Desert Air Cooler Market

Desert Air Cooler Market Overview 

The global Desert Air Cooler Market size was valued at USD XXX billion in 2023 and is predicted to reach USD XXX billion by 2030 with a CAGR of XXX from 2024-2030. The market for desert air coolers involves the sector that manufactures air-cooling systems designed specifically for hot and dry climates. 

The cooling solutions consist of key components such as a fan, water tank and cooling pads or filter that draw hot, dry air from the environment and pass it through wetted media, typically made of cellulose or honeycomb materials. 

The evaporative cooling effectively lowers the temperature in the air, making it suitable for large spaces with low humidity. These swamp coolers are more powerful and effective than tower air coolers, capable of extensive areas with greater effectiveness. Thus, their capability makes them a valuable choice for managing temperatures in large-scale applications including industrial facilities, commercial buildings, and outdoor venues.

Market Dynamics and Trends

The rise in global temperatures fuels the growth of the desert air cooler market as it increases the demand for effective and energy-efficient cooling solutions, especially in regions with dry and semi-dry climates. 

As per the report published by the National Oceanic and Atmospheric Administration (NOAA) in January 2024, the global temperature is increasing per decade with an average rate of 0.11° F(0.06°C) since 1850 with 2023 recorded the highest temperature. This trend intensifies the need for cooling solutions that efficiently manage heat, contributing to significant market growth.

Moreover, the rise in urbanization drives the desert air cooler market growth, due to the increasing demand for affordable and efficient cooling solutions in densely populated urban areas. The latest report of the World Bank Group stated that, the global urban population accounted for 4.6 billion in 2023 as compared to 2018 accounted for 4.23 billion, reflecting an 8.75% increase. The rapid expansion of cities leads to a higher concentration of buildings and paved surfaces, creating urban heat and making cooling solutions more essential.

Furthermore, the growing technological advancements in portable air cooler in terms of reduction in power consumption and incorporate metal blades for enhanced cooling, driving the desert air cooler market expansion. 
For instance, in March 2024, Thomson an electronics company known for its range of consumer products, launched a new range of desert air coolers featuring a wheel leg set for easy manoeuvrability and 4 fin alloy metal blades for powerful cooling and effective air throw. 

These air coolers also include auto swing and auto pump functions, enhancing its cooling efficiency. This innovation highlights the industry’s focus on improving performance and user convenience that further accelerates the growth of the industry.

However, the significant power consumption of desert air coolers during peak usage times results in higher electricity bills, making them less appealing to cost-conscious consumers. This deter potential buyers, especially in regions where energy costs are high, limiting their adoption, restraining the market growth.  

On the contrary, the integration of Internet of Things (IoT) and solar power systems in desert air cooler is expected to create ample growth opportunities for the market in the future. IoT connectivity enables remote control and monitoring through smartphones, enhancing user convenience and satisfaction. This feature is set to drive higher adaption rates, as users increasingly seek advanced and user-friendly solutions for their cooling requirements.   

Meanwhile, the integration of solar power systems provides a sustainable energy source, reducing electricity consumption and operational costs while also supporting environmental goals by decreasing the carbon footprint associate with cooling.   

Market Segmentation and Scope of the Study

The desert air cooler market report is segmented on the basis of type, application, end user, sales channel, and region. On the basis of type, the market is divided into 30L-40L, 40L-50L, 50-60L, 60L-70L, and Above 70L. Based on application, the market is classified into indoor and outdoor. On the basis of end user, the market is divided into residential and commercial. On the basis of sales channel, the market is segmented into distributors, supermarkets, speciality stores, multi-brand stores, and online retailers. Regional breakdown and analysis of each of the aforesaid segments include regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis 

Asia Pacific dominates the desert air cooler market share during the forecast period. This is attributed to the intense heat and dryness in countries such as India and China, driving the need for efficient cooling solutions to control high temperatures. 

The report published by the World Weather Attribution (WWA) in May 2024, states that climate change is responsible for over 80% rise in temperature across Asia. As the temperature rise due to climate change, the need for effective cooling solutions is expected to increase. Consequently, the demand for high-capacity coolers in this region is projected to grow significantly.

Additionally, the growth in infrastructure development boosts the desert air cooler market demand in newly constructed residential and commercial buildings in the region. 

According to the report of the India Brand Equity Foundation (IBEF) published in 2024, the real estate sectors in India is projected to expand to USD 5.8 trillion by 2047. This increased investment in real estate drives the need for advanced cooling solutions, contributing to the desert air cooler market expansion.

On the other hand, North America is expected to show a steady rise in the desert air cooler market trends, due to significant urban population growth in countries such as the US, Canada, and Mexico. As more people move to urban areas, the demand for residential cooling solutions set to rise. 

According to the latest report published by the World Bank Group, the urban population in the US increased from 276 million in 2022 to 278 million in 2023, marking a growth of 0.75%. As urban population continues to grow, the need for cooling solutions increases, driving the expansion of the desert air cooler industry.

Moreover, rise in disposable income in the region significantly fuels the growth of the desert air cooler industry by enhancing consumers’ ability to spend on home comfort and cooling solutions. 

According to the latest report of the Statistics Canada, disposable income in Canadian households increased USD 16,577 in the first quarter of 2023 to USD 17,417 in the first quarter of 2024, resulting an increase of 5.07%. The rise in disposable income in Canada enables people to invest in improving their living conditions increasing the demand for cooling solutions, driving market growth.

Competitive Landscape

The desert air cooler industry comprises of various market players such as Kenstar, Elista, Symphony Limited, Bajaj Electricals Limited, Voltas Limited, Usha International Ltd., Havells India Limited, Blue Star Limited, Orient Electric, V-Guard Industries Ltd., and others. These companies are adopting strategies including product launches to stay competitive and maintain their market positions. 

For instance, in April 2024, Orient Electric launched a new range of desert air cooler the Smartchill 125L, Avante 105L, and Titan 100L to provide effective cooling over a larger area with more cooling efficiency. These models feature large tank capacities, aero fan technology for 60-foot air throw and densenest technology for 25% more cooling.

Furthermore, in May 2023, Elista introduced two new models with a 90L capacity, the Desert Snow Monk and the Aurora Cool. These coolers feature a top frame made of toughened glass and are designed to deliver efficient cooling solutions tailored for the Indian climate. 

Also, in April 2023, Voltas launched its extensive range of FreshAir cooler, featuring advanced 4 side cooling technology and innovative features. This new lineup includes desert air cooler, tower cooler, personal cooler, window cooler and room air cooler each available in sub variants. This innovation by Voltas enhances the offering, contributing to market expansion and improving the customer experience.

Key Benefits

• The report provides quantitative analysis and estimations of the desert air cooler industry from 2024 to 2030, which assists in identifying the prevailing industry opportunities.

• The study comprises a deep-dive analysis of the current and future desert air cooler market trends to depict prevalent investment pockets in the sector.

• Information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report. 

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

Desert Air Cooler Market Key Segments

By Type

• 30L-40L

• 40L-50L

• 50L-60L

• 60L-70L

• Above 70L

By Application

• Indoor

• Outdoor

By End Users

• Residential

• Commercial

By Sales Channel 

• Distributors 

• Supermarkets

• Speciality Stores

• Multi-brand Stores

• Online Retailers

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe    

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

REPORT SCOPE AND SEGMENTATION:

Key Players

• Kenstar

• Elista

• Symphony Limited

• Bajaj Electricals Limited

• Voltas Limited

• Usha International Ltd.

• Havells India Limited

• Blue Star Limited

• Orient Electric

• V-Guard Industries Ltd.