Indonesia Electric Shaver Market

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Indonesia Electric Shaver Market by Type (Rotary Shaver, Foil Shaver and Clippers and Trimmers), By Power Source (Battery Powered and Rechargeable/Cordless), By Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), By Distribution Channel (Online and Offline), and By End-User (Men and Women) - Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Retail and Consumer | Publish Date: 17-Dec-2024 | No of Pages: 112 | No. of Tables: 79 | No. of Figures: 44 | Format: PDF | Report Code : RC2546

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Indonesia Electric Shaver Market Overview

The Indonesia Electric Shaver Market size was valued at USD 323.1 million in 2023, and is predicted to reach USD 619.2 million by 2030, at a CAGR of 9.2% from 2024 to 2030. The electric shaver industry is a part of the personal care and grooming sector.

The electric shaver market consists of shavers, trimmers, and clippers. It specializes in designing, developing, and selling electric devices to remove facial and body hair efficiently. Electric shavers are distinguished by their rotating or oscillating blades and their reliance on electricity to operate.

The key features of the electric shaver industry include the use of cutting-edge technologies, such as improved blades, ergonomic designs, wet and dry shaving capabilities, and smart features in some models. The industry also caters to a variety of consumer segments with different grooming preferences, offering cordless operation, adjustable cutting lengths, and specialized attachments.

Increasing Disposable Income Across the Region Propels the Indonesia Electric Shaver Market Expansion

The electric shaver industry is witnessing a noteworthy trend driven by the rising disposable incomes of consumers worldwide. With economies growing and individuals experiencing heightened purchasing power, there is a marked increase in demand for grooming products, particularly electric shavers.

This financial empowerment enables consumers to prioritize grooming and personal care, thereby accentuating the importance of premium grooming solutions. With an uptick in flexible spending, consumers are showing a propensity to invest in electric shavers equipped with advanced features and technologies, promising enhanced convenience and performance. Premium brands are strategically positioned to leverage this trend by introducing innovative products designed to meet the evolving preferences of discerning consumers.

 

Rising Personal Grooming Culture in the Region Drives the Indonesia Electric Shaver Market Growth

The burgeoning awareness pertaining to personal grooming and appearance is driving the market demand for grooming electronic products, particularly electric shavers. Social media platforms have emerged as influential platforms in elevating consciousness regarding self-image and personal appearance, compelling individuals to meticulously observe their grooming habits to uphold a polished online presence.

Additionally, societal and professional expectations consistently emphasize the significance of a well-groomed appearance, whether in the professional arena or social gatherings. This pressure to adhere to grooming standards is further reinforced by prevailing fashion trends and the influence of celebrities and influencers who establish grooming benchmarks.

The accessibility and variety of grooming products, encompassing electric shavers, have facilitated the personalization and convenience of personal grooming, catering to individual preferences and routines.

High Upfront Cost and Availability of Conventional Alternatives Hinder the Industry's Growth 

The electric shaver sector encounters obstacles due to considerable initial expenditures and the ongoing popularity of traditional choices including manual razors. The comparatively steep price points of many electric shavers may dissuade budget-conscious consumers who favor traditional grooming tools for their perceived cost efficiency. Furthermore, entrenched consumer familiarity with conventional selections such as safety razors poses a notable barrier to widespread electric shaver adoption.

Concerns regarding durability, perceived value, and entrenched cultural grooming norms further contribute to consumer reluctance. Overcoming these challenges requires strategic pricing, targeted marketing accentuating electric shavers' advantages, and sustained innovation to strengthen their appeal and competitiveness relative to traditional alternatives in a multifaceted grooming market.

Integration of Nanotechnology Blades Creates Significant Opportunity Growth for the Indonesia Electric Shaver Market

Nanotechnology blades symbolize a notable leap forward in the electric shaver market, employing nanoscale precision to fashion blades with unmatched sharpness and cutting efficacy. Operating at the atomic or molecular level, these blades ensure an exceptionally close shave with minimal irritation, redefining the shaving experience. Unlike conventional blades that may provoke discomfort, nanotechnology blades glide effortlessly, yielding smoother results and heightened comfort.

Additionally, their microscopic sharpness extends their lifespan, diminishing the requirement for frequent blade replacements and enhancing overall durability. This innovation caters to the evolving demands of consumers prioritizing superior performance and convenience in grooming, positioning nanotechnology blades as a compelling solution for the future of electric shavers.

 

Competitive Landscape

The market players operating in the Indonesia electric shaver industry include Xiaomi, Andis Company, Panasonic Gobel Indonesia, Koninklijke Philips N.V., Braun, Barbarossa Brothers, HK HAN RIVER, TPOB, Remington, Babyliss Pro and others.

Indonesia Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmer

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distribution Channel

  • Online 
  • Offline

By End User

  • Men

  • Women

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 323.1 Million

Revenue Forecast in 2030

USD 619.2 Million

Growth Rate

CAGR of 9.2% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Increasing disposable income across the region thrives the market expansion.
  • Rising personal grooming culture within the region drives the growth of market.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Xiaomi

  • Andis Company

  • Panasonic Gobel Indonesia

  • Koninklijke Philips N.V.

  • Braun

  • Barbarossa Brothers

  • HK HAN RIVER

  • TPOB

  • Remington

  • Babyliss Pro

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the Indonesia electric shaver market are Xiaomi, Andis Company, Panasonic Gobel Indonesia, Koninklijke Philips N.V., Braun, Barbarossa Brothers, HK HAN RIVER, TPOB, Remington, Babyliss Pro and others.

According to the Next Move Strategy Consulting, the size of the Indonesia electric shaver market is estimated to be at USD 619.2 million in 2030.

The lifespan of electric shaver blades varies depending on usage frequency, maintenance, and the quality of the blades. On average, they can last anywhere from six months to two years before requiring replacement.

Key challenges are the high upfront cost and availability of conventional alternatives associated with the electric shavers.

According to the Next Move Strategy Consulting, the size of the Indonesia electric shaver market is estimated at USD 323.1 million in 2023.

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