New Zealand Digital Marketplace Market

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New Zealand Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: ICT & Media | Publish Date: 29-Jun-2024 | No of Pages: 135 | No. of Tables: 101 | No. of Figures: 46 | Format: PDF | Report Code : N/A

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New Zealand Digital Marketplace Market Overview

The New Zealand Digital Marketplace Market size was valued at USD 6.29 billion in 2023, and is predicted to reach USD 9.04 billion by 2030, at a CAGR of 5.1% from 2024 to 2030. Digital marketplace market, referred to interchangeably as online marketplaces or digital commerce platforms, serve as virtual hubs where individuals engage in purchasing or selling goods, services, or information. These internet shopping platforms function as intermediaries, facilitating transactions between various parties, including buyers and sellers, within a centralized online environment tailored for effortless product discovery, purchasing, and delivery. Notable examples of digital marketplaces encompass well-established e-commerce platforms such as Amazon, eBay, and Alibaba, as well as service-oriented platforms such as Upwork and Fiverr.

Employing sophisticated technology, these platforms streamline transaction processes, ensuring prompt and secure payment processing while safeguarding the financial data of all involved parties. Additionally, they enrich user experiences by offering features such as customer reviews, ratings, and mechanisms for resolving transaction-related issues. Consequently, virtual marketplaces leverage technology to enhance the overall online shopping experience, making it more convenient and secure for both buyers and sellers. They play an indispensable role in the modern economy by bridging the gap between businesses and consumers across different geographic locations, thereby facilitating seamless and convenient global commerce.

Adoption of Initiatives by Key Players Drives the New Zealand Digital Marketplace Market Growth

The initiatives undertaken by key market players, such as Mighty Ape, one of New Zealand's major online retailers, to offer same-day or overnight delivery of their products, are propelling the digital marketplace market in the country. In November 2023, Mighty Ape established a large distribution center in Christchurch to encourage more South Islanders to engage in online shopping. 

Leveraging the city's airport, Mighty Ape provides same-day or overnight delivery for a wide array of products, aiming to revolutionize the online shopping experience for customers in the region. This commitment to rapid delivery aligns with evolving consumer expectations and contributes to the growing popularity of the New Zealand digital marketplace market.

 

Expansion of E-Commerce Platforms Accelerates the Market Growth

The expansion of Australian luggage brand "July" into New Zealand by launching an online store significantly drives the digital marketplace market in the country. The brand's objective is to enhance the luggage market by offering better-designed products at competitive prices. This expansion into New Zealand represents a significant milestone in its growth strategy, providing Kiwi customers with a new option for high-quality luggage and accessories.

Cybersecurity Threats and Consumer Trust Issues Impede Market Expansion

Obstacles stemming from cybersecurity threats and consumer trust issues hinder the New Zealand digital marketplace market expansion. When consumers perceive online platforms as vulnerable to cyberattacks, they hesitate to share personal information or conduct transactions due to concerns about privacy breaches or financial harm.

This loss of trust lead to decreased usage of digital marketplaces and reluctance to engage in online shopping, thereby impeding market growth in the region. Additionally, occurrences of data breaches or fraudulent activities tarnish the reputation of virtual marketplaces, dissuading both consumers and businesses from active participation in the digital marketplace environment.

 

Integration of Augmented Reality (AR) and Virtual Reality (VR) Technologies in Online Marketplaces Presented Lucrative Opportunity for Market Expansion

The integration of Augmented Reality (AR) and Virtual Reality (VR) technologies presents an opportunity for online marketplaces to enhance user experiences. By incorporating AR and VR, online marketplace provide users with immersive and interactive shopping experiences.

These technologies allow consumers to visualize products in real-world settings, virtually try them before making a purchase, and explore dynamic virtual environments. Such immersive experiences not only enhance customer engagement and foster brand loyalty but also drive sales.

Moreover, AR and VR empower businesses to effectively showcase their products by offering detailed information and personalized recommendations to users. Thus, the integration of AR and VR technologies are capable of the potential to transform the future of digital marketplaces by delivering innovative and compelling shopping experiences.

 

Competitive Landscape

The key market players operating in the New Zealand digital marketplace industry include Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd. and others.

New Zealand Digital Marketplace Market Key Segments

By Platform

  • Desktop

  • Mobile

  • Tablets

By Model Type

  • Business to Business (B2B)

  • Business to Consumer (B2C)

  • Consumer to Consumer (C2C)

By End-User

  • Commercial

  • Personal

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 6.29 Billion

Revenue Forecast in 2030

USD 9.04 Billion

Growth Rate

CAGR of 5.1% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Billion (USD)

Growth Factors

  • Adoption of initiatives by key players boosts the market growth.

  • Expansion of e-commerce platforms drives the growth of industry.

Companies Profiled

15

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Amazon.com, Inc.

  • Walmart Inc.

  • eBay Inc.

  • Alibaba Group Holding Limited

  • Rakuten Group, Inc.

  • Sea Limited

  • MercadoLibre, Inc.

  • JD.com, Inc.

  • Etsy, Inc.

  • Allegro.eu

  • Kogan.com

  • SEEK

  • Carsales

  • REA Group Ltd.

  • Airtasker Ltd.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key players operating in the New Zealand digital marketplace market are Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd., Freelancer Ltd., and Hipages Group.

According to the Next Move Strategy Consulting, the size of the New Zealand online marketplace market was estimated at USD 6.29 billion in 2023.

The integration of Augmented Reality (AR) and Virtual Reality (VR) technologies is expected to create ample opportunities for the New Zealand digital marketplace market.

Cybersecurity and customer trust issues related to digital commerce platforms acts as restraining factors to the growth of New Zealand digital marketplace market.

According to Next Move Strategy Consulting, the size of the New Zealand digital marketplace market is estimated to be at USD 9.04 billion in 2030.

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