Industry: Semiconductor & Electronics | Publish Date: 18-Jul-2024 | No of Pages: 143 | No. of Tables: 108 | No. of Figures: 53 | Format: PDF | Report Code : N/A
The Italy Eye Tracking Market size was valued at USD 26.7 million in 2023, and is predicted to reach USD 197.8 million by 2030, at a CAGR of 31.8% from 2024 to 2030. The market is a comprehensive ecosystem of products, services, and technologies designed to measure and analyze eye movements, gaze direction, and fixation points.
The industry includes specialized hardware such as cameras, sensors, and light sources, as well as software solutions for data processing and analysis. Eye tracking also known as eye monitoring systems are applied across various industry verticals such as psychology, market research, user experience testing, and human-computer interaction to provide insights into consumer behavior, visual perception, and interface usability.
In the contemporary landscape of user experience and human-computer interaction, eye monitoring systems emerges as an indispensable tool, offering invaluable insights into user engagement and interface usability.
The expansion of eye tracking market in Italy is driven significantly by the increasing adoption of eye tracking solutions for behavioral research and assistance. This technology is gaining prominence in studying human visual behaviors and preferences, providing invaluable insights into cognitive processes.
One notable example involves the utilization of mobile eye-tracking technology to study visitors' interactions within the "Studiolo del Duca" room at the Ducal Palace of Urbino to analyze the eye movements of non-expert visitors. Such research not only enhances understanding on human cognition and perception but also underscores the practical applications of eye tracking in the future.
The burgeoning population of gamers is becoming a significant catalyst fueling the Italy eye tracking market demand. Recent statistics from the Italian Interactive Digital Entertainment Association (IIDEA) reveal a substantial increase in the country's gaming sector, with the number of active game developers reaching 2,400 by 2022.
Among surveyed companies, 20% now employ between 11 to 20 developers, marking a notable rise from previous years. Moreover, 70% of these studios plan to expand their teams within the next two years to meet escalating demand.
This burgeoning community of gamers is driving the Italy eye tracking market growth, prompting innovation within the gaming sector as developers seek to enhance user experiences through advanced technologies.
The Italy eye monitoring market expansion is significantly restrained by the proliferation of alternative technologies such as gesture recognition, unimodal methods, and multimodal activity recognition.
In sectors such as consumer electronics and gaming, where predicting user behavior is crucial, these alternative technologies offer valuable insights that surpass the capabilities of traditional eye tracking. As a result, the availability and adoption of these alternatives limit the market's growth potential by providing competitive solutions that meet diverse user needs and preferences.
The swift integration of eye monitoring systems across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the Italy eye tracking market trends. This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung.
For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.
The key market players operating in the Italy eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.
Head Mounted Eye Tracker
Remote Eye Tracker
Hardware
Software
Assistive Communication
Academic Research
Consumer Behavior Research
Usability Testing
Other Applications
Retail
Automotive
Healthcare
Government
Others
REPORT SCOPE AND SEGMENTATION:
Parameters |
Details |
Market Size in 2023 |
USD 26.7 Million |
Revenue Forecast in 2030 |
USD 197.8 Million |
Growth Rate |
CAGR of 31.8% from 2024 to 2030 |
Analysis Period |
2023–2030 |
Base Year Considered |
2023 |
Forecast Period |
2024–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
15 |
Market Share |
Available for 10 companies |
Customization Scope |
|
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
Tobii AB
Smart Eye AB
Lattice Semiconductor Corp
Ogilvy
Seeing Machines Limited
AVSimulation
Lumen
Eyetech Digital Systems, Inc.
EyeTracking
Gazepoint
Eyegaze
Eyeware Tech
SR Research Ltd.
Pupil Labs
Irisbond Crowdbonding, S.L.