Electric Shaver Market by Type (Rotary Shavers, Foil Shavers, and Clippers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet & Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Global Opportunity Analysis and Industry Forecast, 2025–2030
Industry: Retail and Consumer | Publish Date: 17-Jan-2025 | No of Pages: 558 | No. of Tables: 562 | No. of Figures: 487 | Format: PDF | Report Code : RC188
Electric Shaver Market Overview
The global Electric Shaver Market size was valued at USD 22.27 billion in 2024 and is predicted to reach USD 32.55 billion by 2030, registering a CAGR of 6.1% from 2025 to 2030.
The electric shaver market consists of devices designed to remove hair from the face and body using electrical power. The devices include features such as rotary or foil cutting systems, adjustable speed controls, waterproof constructions, and cleaning systems. Electric razors are popular for convenience, that makes it easy to shave clean with the least time needed without shaving cream or gel.
Most of these razors use small DC motors or on mains electricity while modern razors come with rechargeable batteries. Among the advantages of electric razors is less skin irritation, precise control over grooming, and the versatility to shave in dry or wet conditions, depending on the model. These shaving machines are considered more efficient and comfortable compared to traditional manual razors, providing less chance for cuts and nicks.
Increasing Growth in Personal Care and Beauty Sector Drives the Electric Shaver Market Growth
The growth of the electric razor market is driven by the expanding personal care and beauty sector worldwide, that is driven by increasing consumer awareness of grooming and self-care and meets the evolving preferences of consumers who prioritize their appearance and hygiene.
As per Global Wellness Institute, the global personal care and beauty market reached the mark of USD 1,088.7 billion in 2022. The rise towards self-care and grooming, manufacturers focused on developing more advanced and user-friendly products to fuel the growth of the market and position rechargeable electric shavers as a necessity in personal grooming routines.
The Rapid Increase in Urbanization Drives the Market Growth
The electric shaver market is growing with the rapid increase in urbanization across the world, as more people are adopting busy lifestyles that require convenient and efficient grooming tools. As people in cities prefer saving time for personal care products, demand for electric shavers rises, and companies continue to innovate and provide features that can suit the modern preferences for grooming tools.
As per UN Population Division the global urban population reached 4.52 billion in 2022 rising from 4.45 billion in 2021. This increase in the urbanization rate accelerates the growth of the electric razor market by creating a demand for grooming solutions that align with the fast-paced lifestyles of city residents.
Innovative Advancements Driving Growth in the Electric Shaver Market Demand
Ongoing innovation in grooming solutions worldwide propels the growth of the electric razor market, as manufacturers continuously enhance their products to meet the increasing demand for efficient and convenient personal care options. By focusing on user-friendly features and improved performance, companies attract more customers, making electric shavers a preferred choice for modern grooming needs.
For example, In June 2024, a new Mijia Electric Shaver Dual Blade Version was launched by Xiaomi with exclusive dual-bladed technology for thorough shaving. Product features include a rating of IPX7 from water, with touch operation possibility and the usability in both modes, wet as well as dry. With innovative grooming technology trends, the number of electric razor sales increases to meet consumer demand for modern handy personal care innovations.
Availability of Alternatives Hinders the Electric Shaver Market Expansion
The availability of alternatives, including traditional razors and disposable shavers, significantly hinders the electric shaver market expansion. These options deliver affordable, low-maintenance solutions that resonate with budget-conscious consumers.
Manual razors, in particular, offer greater convenience in areas with unreliable electricity, requiring no power or batteries. Additionally, their lightweight design makes them more portable, appealing to travelers and individuals favoring simpler grooming methods, that further reduces the overall demand for advanced electric grooming devices.
Sustainability Initiatives by Electric Shaver Companies Driving Future Market Growth
Sustainability initiatives provide the electric shaver sector with a number of opportunities in the coming years, manufacturers opt for eco-friendly materials and use energy-efficient technology in their products. This, in turn, help create a difference among brands in such a competitive marketplace, build loyalty among customers, and increase reputation for the brand.
For example, the Series 9 Pro shavers of Braun are produced with 100% renewable energy, and the blade production plant of Philips electric shavers operates on 100% renewable electricity. Moreover, all their packaging is made of recycled paper, and every shaver carries an Eco Passport, showing a commitment to the environment. Thus, sustainability trends are changing the values of the consumers and promote innovation, where companies stand well in a competitive market due to the growing demand for sustainable products.
By Type, Foil Shavers Holds the Dominant Share in the Electric Shaver Market
Foil Shavers holds more than 47% share of the market. Their dominance in the market is due to their ability to deliver a close and comfortable shave while minimizing skin irritation efficiently capturing hair, and catering to users who prioritize precision.
Additionally, foil shavers are typically easier to clean and maintain than other types, enhancing their appeal. This combination of effectiveness, convenience, and speed in shaving sessions makes foil shavers particularly advantageous for consumers seeking an efficient grooming routine.
By Power Source, Rechargeable or Cordless, Holds the Highest CAGR of 6.3%
Rechargeable or Cordless electric shavers is expected for significant growth, with a projected CAGR of 6.3%. This growth is driven by the increasing demand for convenience and mobility in grooming solutions. Consumers appreciate the flexibility and ease of use that cordless models offer, allowing for grooming without the limitations of a power cord. Additionally, advancements in battery technology enhance performance, providing longer usage times and quicker charging, further boosting their appeal in the market.
Europe Dominates the Global Electric Shaver Market Share
The electric shaver industry is driven by the increasing trend of personal grooming and hygiene among European consumers as convenience and effective grooming became high priorities in modern lifestyles. In addition, individuals are increasingly placing importance on hygiene and appearance, thereby creating a demand for advanced grooming tools, including electric razors.
According to the Personal Care Association, the total UK market share valued at USD 11.85 billion in 2023 for the cosmetics and personal care products. Due to this changed consumer behavior pattern, manufacturers took the initiative to introduce innovating features of skin-sensitive technology and a line of attachments that are used for the purpose of grooming as well as have increased the demand for the overall market.
Additionally, the rapid expansion of e-commerce across Europe, especially within the personal care segment, further drives the electric shaver industry as consumers increasingly prefer online platforms for their grooming needs. With personal care products contributing significantly to e-commerce revenue, more individuals are opting for the convenience of purchasing grooming tools, such as electric shavers, through digital channels.
As per the latest report published by the International Trade Agency, the personal care segment stands as a key component of Denmark’s e-commerce landscape, contributing significantly to the market's growth. Personal care, along with food, collectively accounted for 24.3% of Denmark’s total e-commerce revenue in 2024. This ongoing trend boost the demand for electric shavers, solidifying their presence in the personal care market.
North America is Expected to Show Steady Growth in the Electric Shaver Market Trends with a CAGR of 9.3%
The rapid increase in disposable income across North America drives the electric shaver sector, as consumers increasingly invest in premium grooming products for convenience and enhanced grooming experiences. Higher spending capacity enables a shift towards advanced electric shavers that offer efficiency and comfort, contributing to the market's growth.
The U.S. Energy Information Administration states that, the disposable income per capita in the Americas stood at USD 21,783 in 2022 and is projected to reach USD 28,930 by 2050, reflecting a growth of approximately 32.8%. As disposable income continues to rise, consumers increasingly prioritize premium grooming products that boosts for a dynamic growth of the personal care including electric razor market in Canada.
Moreover, the growing urban population in the region further propels the market as urban dwellers increasingly seek convenient grooming solutions that align with their busy lifestyles.
The UN Population Division states that the urban population in the U.S. increased to 276.9 million in 2022 from 249.9 million in 2010, showing an increase of 10.8% since 2010. Manufacturers are compelled to create more advanced models as urbanization increases to meet the demands of the urban consumer, thus further driving market growth.
Competitive Landscape
The promising players operating in the electric shaver industry include Procter & Gamble (Braun), Koninklijke Philips N.V., Spectrum Brands, Inc. (Remington), Panasonic Corporation, Wahl Clipper Corporation, and Andis Company. Other notable names are Xiaomi, Manscaped, Conair Corporation, Shanghai Feike Electric Co., Ltd., Skull Shaver, Meridian Grooming, and Babyliss Pro. Brands like TPOB, Grundig, Pritech, Moser, Runwepro, Dollar Shave Club, Kunnex Incorporated among others. Other companies include BaByliss Pro, JML Direct, Bevel, Dollar Shave Club, Syska, and others.
These players are engaged in various product launches across various regions to maintain their dominance in the electric razor market.
|
Date |
Company |
Recent Developments |
|
August 2024 |
Wahl Clipper |
Wahl Professional launched the Kuno Clipper, designed specifically for barbers and stylists seeking precision and performance. This clipper features a powerful motor and ergonomic design, allowing for comfortable use during long sessions. |
|
July 2024 |
Manscaped |
MANSCAPED launched The Dome Shaver, a professional electric head shaver specifically designed for scalp grooming. This device features a patented design with a skin-safe blade for a close shave while minimizing irritation. Its ergonomic shape ensures ease of handling, catering to users seeking a convenient and efficient grooming experience. |
|
July 2024 |
Remington |
Remington introduced the Balder Pro head shaver designed for an ultra-smooth shaving experience. With three-blade system that is precision engineered to the contours of the head for an efficient removal of hair, the grip is also comfortable, ensuring better control while shaving, and it has a powerful motor to shave faster. |
|
July 2024 |
Wahl Clipper |
Wahl introduced its new cordless hair clippers, designed to enhance at-home styling convenience. These clippers feature a lightweight design and powerful motor, ensuring a smooth cutting experience. With a range of attachment combs for customizable lengths, users can achieve professional results without leaving home. |
|
January 2024 |
Panasonic Corporation |
Panasonic launched a new Palm Shaver that allows for convenient on-the-go grooming. This palm-sized shaver is light and ergonomic in design, making it easy to hold and carry. It also includes flexible head that ensures close and comfortable shaving for those who value portability and efficiency in their grooming routine. |
|
November 2023 |
Wahl Clipper |
Wahl introduced a new trimmer designed to ensure that beards look impeccable, even in high-definition settings. The trimmer boasts advanced features for precision grooming, making it ideal for individuals who want to maintain a sharp appearance. Its design focuses on user-friendliness, allowing for easy handling and effective trimming. |
|
July 2023 |
Manscaped |
MANSCAPED introduced The Handyman, a compact electric face shaver designed for precision grooming that features a skin-safe blade and is equipped for both wet and dry use, making it versatile for various grooming needs. |
|
April 2023 |
Xiaomi |
Xiaomi launched new series of trimmers that is designed with a host of attachments and self-sharpening blades. The trimmers are designed to provide the most innovative grooming experience, increasing versatility and performance. |
Electric Shaver Market Key Segments
By Type
-
Rotary Shavers
-
Foil Shavers
-
Clippers & Trimmers
-
Beard Trimmer
-
Body Trimmer
-
Others
-
By Power Source
-
Battery Powered
-
Rechargeable or Cordless
By Usage
-
Dry Electric Shavers
-
Wet and Dry Electric Shavers
By Distribution Channel
-
Online
-
Offline
By End-User
-
Men
-
Women
Electric Shaver Market Key Players
-
Procter & Gamble (Braun)
-
Koninklijke Philips N.V
-
Spectrum Brands, Inc. (Remington)
-
Panasonic Corporation
-
Wahl Clipper Corporation
-
Andis Company
-
Xiaomi
-
Manscaped
-
Conair Corporation
-
Shanghai Feike Electric Co., Ltd.
-
Skull Shaver
-
Meridian Grooming
-
Babyliss Pro
-
TPOB
-
Grundig
-
Pritech
-
Moser
-
Runwepro
-
Dollar Shave Club
-
Kunnex Incorporated
REPORT SCOPE AND SEGMENTATION:
|
Parameters |
Details |
|
Market Size in 2024 |
USD 22.27 Billion |
|
Revenue Forecast in 2030 |
USD 32.55 Billion |
|
Growth Rate |
CAGR of 6.1% from 2024 to 2030 |
|
Analysis Period |
2024–2030 |
|
Base Year Considered |
2024 |
|
Forecast Period |
2025–2030 |
|
Market Size Estimation |
Billion (USD) |
|
Growth Factors |
|
|
Companies Profiled |
20 |
|
Market Share |
Available for 10 companies |
|
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
|
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
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