Japan Digital Marketplace Market

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Japan Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: ICT & Media | Publish Date: 28-Jun-2024 | No of Pages: 135 | No. of Tables: 101 | No. of Figures: 46 | Format: PDF | Report Code : N/A

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Market Overview

The Japan Digital Marketplace Market size was valued at USD 19.57 billion in 2023, and is predicted to reach USD 48.31 billion by 2030, at a CAGR of 13.7% from 2024 to 2030. Digital marketplace market, also known as online marketplaces or digital commerce platforms, serve as virtual hubs where individuals engage in buying or selling goods, services, or information. These platforms facilitate transactions among various parties, including buyers and sellers, within a centralized online environment optimized for easy product discovery, purchasing, and delivery.

Notable examples of online marketplaces include well-known e-commerce platforms such as Amazon, eBay, and Alibaba, as well as service-oriented platforms such as Upwork and Fiverr. Leveraging advanced technology, these platforms streamline transaction processes, ensuring secure payment processing while enhancing user experiences with features such as customer reviews and ratings. Consequently, online marketplaces play a crucial role in modern commerce, bridging the gap between businesses and consumers across different geographic locations and enabling seamless global transactions.

Growing Adoption of Advanced Network Infrastructure Drives the Market Growth 

The expansion of 5G connectivity in Japan serves as a significant driver behind the growth of the digital marketplace market in the country. For instance, DOCOMO, a Japanese mobile phone operator, plans to invest over USD 7 billion to expand its network to 97% of the populated areas of the country by 2025. 

This initiative includes installing 8,001 base stations in the 3.7GHz and 4.5GHz spectrum bands, as well as 5,001 base stations in the 28GHz band. With the rollout of high-speed 5G networks, consumers experience faster and more reliable internet access, enabling seamless browsing and transactions on digital marketplaces. This enhanced connectivity facilitates immersive shopping experiences, thereby improving user engagement and satisfaction.

 

Collaborative Efforts by Key Players to Enhance Delivery Operations, Fueling the Market Growth

In March 2024, Mitsui & Co., Ltd. and Shopify Japan K.K. collaborated to introduce a service aimed at supporting the digital transformation (DX) of delivery operations for e-commerce merchants in Japan. By focusing on improving the efficiency and effectiveness of delivery processes, this partnership streamlines logistics for online businesses, reducing delivery times and enhancing customer satisfaction. 

As a result, e-commerce merchants offer faster and more reliable shipping options, attracting more consumers to their virtual marketplaces. This initiative contributes to the overall advancement of e-commerce operations in the country, fostering growth and innovation within the Japan digital marketplace market ecosystem.

Cybersecurity and Consumer Trust Challenges Impede the Market Expansion

Concerns stemming from cybersecurity threats and consumer trust issues pose significant obstacles to the expansion of the Japan digital marketplace market. When consumers perceive online platforms as vulnerable to cyberattacks, they hesitate to share personal information or engage in transactions, fearing privacy breaches or financial harm.

This lack of trust result in reduced usage of digital marketplaces and reluctance to participate in online shopping, thereby hindering market growth. Moreover, instances of data breaches or fraudulent activities tarnish the reputation of online marketplaces, discouraging both consumers and businesses from active involvement in the digital marketplace environment.

 

Augmented Reality (AR) and Virtual Reality (VR) Integration Presents Lucrative Opportunities for Market Expansion

The integration of AR and VR technologies is expected to enhance the Japan digital marketplace market expansion for online marketplaces. These cutting-edge technologies enable consumers to visualize products in real-world settings, virtually try them before purchasing, and explore dynamic virtual environments. Such immersive experiences not only enhance customer engagement and foster brand loyalty but also drive sales.

Furthermore, AR and VR empower businesses to effectively showcase their products by providing detailed information and personalized recommendations to users. Therefore, the integration of AR and VR technologies presents a promising opportunity to revolutionize the future of internet shopping by delivering innovative and compelling shopping experiences.

 

Competitive Landscape

The various market players operating in the Japan digital marketplace industry include Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd. and others.

Japan Digital Marketplace Market Key Segments

By Platform

  • Desktop

  • Mobile

  • Tablets

By Model Type

  • Business to Business (B2B)

  • Business to Consumer (B2C)

  • Consumer to Consumer (C2C)

By End-User

  • Commercial

  • Personal

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 19.57 Billion

Revenue Forecast in 2030

USD 48.31 Billion

Growth Rate

CAGR of 13.7% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Billion (USD)

Growth Factors

  • Growing adoption of advanced network infrastructure boosts the market growth.

  • Collaborative efforts by key players to enhance delivery operations drives the growth of industry.

Companies Profiled

15

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Amazon.com, Inc.

  • Walmart Inc.

  • eBay Inc.

  • Alibaba Group Holding Limited

  • Rakuten Group, Inc.

  • Sea Limited

  • MercadoLibre, Inc.

  • JD.com, Inc.

  • Etsy, Inc.

  • Allegro.eu

  • Kogan.com

  • SEEK

  • Carsales

  • REA Group Ltd.

  • Airtasker Ltd.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the Japan online marketplace industry are Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd., Freelancer Ltd., and Hipages Group.

According to Next Move Strategy Consulting, the size of the Japan digital marketplace market was estimated at USD 19.57 billion in 2023.

The integration of Augmented Reality (AR) and Virtual Reality (VR) technologies is expected to create ample opportunities for the Japan digital marketplace market growth.

Cybersecurity and customer trust issues related to digital commerce platforms act as restraining factors to the growth of Japan digital marketplace market.

According to Next Move Strategy Consulting, the size of the Japan digital marketplace market is predicted to be at USD 48.31 billion in 2030.

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