Hand Sanitizer Market

Market Definition

The Hand Sanitizer Market size was valued at USD 3.28 billion in 2022 and is predicted to reach USD 5.44 billion by 2030 with a CAGR of 6.5% from 2023-2030.  Hand sanitizer is a liquid or gel formulation that is used to disinfect and clean hands. It typically contains alcohol as the active ingredient, along with other additives such as moisturizers and fragrances.

Hand sanitizers are made by combining alcohol, typically isopropyl alcohol or ethanol, with other ingredients such as water, glycerin, hydrogen peroxide, and various antimicrobial agents. These ingredients are mixed and blended together according to specific formulations and guidelines provided by regulatory bodies. The alcohol in hand sanitizers works by denaturing or destroying the proteins in microorganisms like bacteria and viruses. When applied to the hands, the alcohol rapidly evaporates, allowing it to penetrate the outer layer of microorganisms present on the skin. As a result, the alcohol disrupts their cell membranes, causing them to break down and rendering them inactive.

Market Dynamics and Trends

The hand sanitizer market is experiencing growth due to rising global awareness of health and personal hygiene concerns. Individuals are becoming more conscious of preventing infectious viruses and diseases, such as COVID-19, norovirus, influenza, and pertussis, leading to an increased demand for hand sanitizers.

Also, rise in government initiatives to promote personal hygiene practices is expected to further propel the hand sanitizer market growth. For instance, in May 2021, World Health Organization (WHO) had announced a campaign, ‘Second save lives, clean your hands!’ to promote effective hand hygiene awareness and prevent transmission of infectious microorganisms among people. Moreover, the rising demand for on-the-go hygiene solutions and the convenience of hand sanitizers have made them popular among consumers in various settings, including schools, offices, public places, and transportation hubs, which in turn boosts the growth of the market.

However, the rise in concerns about side effects and skin infections due to the use of cheaper versions of hand sanitizers containing harsh ingredients is restraining the growth of the market. On the contrary, companies are constantly striving to innovate their personal care products such as incorporating fragrance-enhancing ingredients and anti-aging skin disinfectant lotions with elements like glycerin, glycol, and propylene to appeal to consumers and broaden their market presence is expected to create ample growth opportunities for the market in the future. 

Market Segmentations and Scope of the Study

The hand sanitizer market share is segmented on the basis of product, type, active ingredients, packaging, pack size, distribution channel, end-user, and geography. Based on Product the market is divided into gel, foam, spray, liquid, and others. On the basis of type, the market is classified into alcohol-based and alcohol-free. Alcohol-based is further subdivided into up to 60% content and above 60% content. Based on active ingredients the market is categorized into ethanol or ethyl alcohol, benzalkonium chloride, and isopropyl. On the basis of packaging the market is divided into flip-flop bottles, pump bottles, dispensing packets, and jars/cans. Based on pack size the market is classified into below 100 ml, 101 ml - 300 ml, 301 ml - 500 ml, and 501 ml & above. On the basis of distribution channels, the market is divided into online store, departmental store, pharmacy store, and others. Based on End Users, the market is divided into restaurants, schools, hospitals, household purpose, and others. Geographic breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America dominates the global hand sanitizer market share and is potently expected to remain dominant in the market throughout the forecast period. This is attributed to the increasing healthcare expenditure in North America, which has resulted in a greater focus on preventive measures, including the use of hand sanitizers, to reduce the burden of infectious diseases on the healthcare system. According to the Centers for Medicare & Medicaid Services, national health expenditure in the United States grew 2.7% to USD 4.3 trillion in 2021 and accounted for 18.3% of Gross Domestic Product (GDP).

Also, presence of major key players such as Procter and Gamble, Gojo Industry Inc., Chattem Inc and Kutol Products Company are adopting various strategic partnerships to boost the market growth in this region. For instance, in June 2022, GOJO Industries partnered with the Three Rivers Energy have for ethanol sourcing. This collaboration aims to enhance the supply chain of hand sanitizers, as ethanol is a key ingredient in their production. The partnership is expected to contribute to the hand sanitizers market by ensuring a stable and reliable source of ethanol, supporting the demand for hygiene products during the ongoing pandemic and beyond.

On the other hand, Asia-Pacific is expected to show a steady rise in the hand sanitizer market due to rising development in producing different types of hand sanitizer products such as plant-based sanitizers, alcohol-based sanitizers, foam sanitizers, gel sanitizers in this region. For instance, in March 2021, Medimix, launched natural, anti-bacterial and skin nourishing hand sanitizer gel. This innovative combination of natural ingredients including aloe vera, tulsi (Basil) and natural glycerine had proven for powerful anti-bacterial and anti-viral properties. This new sanitizer has a unique natural blend of hand sanitizer gel, which not only protects from germs but also nourishes skin in every use.

Moreover, rising governments initiatives and developing different programs for personal hygiene and care is significantly fueling the growth of the market. For instance, in March 2021, a virtual conference was organized by UNICEF and other organizations to mobilize businesses to support hand hygiene in Asia-Pacific region. This main aim was to contribute to the vision of making aware of hygiene to businesses to ensure hand hygiene for everyone, anytime and anywhere.  

Competitive Landscape

The hand sanitizer industry comprising of various market players such as Reckitt Benckiser Group, The Himalaya Drug Company, Procter and Gamble, Gojo Industry Inc., Henkel AG & Company, Unilever Plc., Vi-Jon Laboratories Inc., Chattem Inc, Best Sanitizers Inc. and Kutol Products Company. These market players are adopting various strategic partnership and new product launches across various regions to maintain their dominance in the global market.

For instance, in December 2021, Best Sanitizers Inc. had announced the launch of its new website. This new easy-to-use website provided to customers offers with information and resources needed to choose the best products. It also allows consumers to explore services and products including hand soaps, hand sanitizers & surface sanitizers.

Moreover, in February 2021, The Himalaya Drug Company had announced partnership with Cinepolis for safety standards. This partnership enabled Himalaya to equip Cinepolis properties in its sanitization products such as Himalaya Pure Hands Sanitizer and Hand Wash throughout India.

Key Benefits

• The report provides quantitative analysis and estimations of the hand sanitizer market from 2023 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep-dive analysis of the hand sanitizer market including the current and future trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the global market is provided in the report. 

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

Hand Sanitizer Market Key Segments

By Product

• Gel

• Foam

• Spray

• Liquid

• Others

By Type

• Alcohol-based

  • Up to 60% Content

  • Above 60% Content

• Alcohol-free

By Active Ingredients 

• Ethanol or Ethyl Alcohol

• Benzalkonium Chloride

• Isopropyl

By Packaging

• Flip-Flop Bottles

• Pump Bottles

• Dispensing Packets

• Jars/Cans

By Pack Size 

• Below 100 ml

• 101 ml - 300 ml

• 301 ml - 500 ml

• 501 ml & Above

By Distribution Channel

• Online Store

• Departmental Store

• Pharmacy Store

• Others

By End User

• Restaurants

• Schools

• Hospitals

• Household Purpose

• Others

By Region

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe    

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

Key Players:

• Reckitt Benckiser Group

• The Himalaya Drug Company

• Procter and Gamble

• Gojo Industry Inc.

• Henkel AG & Company 

• Unilever Plc.

• Vi-Jon Laboratories Inc.

• Chattem Inc

• Best Sanitizers Inc.

• Kutol Products Company