Middle East Buy Now Pay Later (BNPL) Market

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Middle East Buy Now Pay Later (BNPL) Market by Channel (Online and Point of Sale (PoS)), by Application (Retail Goods, Media & Entertainment, Healthcare & Wellness, Automotive, Home Improvement, and Others), by End User (Generation X, Generation Z/Millennials, and Baby Boomers) - Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: ICT & Media | Publish Date: 31-May-2024 | No of Pages: 106 | No. of Tables: 74 | No. of Figures: 39 | Format: PDF | Report Code : N/A

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Middle East Buy Now Pay Later (BNPL) Market Overview

The Middle East Buy Now Pay Later (BNPL) Market size was valued at USD 416.7 million in 2023, and is predicted to reach USD 3120.4 million by 2030, at a CAGR of 28.1% from 2024 to 2030. Buy now pay later (BNPL) is a convenient short-term financing option that allows consumers to defer payment for purchases to a later date. This payment method, structured with an installment plan, involves consumers, financiers, and merchants, enabling customers to shop online and in stores without immediate full payment. BNPL is versatile, covering a wide range of purchases from everyday items including clothing and electronics to larger expenses such as home improvement products.

The popularity of BNPL is on the rise due to its numerous advantages for consumers. It provides a flexible way to buy high-cost items such as smartphones and laptops, pay for educational expenses including tuition fees and stationery, and even cover daily expenses such as canteen bills. Additionally, the introduction of zero-interest payment options by BNPL providers makes this payment solution even more appealing to customers, offering them a convenient and attractive payment alternative.

Increasing Millennials and Gen Z Preferences in Online Shopping Boosts the Market Expansion

The burgeoning Buy Now Pay Later (BNPL) sector experiences a notable surge, largely driven by the predilections of Millennials and Generation Z. These younger demographics demonstrate a marked inclination toward BNPL solutions owing to their inherent appreciation for financial flexibility and aversion to conventional credit card paradigms. Faced with financial constraints such as student debt and soaring living expenses, the appeal of spreading payments over time sans interest accrual holds considerable sway.

Furthermore, their adeptness with technology and habitual online shopping tendencies seamlessly aligns with the integration of BNPL facilities into digital commerce platforms. Through the provision of transparent, interest-free installment schemes, buy now pay later services resonate with the core values of these cohorts, emphasizing prudent expenditure and digital convenience. Consequently, BNPL providers adept at catering to the preferences of Millennials and Gen Z are primed to seize a substantial market share.

Growing Online Shopping Among the Consumers is Driving the Middle East Buy Now Pay Later (BNPL) Market Growth

The burgeoning buy now pay later (BNPL) market trends is being driven by the escalating prevalence of online shopping. As digital commerce progressively dominates consumer preferences, individuals are embracing the convenience of purchasing goods and services online. This surge in online transactions has spurred a growing demand for flexible payment solutions that cater to diverse financial needs.

BNPL services have emerged as a leading contender in meeting this demand, offering consumers the flexibility to postpone payments or distribute expenses across manageable installments. This adaptability resonates with a wide range of shoppers, from those seeking prudent financial management strategies to those desiring immediate access to desired products without upfront payment burdens. The symbiotic relationship between online shopping and buy now pay later services underscores a transformative shift in consumer behavior and payment preferences, heralding continued growth and innovation in the BNPL market.

High Interest Rates and Fees Associated with BNPL services Hinder the Market Growth

In the buy now, pay later (BNPL) market, high fees and interest rates could hinder its growth by discouraging consumer engagement. BNPL transactions typically involve installment payments alongside additional fees or interest charges. If these fees are perceived as overly burdensome, consumers may opt for alternative payment methods or abstain from accumulating further debt. This reluctance to embrace BNPL options may impede market expansion and erode consumer trust.

To address this challenge, BNPL providers must carefully manage their fee structures and interest rates to ensure affordability while preserving competitiveness. Transparent pricing, clear communication of terms, and responsible lending practices are crucial for fostering trust and promoting widespread adoption of buy now pay later services. Regulatory oversight may also be necessary to ensure fair and transparent pricing practices within the BNPL market.

Integration of Artificial Intelligence (AI) Technology Creates Ample Opportunity for the Market Growth

Incorporating Artificial Intelligence (AI) for credit scoring within the buy now pay later (BNPL) market signifies an innovative means of assessing consumer creditworthiness. By incorporating AI-driven algorithms, BNPL providers can analyze a diverse range of data sources, including unconventional indicators such as online shopping habits and social media activity, alongside traditional credit history. This comprehensive analysis enables a more accurate and nuanced understanding of individual financial behaviors, leading to improved credit assessments and tailored financing options.

Additionally, the continuous learning capabilities of AI algorithms ensure that credit scoring models remain adaptive to changing consumer trends over time. Therefore, the integration of AI technology into credit scoring processes within the BNPL market strengthens risk management practices and contributes to a more personalized and streamlined customer experience.

Competitive Landscape

The market players operating in the Middle East buy now pay later industry include Affirm Holdings, Inc., Atome, Block, Inc. (Square), Klarna Bank AB (PULP), Latitude, Openpay, PayPal Holdings, Inc., Sezzle, Scalapay, Zip Co Ltd. (Zip), and others.

Middle East Buy Now Pay Later Market Key Segments

By Channel

  • Online

  • Point of Sale (PoS)

By Application

  • Retail Goods

  • Media & Entertainment

  • Healthcare & Wellness

  • Automotive

  • Home Improvement

  • Others

By End User

  • Generation X

  • Generation Z/Millennials

  • Baby Boomers

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 416.7 Million

Revenue Forecast in 2030

USD 3120.4 Million

Growth Rate

CAGR of 28.1% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Increasing millennials and gen z preferences in online shopping.

  • Increasing online shopping among the consumers is driving the growth of market.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Affirm Holdings, Inc.

  • Atome

  • Block, Inc. (Square)

  • Klarna Bank AB (PULP)

  • Latitude

  • Openpay

  • PayPal Holdings, Inc.

  • Sezzle

  • Scalapay

  • Zip Co Ltd. (Zip)

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Frequently Asked Questions

The key market players operating in the Middle East buy now pay later market are Affirm Holdings, Inc., Atome, Block, Inc. (Square), Klarna Bank AB (PULP), Latitude, Openpay, PayPal Holdings, Inc., Sezzle, Scalapay, Zip Co Ltd. (Zip), and others.

According to the Next Move Strategy Consulting, the size of the Middle East buy now pay later market is estimated to be at USD 3120.4 Million in 2030.

BNPL offers convenience and flexibility, allowing consumers to spread the cost of purchases over time without incurring interest charges. It also provides access to goods and services that may otherwise be unaffordable upfront.

Key challenges are the high interest rates and fees associated with BNPL services.

According to the Next Move Strategy Consulting, the size of the Middle East buy now pay later market is estimated at USD 416.7 Million in 2023.

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