Italy Mobile Payment Market Analysis | 2030

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Italy Mobile Payment Market by Age (Generation Z, Millennials, Generation X, and Baby Boomers), by Payment Type (Proximity and Remote), and by Application (Money Transfers, Merchandise Purchases, Bill Payments, Airtime Top-ups, Ticketing, and Others) – Opportunity Analysis and Industry Forecast, 2024–2030

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Italy Mobile Payment Market Overview

The Italy Mobile Payment Market size was valued at USD 1.24 billion in 2023, and is predicted to reach USD 3.12 billion by 2030, with a CAGR of 13.1% from 2024 to 2030. The mobile payment system, also known as money transfer, mobile money, m-payments, electronic payments, and digital payments, enables financial transactions through mobile devices such as smartphones, tablets, and wearables.

These transactions occur through mobile apps or various methods such as proximity and remote transactions. Mobile payment systems include various types such as mobile wallets, mobile banking apps, and online payment services such as PayPal, Venmo, and Google Pay.

Utilizing technologies such as SMS, near-field communication (NFC), quick response (QR) codes, and others, these systems ensure smooth transactions while employing robust security measures including encryption and biometric authentication to protect personal and financial data.

Praised for their convenience, speed, security, and integration with other financial tools, mobile payment systems experience widespread adoption. Additionally, users can configure payment apps to automatically settle bills, such as utility or credit card bills, ensuring efficient financial management and preventing late payments.

Rising Fintech and Digital Banking Services Drives the Italy Mobile Payment Market

The surge of fintech and the advent of digital banking significantly drives the mobile payment market progression in the country. Fintech advancements and digital banking services deliver efficient and user-friendly financial solutions that are easily accessible through mobile devices.

These breakthroughs democratize financial services, empowering consumers to conveniently manage their finances, execute payments, and conduct transactions directly from their smartphones.

The integration of mobile payment functionalities within fintech applications and digital banking platforms enriches the user experience, granting seamless access to payment options and account management features.

Additionally, fintech firms and digital banks frequently lead innovation in payment technologies, such as peer-to-peer transfers, digital wallets, and contactless payments, thereby stimulating adoption and shaping industry norms.

As consumers increasingly adopt fintech and digital banking solutions, the mobile payment market expands, offering enhanced choice, efficiency, and accessibility within the digital economy.

Rise of Cross-Border Transactions Propel the Italy Mobile Payment Market Growth

The ascent of cross-border transactions emerges as a pivotal driver propelling the Italy mobile payment market growth within the country. As globalization gains momentum, businesses and individuals engage in international trade, commerce, and remittances on an unprecedented scale.

Mobile payment solutions offer a convenient, cost-effective, and efficient avenue to conduct cross-border transactions, facilitating seamless money transfers and payments across borders.

With mobile payment platforms increasingly supporting multi-currency transactions and providing competitive exchange rates, users can transfer funds internationally with ease, sidestepping traditional banking intermediaries and their associated fees and delays.

Moreover, the integration of innovative technologies such as blockchain enhances the security, transparency, and speed of cross-border payments, further stimulating adoption. As cross-border transactions continue to proliferate in volume and complexity, mobile payment providers stand to benefit from expanding their global presence, driving the Italy mobile payment market growth, and promoting financial inclusion on a global scale.

Risks Related to Data Breaches and Security Concerns Hamper the Italy Mobile Payment Market Growth

Risks related to data breaches and security concerns present significant obstacles to the Italy mobile payment market growth. With the increasing reliance on mobile devices for financial transactions, the potential for unauthorized access, data breaches, and identity theft has become a major worry for consumers and businesses.

Instances of high-profile security incidents can undermine trust in mobile payment platforms, leading users to hesitate in adopting or continuing to use mobile payment services. Additionally, regulatory bodies impose stringent requirements for data protection and cybersecurity, which add complexity and costs to mobile payment operations.

Mitigating these security concerns necessitates implementing robust encryption, multi-factor authentication, and proactive security measures to build confidence in mobile wallet solutions and drive the Italy mobile payment market demand.

The Emergence of Real-Time Payment Creates Opportunities in the Italy Mobile Payment Market

The advent of real-time payments offers significant opportunities for the Italy mobile payment market, ushering in a new era of speed and convenience in fund transfers in the country. Real-time payment systems enable instant transactions between parties, providing unmatched efficiency and ease of use.

This advancement paves the way for mobile payment providers to offer seamless experiences to consumers and businesses alike. With real-time payments, users can settle transactions instantly, whether it's splitting bills with friends, making retail purchases, or transferring funds between accounts.

Furthermore, the integration of real-time payment capabilities into various sectors, including e-commerce, peer-to-peer lending, and on-demand services, drives innovation and expands the mobile payment ecosystem. In essence, the rise of real-time payments transforms payment processing and creates abundant opportunities for growth and innovation in the Italy mobile payment market.

Competitive Landscape

Various market players operating in the Italy mobile payment industry include Alphabet, Inc. (Google), Alibaba Group Holdings Limited, Amazon.com, Inc., Apple, Inc., PayPal Holdings, Inc., Visa, Inc., Tencent Holdings Limited (WeChat), MasterCard International, Inc., Samsung Electronics Co. Ltd., Block, Inc., and others. These key players have adopted various strategies to strengthen their market share.

Italy Mobile Payment Market Key Segments

By Age

Generation Z
Millennials
Generation X
Baby Boomers

By Payment Type

Proximity
- Near-Field Communication (NFC)
- Quick Response (QR) Code Payments
Remote
- Internet Payments
- SMS/Direct Carrier Billing

By Application

Money Transfers
Merchandise Purchases
Bill Payments
Airtime Top-ups
Ticketing
Others

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size in 2023	USD 1.24 Billion
Revenue Forecast in 2030	USD 3.12 Billion
Growth Rate	CAGR of 13.1% from 2024 to 2030
Analysis Period	2023–2030
Base Year Considered	2023
Forecast Period	2024–2030
Market Size Estimation	Billion (USD)
Growth Factors	Rising fintech and digital banking services drives the Italy mobile payment market. Rise of cross-border transactions propels the Italy market growth.
Companies Profiled	10
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

Alphabet, Inc. (Google)
Alibaba Group Holdings Limited
Amazon.com, Inc.
Apple, Inc.
PayPal Holdings, Inc.
Visa, Inc.
Tencent Holdings Limited (WeChat)
MasterCard International, Inc.
Samsung Electronics Co. Ltd.
Block, Inc.

1 INTRODUCTION

1.1 REPORT DESCRIPTION

1.2 RESEARCH METHODOLOGY

1.2.1 SECONDARY RESEARCH

1.2.2 DATA ANALYSIS FRAMEWORK

1.2.3 MARKET SIZE ESTIMATION

1.2.4 FORECASTING

1.2.5 PRIMARY RESEARCH AND DATA VALIDATION

2 ITALY MOBILE PAYMENT MARKET – EXECUTIVE SUMMARY

2.1. MARKET SNAPSHOT, 2023 - 2030, MILLION USD

3 PORTER’S FIVE FORCE MODEL ANALYSIS

3.1 BARGAINING POWER OF SUPPLIERS

3.2 BARGAINING POWER OF BUYERS

3.3 DEGREE OF COMPETITION

3.4 THREAT OF SUBSTITUTE

3.5 THREAT OF NEW ENTRANTS

4 MARKET SHARE ANALYSIS

4.1 MARKET SHARE ANALYSIS OF TOP PROVIDERS, 2023

5 MARKET DYNAMICS

5.1 GROWTH DRIVERS

5.1.1 DRIVER 1

5.1.2 DRIVER 2

5.1.3 DRIVER 3

5.1.4 DRIVER 4

5.2 CHALLENGES

5.2.1 CHALLENGE 1

5.2.2 CHALLENGE 2

5.2.3 CHALLENGE 3

5.2.4 CHALLENGE 4

5.3 OPPORTUNITIES

5.3.1 OPPORTUNITY 1

5.3.2 OPPORTUNITY 2

6 ITALY MOBILE PAYMENT MARKET BY AGE

6.1 OVERVIEW

6.2 GENERATION Z MARKET

6.3 MILLENNIALS MARKET

6.4 GENERATION X MARKET

6.5 BABY BOOMERS MARKET

7 ITALY MOBILE PAYMENT MARKET BY PAYMENT TYPE

7.1 OVERVIEW

7.2 PROXIMITY MARKET

7.2.1 NEAR-FIELD COMMUNICATION (NFC)

7.2.2 QUICK RESPONSE (QR) CODE PAYMENTS

7.3 REMOTE MARKET

7.3.1 INTERNET PAYMENTS

7.3.2 SMS/DIRECT CARRIER BILLING

8 ITALY MOBILE PAYMENT MARKET BY APPLICATION

8.1 OVERVIEW

8.2 MONEY TRANSFERS MARKET

8.3 MERCHANDISE PURCHASES MARKET

8.4 BILL PAYMENTS MARKET

8.5 AIRTIME TOP-UPS MARKET

8.6 TICKETING MARKET

8.7 OTHERS MARKET

9 COMPANY PROFILES

9.1 ALPHABET, INC. (GOOGLE)

9.1.1 COMPANY OVERVIEW

9.1.2 COMPANY SNAPSHOT

9.1.3 OPERATING BUSINESS SEGMENTS

9.1.4 PRODUCT PORTFOLIO

9.1.5 BUSINESS PERFORMANCE

9.1.6 BUSINESS SEGMENTS

9.1.7 GEOGRAPHIC SEGMENTS

9.1.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.1.9 PRIMARY MARKET COMPETITORS

9.2 ALIBABA GROUP HOLDINGS LIMITED

9.2.1 COMPANY OVERVIEW

9.2.2 COMPANY SNAPSHOT

9.2.3 OPERATING BUSINESS SEGMENTS

9.2.4 PRODUCT PORTFOLIO

9.2.5 BUSINESS PERFORMANCE

9.2.6 BUSINESS SEGMENTS

9.2.7 GEOGRAPHIC SEGMENTS

9.2.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.2.9 PRIMARY MARKET COMPETITORS

9.3 AMAZON.COM, INC.

9.3.1 COMPANY OVERVIEW

9.3.2 COMPANY SNAPSHOT

9.3.3 OPERATING BUSINESS SEGMENTS

9.3.4 PRODUCT PORTFOLIO

9.3.5 BUSINESS PERFORMANCE

9.3.6 BUSINESS SEGMENTS

9.3.7 GEOGRAPHIC SEGMENTS

9.3.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.3.9 PRIMARY MARKET COMPETITORS

9.4 APPLE, INC.

9.4.1 COMPANY OVERVIEW

9.4.2 COMPANY SNAPSHOT

9.4.3 OPERATING BUSINESS SEGMENTS

9.4.4 PRODUCT PORTFOLIO

9.4.5 BUSINESS PERFORMANCE

9.4.6 BUSINESS SEGMENTS

9.4.7 GEOGRAPHIC SEGMENTS

9.4.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.4.9 PRIMARY MARKET COMPETITORS

9.5 PAYPAL HOLDINGS, INC.

9.5.1 COMPANY OVERVIEW

9.5.2 COMPANY SNAPSHOT

9.5.3 OPERATING BUSINESS SEGMENTS

9.5.4 PRODUCT PORTFOLIO

9.5.5 BUSINESS PERFORMANCE

9.5.6 BUSINESS SEGMENTS

9.5.7 GEOGRAPHIC SEGMENTS

9.5.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.5.9 PRIMARY MARKET COMPETITORS

9.6 VISA, INC.

9.6.1 COMPANY OVERVIEW

9.6.2 COMPANY SNAPSHOT

9.6.3 OPERATING BUSINESS SEGMENTS

9.6.4 PRODUCT PORTFOLIO

9.6.5 BUSINESS PERFORMANCE

9.6.6 BUSINESS SEGMENTS

9.6.7 GEOGRAPHIC SEGMENTS

9.6.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.6.9 PRIMARY MARKET COMPETITORS

9.7 TENCENT HOLDINGS LIMITED (WECHAT)

9.7.1 COMPANY OVERVIEW

9.7.2 COMPANY SNAPSHOT

9.7.3 OPERATING BUSINESS SEGMENTS

9.7.4 PRODUCT PORTFOLIO

9.7.5 BUSINESS PERFORMANCE

9.7.6 BUSINESS SEGMENTS

9.7.7 GEOGRAPHIC SEGMENTS

9.7.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.7.9 PRIMARY MARKET COMPETITORS

9.8 MASTERCARD INTERNATIONAL, INC.

9.8.1 COMPANY OVERVIEW

9.8.2 COMPANY SNAPSHOT

9.8.3 OPERATING BUSINESS SEGMENTS

9.8.4 PRODUCT PORTFOLIO

9.8.5 BUSINESS PERFORMANCE

9.8.6 BUSINESS SEGMENTS

9.8.7 GEOGRAPHIC SEGMENTS

9.8.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.8.9 PRIMARY MARKET COMPETITORS

9.9 SAMSUNG ELECTRONICS CO. LTD.

9.9.1 COMPANY OVERVIEW

9.9.2 COMPANY SNAPSHOT

9.9.3 OPERATING BUSINESS SEGMENTS

9.9.4 PRODUCT PORTFOLIO

9.9.5 BUSINESS PERFORMANCE

9.9.6 BUSINESS SEGMENTS

9.9.7 GEOGRAPHIC SEGMENTS

9.9.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.9.9 PRIMARY MARKET COMPETITORS

9.10 BLOCK, INC.

9.10.1 COMPANY OVERVIEW

9.10.2 COMPANY SNAPSHOT

9.10.3 OPERATING BUSINESS SEGMENTS

9.10.4 PRODUCT PORTFOLIO

9.10.5 BUSINESS PERFORMANCE

9.10.6 BUSINESS SEGMENTS

9.10.7 GEOGRAPHIC SEGMENTS

9.10.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.10.9 PRIMARY MARKET COMPETITORS

LIST OF TABLES

TABLE 1. ITALY MOBILE PAYMENT MARKET VALUE, BY AGE, 2023-2030, (MILLION USD)

TABLE 2. GENERATION Z, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 3. MILLENNIALS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 4. GENERATION X, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 5. BABY BOOMERS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 6. ITALY MOBILE PAYMENT MARKET VALUE, BY PAYMENT TYPE, 2023-2030, (MILLION USD)

TABLE 7. PROXIMITY, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 8. NEAR-FIELD COMMUNICATION (NFC), MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 9. QUICK RESPONSE (QR) CODE PAYMENTS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 10. REMOTE, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 11. INTERNET PAYMENTS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 12. SMS/DIRECT CARRIER BILLING, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 13. ITALY MOBILE PAYMENT MARKET VALUE, BY APPLICATION, 2023-2030, (MILLION USD)

TABLE 14. MONEY TRANSFERS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 15. MERCHANDISE PURCHASES, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 16. BILL PAYMENTS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 17. AIRTIME TOP-UPS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 18. TICKETING, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 19. OTHERS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 20. ALPHABET, INC. (GOOGLE): COMPANY SNAPSHOT

TABLE 21. ALPHABET, INC. (GOOGLE): OPERATING BUSINESS SEGMENTS

TABLE 22. ALPHABET, INC. (GOOGLE): PRODUCT PORTFOLIO

TABLE 23. ALPHABET, INC. (GOOGLE): SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 24. ALPHABET, INC. (GOOGLE): SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 25. ALPHABET, INC. (GOOGLE): KEY STRATERGY

TABLE 26. ALIBABA GROUP HOLDINGS LIMITED: COMPANY SNAPSHOT

TABLE 27. ALIBABA GROUP HOLDINGS LIMITED: OPERATING BUSINESS SEGMENTS

TABLE 28. ALIBABA GROUP HOLDINGS LIMITED: PRODUCT PORTFOLIO

TABLE 29. ALIBABA GROUP HOLDINGS LIMITED: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 30. ALIBABA GROUP HOLDINGS LIMITED: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 31. ALIBABA GROUP HOLDINGS LIMITED: KEY STRATERGY

TABLE 32. AMAZON.COM, INC.: COMPANY SNAPSHOT

TABLE 33. AMAZON.COM, INC.: OPERATING BUSINESS SEGMENTS

TABLE 34. AMAZON.COM, INC.: PRODUCT PORTFOLIO

TABLE 35. AMAZON.COM, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 36. AMAZON.COM, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 37. AMAZON.COM, INC.: KEY STRATERGY

TABLE 38. APPLE, INC.: COMPANY SNAPSHOT

TABLE 39. APPLE, INC.: OPERATING BUSINESS SEGMENTS

TABLE 40. APPLE, INC.: PRODUCT PORTFOLIO

TABLE 41. APPLE, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 42. APPLE, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 43. APPLE, INC.: KEY STRATERGY

TABLE 44. PAYPAL HOLDINGS, INC.: COMPANY SNAPSHOT

TABLE 45. PAYPAL HOLDINGS, INC.: OPERATING BUSINESS SEGMENTS

TABLE 46. PAYPAL HOLDINGS, INC.: PRODUCT PORTFOLIO

TABLE 47. PAYPAL HOLDINGS, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 48. PAYPAL HOLDINGS, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 49. PAYPAL HOLDINGS, INC.: KEY STRATERGY

TABLE 50. VISA, INC.: COMPANY SNAPSHOT

TABLE 51. VISA, INC.: OPERATING BUSINESS SEGMENTS

TABLE 52. VISA, INC.: PRODUCT PORTFOLIO

TABLE 53. VISA, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 54. VISA, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 55. VISA, INC.: KEY STRATERGY

TABLE 56. TENCENT HOLDINGS LIMITED (WECHAT): COMPANY SNAPSHOT

TABLE 57. TENCENT HOLDINGS LIMITED (WECHAT): OPERATING BUSINESS SEGMENTS

TABLE 58. TENCENT HOLDINGS LIMITED (WECHAT): PRODUCT PORTFOLIO

TABLE 59. TENCENT HOLDINGS LIMITED (WECHAT): SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 60. TENCENT HOLDINGS LIMITED (WECHAT): SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 61. TENCENT HOLDINGS LIMITED (WECHAT): KEY STRATERGY

TABLE 62. MASTERCARD INTERNATIONAL, INC.: COMPANY SNAPSHOT

TABLE 63. MASTERCARD INTERNATIONAL, INC.: OPERATING BUSINESS SEGMENTS

TABLE 64. MASTERCARD INTERNATIONAL, INC.: PRODUCT PORTFOLIO

TABLE 65. MASTERCARD INTERNATIONAL, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 66. MASTERCARD INTERNATIONAL, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 67. MASTERCARD INTERNATIONAL, INC.: KEY STRATERGY

TABLE 68. SAMSUNG ELECTRONICS CO. LTD.: COMPANY SNAPSHOT

TABLE 69. SAMSUNG ELECTRONICS CO. LTD.: OPERATING BUSINESS SEGMENTS

TABLE 70. SAMSUNG ELECTRONICS CO. LTD.: PRODUCT PORTFOLIO

TABLE 71. SAMSUNG ELECTRONICS CO. LTD.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 72. SAMSUNG ELECTRONICS CO. LTD.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 73. SAMSUNG ELECTRONICS CO. LTD.: KEY STRATERGY

TABLE 74. BLOCK, INC.: COMPANY SNAPSHOT

TABLE 75. BLOCK, INC.: OPERATING BUSINESS SEGMENTS

TABLE 76. BLOCK, INC.: PRODUCT PORTFOLIO

TABLE 77. BLOCK, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 78. BLOCK, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 79. BLOCK, INC.: KEY STRATERGY

LIST OF FIGURES

FIGURE 1. BARGAINING POWER OF SUPPLIERS

FIGURE 2. BARGAINING POWER OF BUYERS

FIGURE 3. DEGREE OF COMPETITION

FIGURE 4. THREAT OF SUBSTITUTE

FIGURE 5. THREAT OF NEW ENTRANTS

FIGURE 6. ITALY MOBILE PAYMENT MARKET VALUE, BY AGE, 2023-2030, (MILLION USD)

FIGURE 7. GENERATION Z, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 8. MILLENNIALS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 9. GENERATION X, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 10. BABY BOOMERS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 11. ITALY MOBILE PAYMENT MARKET VALUE, BY PAYMENT TYPE, 2023-2030, (MILLION USD)

FIGURE 12. PROXIMITY, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 13. NEAR-FIELD COMMUNICATION (NFC), MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 14. QUICK RESPONSE (QR) CODE PAYMENTS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 15. REMOTE, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 16. INTERNET PAYMENTS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 17. SMS/DIRECT CARRIER BILLING, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 18. ITALY MOBILE PAYMENT MARKET VALUE, BY APPLICATION, 2023-2030, (MILLION USD)

FIGURE 19. MONEY TRANSFERS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 20. MERCHANDISE PURCHASES, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 21. BILL PAYMENTS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 22. AIRTIME TOP-UPS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 23. TICKETING, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 24. OTHERS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 25. ALPHABET, INC. (GOOGLE): NET SALES, (2021-2023)

FIGURE 26. ALPHABET, INC. (GOOGLE): PRIMARY MARKET COMPETITORS

FIGURE 27. ALIBABA GROUP HOLDINGS LIMITED: NET SALES, (2021-2023)

FIGURE 28. ALIBABA GROUP HOLDINGS LIMITED: PRIMARY MARKET COMPETITORS

FIGURE 29. AMAZON.COM, INC.: NET SALES, (2021-2023)

FIGURE 30. AMAZON.COM, INC.: PRIMARY MARKET COMPETITORS

FIGURE 31. APPLE, INC.: NET SALES, (2021-2023)

FIGURE 32. APPLE, INC.: PRIMARY MARKET COMPETITORS

FIGURE 33. PAYPAL HOLDINGS, INC.: NET SALES, (2021-2023)

FIGURE 34. PAYPAL HOLDINGS, INC.: PRIMARY MARKET COMPETITORS

FIGURE 35. VISA, INC.: NET SALES, (2021-2023)

FIGURE 36. VISA, INC.: PRIMARY MARKET COMPETITORS

FIGURE 37. TENCENT HOLDINGS LIMITED (WECHAT): NET SALES, (2021-2023)

FIGURE 38. TENCENT HOLDINGS LIMITED (WECHAT): PRIMARY MARKET COMPETITORS

FIGURE 39. MASTERCARD INTERNATIONAL, INC.: NET SALES, (2021-2023)

FIGURE 40. MASTERCARD INTERNATIONAL, INC.: PRIMARY MARKET COMPETITORS

FIGURE 41. SAMSUNG ELECTRONICS CO. LTD.: NET SALES, (2021-2023)

FIGURE 42. SAMSUNG ELECTRONICS CO. LTD.: PRIMARY MARKET COMPETITORS

FIGURE 43. BLOCK, INC.: NET SALES, (2021-2023)

FIGURE 44. BLOCK, INC.: PRIMARY MARKET COMPETITORS

Frequently Asked Questions

The Italy mobile payment market size was valued at USD 1.24 billion in 2023, and is predicted to reach USD 3.12 billion by 2030, with a CAGR of 13.1% from 2024 to 2030.

The mobile payment market is constantly evolving with advancements in technology, changes in consumer behavior, and regulatory developments. Key trends shaping the market include the rise of contactless payments, the integration of mobile payment capabilities into various devices and platforms, and the emergence of new players and partnerships.

There are several types of mobile payment technologies, including Near Field Communication (NFC), QR codes, mobile wallets, and peer-to-peer payment apps.

Mobile payments are more secure than physical cash and at least equally secure as a credit or debit card transactions. It has become safer with the introduction of encryption, fingerprints, biometrics, and AI technology.

Popular mobile payment apps include Apple Pay, Google Pay, Samsung Pay, PayPal, Venmo, and Cash App. These apps offer different features and functionalities, catering to various user preferences and needs.

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