflink Company

• Armenta Collection

• Louis Vuitton

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Analysis Period	2021–2030
Base Year Considered	2021
Forecast Period	2022–2030
Market Size Estimation	Billion (USD)
Market Segmentation	By Type (Whale Back, Fixed Back, Bullet Back, Chain Link, Locking Dual Action, Ball Return, Stud or Button Style, Knotted and Others), by Shape (Round, Oval, Triangle, Square and Others), by Color (Ivory, Black, and Others), by Material (Glass Gold, Stainless Steel, Titanium, Precious Stones, Crystal, Pearl and Others), Application (Daily Use, Business, Celebration, and Others), By Distribution Channel (Monobrand stores, DHS, Online retail, and Others), and by End User (Women and Men)
Geographical Segmentation	North America (U.S., Canada, Mexico) Europe (UK, Germany, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of Asia-Pacific), Rest of the World (UAE, Saudi Arabia, South Africa, Brazil, Remaining countries)
Companies Profiled	Ralph Lauren, Burberry, Cartier, Montblanc, AMYR, Wimbledon Cufflink Company, Tiffany & Co, CHANEL Ltd, Armenta Collection, and Louis Vuitton.