Live Commerce Market

Live Commerce Market Overview

The global Live Commerce Market size was valued at USD 1.20 billion in 2024 and is predicted to reach USD 3.93 billion by 2030 with a CAGR of 21.9% from 2025-2030.

Factors such as expanding e-commerce platform, rise in mobile internet connection and increase in smartphone penetration led to the growth of the market. Nevertheless, technical disruptions, such as buffering and poor video quality hinder the market expansion.

On the contrary, integration of augmented reality and virtual reality opens up great opportunities for market growth. On the contrary, Emplifi Inc., Alibaba Group, Vtex and others are launching new products in order to stay in competition. Consequently, the livestream commerce industry presents a transformative shift in online retail, combining entertainment and shopping for a more dynamic, interactive experience that outperforms static e-commerce models. 

Expansion of E-Commerce Boosts the Live Commerce Market Growth 

E-commerce growth promotes businesses to explore innovative ways to immerse buyers and live commerce offers real-time kinship between brands and shoppers by establishing a more interactive and interesting shopping experience. 

As per the latest report of the International Trade Administration, global B2B ecommerce sector is anticipated to reach USD 36 trillion by 2026 with compound annual growth rate of 14.5%. This increases the demand for social commerce as organizations seek to upgrade customer engagement in an increasingly competitive e-commerce sector. 

Rise in Mobile Internet Connectivity Boosts the Live Commerce Market Demand 

Increase in mobile internet connectivity bolsters the market that enables consumers to engage effortlessly in live shopping events, interact directly with sellers and make instant purchases. The latest report of 5G Americas states that global 5G connections reached nearly 2 billion in Q1 of 2024 with 185 million new additions and is expected to reach 7.7 billion by 2028. This surge in conjunction enhances user engagement and strengthens livestream commerce sector. 

Increasing Smartphone Penetration Propels the Live Commerce Market Expansion 

Rising smartphone penetration fuels livestream commerce by increasing accessibility and convenience that allows consumers to easily join live shopping events, interact with brands in real time and make purchases directly from their devices. 

As per the report published by 5G Americas in 2024, currently the global smartphone subscription reached 6.7 billion and is projected to surge to 8 billion by 2028, marking a 19% rise. The rising smartphone adoption increases the reach of the global live commerce market trends that makes it a convenient and accessible shopping method for broader audience. 

Technical Disruptions in Live Commerce Restricts the Market Growth 

Frequent technical disruptions, such as buffering and poor video quality, frustrate viewers and lead to session abandonment, limiting live commerce's effectiveness, ultimately hindering the market growth. 

Integration of AR and VR Creates Future Opportunities 

The integration of augmented reality and virtual reality creates ample growth opportunities for the market in future. The use of these technologies in this platform provides engaging shopping experience, allowing customers to virtually try products in real-time. Such innovations improve user engagement and boost purchase confidence that drives substantial growth in the market. 

Market Segmentations and Scope of the Study

The live commerce market report is segmented on the basis of type, product, business model, platform type, audience type, and region. On the basis of type, the market is segmented into live streams, pre-recorded events, personalized shopping, and shoppable videos. On the basis of product, the market is distributed into apparel and fashion, beauty, fresh food, consumer electronics, and others. On the basis of business model, the market is categorized into business-to-consumer (B2C), consumer-to-consumer (C2C), and business-to-business (B2B). On the basis of platform type, the market is divided into social media platforms and e-commerce platforms. On the basis of audience type, the market is segmented into millennials, Gen Z, and others. The regional breakdown includes regions such as North America, Europe, Asia-Pacific, and the Rest of the World (RoW).

Geographical Analysis 

Asia-Pacific currently dominates the live commerce market share and is expected to maintain its dominance throughout the forecast period. This is due to rising involvement on social site that pushes individuals to spend more time on these platforms. The brands efficiently leverage the channels to host live shopping events, permitting them to showcase products directly to their audience. 

According to the latest report of the India Brand Equity Foundation, social commerce significantly transformed traditional retail and e-commerce in India in 2023, with projections indicating a growth rate of 31% CAGR, reaching USD 37 billion by 2025. This emphasizes the potential of social commerce to reshape consumer engagement and drive substantial growth in live streaming field in the region. 

Moreover, rising investment in digital substratum bolsters the expansion of live commerce sector in this region by improving kinship and increasing internet speeds that enable seamless live streaming, real-time seller-consumer interaction, and secure online transactions. 

As per the latest International Trade Administration report, manufacturing companies of Japan spent USD 890 million on digital infrastructure and is anticipated to grow to USD 4.1 billion by 2030. This major investment in digital infrastructure feature the region's commitment to advance livestream commerce and enhance the overall online shopping experience. 

On the other side, North America shows steady increase in the livestream commerce market due to rising proprietorship of smartphones that allows buyer to view products through engaging in live streams on social platforms, enriching cooperative shopping experience. As per 2024 report of Pew Research Center smartphone possession in the U.S. escalated from 35% in 2011 to 90% in 2023. The rise in smartphone ownership highlights the crucial role in tailoring the industry. 

Also, the rising 5G connection in this region fuels live commerce due to its ability to provide faster internet speeds and reduced latency that allows consumers to take part in live shopping events effortlessly, enabling real-time interactions with brands and influencers. 

As per the report of 5G Americas published in 2024, North America takes charge in 5G adoption, accounting for 32% of all wireless cellular connections. This strong 5G infrastructure enhances the live streaming experience, spurring greater consumer engagement and bond. 

Competitive Landscape

Various market players operating in the live commerce industry are Emplifi Inc., Alibaba Group, Vtex, Lengow, LiveSwitch Inc., Bambuser AB, CommentSold, Whisbi, TalkShopLive, AnyMind Group, Visionet Systems, Channelize.io., LiSA Retail Innovation GmbH, Xamble Group Limited, Stickler, and others. These companies continue to adopt various strategies including product launches and partnerships to maintain their dominance in the sector.

For instance, in September 2024, AnyMind Group created AnyLive, a generative AI-powered live commerce platform designed to enhance businesses engagement with customers. This platform leverages AI-generated virtual streamers that functions in multiple languages, allowing seamless livestream commerce knowledge. 

Moreover, in August 2024, TalkShopLive partnered with NBCUniversal to generate shoppable video experience across several network and digital properties. This relationship focuses on creating shoppable livestreams where viewers engage with content while concurrently purchasing products. 

Key Benefits

• The report provides quantitative analysis and estimations of the live commerce market from 2025 to 2030, which assists in identifying the prevailing industry opportunities.

• The study comprises a deep-dive analysis of the current and future live commerce market trends to depict prevalent investment pockets in the sector.

• Information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report. 

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders

Live commerce Market Key Segments

By Type 

• Live Streams

• Pre-Recorded Events 

• Personalized Shopping

• Shoppable Videos

By Product 

• Apparel and Fashion 

• Beauty 

• Fresh Food 

• Consumer Electronics

• Others

By Business Model 

• Business-to-Consumer (B2C)

• Consumer-to-Consumer (C2C)

• Business-to-Business (B2B

By Platform Type 

• Social Media Platforms 

• E-Commerce Platforms

By Audience Type 

• Millennials

• Gen Z

• Others

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France    

  • Italy

  • Spain

  • Denmark

  • Netherlands

  • Finland

  • Sweden

  • Norway

  • Russia

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

Key Players

• Emplifi Inc. 

• Alibaba Group  

• Vtex 

• Lengow  

• LiveSwitch Inc. 

• Bambuser AB 

• CommentSold 

• Whisbi  

• TalkShopLive 

• AnyMind Group

• Visionet Systems

• Channelize.io.

• LiSA Retail Innovation GmbH

• Xamble Group Limited

• Stickler

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size in 2024	USD 1.20 Billion
Revenue Forecast in 2030	USD 3.93 Billion
Growth Rate	CAGR of 21.9% from 2025 to 2030
Analysis Period	2024–2030
Base Year Considered	2024
Forecast Period	2025–2030
Market Size Estimation	Billion (USD)
Growth Factors	The growth of e-commerce platforms boosts the growth of market. The expansion of mobile internet connectivity propels the growth of the market. The rising smartphone penetration is boosting the market.
Countries Covered	28
Companies Profiled	15
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.