Norway Electric Shaver Market

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Norway Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 10-Apr-2025 | No of Pages: 132 | No. of Tables: 98 | No. of Figures: 63 | Format: PDF | Report Code : RC2533

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Norway Electric Shaver Market Overview

Norway Electric Shaver Market size was valued at USD 499.9 million in 2024, and is predicted to reach USD 886.1 million by 2030, at a CAGR of 9.4% from 2025 to 2030. In terms of volume the market size was 3242.2 thousand units in 2024 and is projected to reach 6434.8 thousand units in 2030, with a CAGR of 11.4% from 2025 to 2030.

The various factors such as rising e-commerce sector and growing urbanization are key factors driving the market's growth. Nevertheless, availability of alternatives hinders the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is expected to drive market demand as environmentally friendly consumers more and more opt for green products. 

Rising E-Commerce Sector Drives the Growth of the Market

The rapid growth of e-commerce increases the Norway electric shaver market demand by ensuring consumers easy access to a diverse range of products. Online shopping websites enable buyers to compare, examine features and read reviews of different products facilitating easy selection and purchase of desired electric shavers. 

European E-Commerce sector reports that 91% of Norwegians aged 16-74 years purchased products online in 2023. This online revolution enables brands to reach more and access bigger markets, thus favoring the development of electric shaver market.

 

Growing Urbanization Fuels the Growth of the Market

The increasing urbanization in Norway fuels a boost in demand for electric shavers as consumers continue to look for grooming options that fit their fast-paced lives. With ease of use and saving time, electric shavers turned out to be a necessary tool for those coping with tight schedules. 

The UN Population Division states that Norway is expected to witness 1.20% growth in Norway’s urban population from 2025 to 2030 that further boost the demand for convenient grooming options. Thus, manufacturers are reacting to the increasing population by adding advanced features like rechargeable batteries, intelligent technology, and more extended power to improve the user experience, driving the Norway electric shaver market expansion.  

 

Availability of Alternatives Restraints Norway Electric Shaver Market Growth

The presence of substitutes like Traditional razors and cartridge razors slows down the growth of the market since the manual ones are cheaper and readily available. Because they are cheaper and highly available, price-sensitive consumers look for manual razors instead of electric ones, hindering the demand for electric shavers. Such a desire for less expensive and simpler options, especially in price-sensitive markets, marks down the market growth.

Incorporation of Sustainable Materials Creates Growth Opportunity for the Market

The use of sustainable materials in electric shavers is anticipated to drive Norway electric shaver market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. 

For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty. 

 

Competitive Landscape  

The several key market players operating in Norway electric shaver industry includes Andis Company, Procter & Gamble (Braun), Panasonic Corporation, Koninklijke Philips N.V., Babyliss Pro, Spectrum Brands Inc. (Remington), Grundig, Manscapped, Gillete (P&G), TPOB, and others.

Norway Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

By End-User

  • Men 

  • Women

Key Players

  • Andis Company

  • Procter & Gamble (Braun)

  • Panasonic Corporation

  • Koninklijke Philips N.V.

  • Babyliss Pro

  • Spectrum Brands Inc. (Remington)

  • Grundig

  • Manscapped

  • Gillete (P&G)

  • TPOB

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 499.9 Million

Revenue Forecast in 2030

USD 886.1 Million

Growth Rate

CAGR of 9.4% from 2025 to 2030

Market Volume in 2024

3242.2 thousand Units

Volume Forecast in 2030

6434.8 thousand Units

Growth Rate (Volume)

CAGR of 11.4% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2024

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising e-commerce sector drives the growth of the market.

  • Expanding urbanization fuels the market growth.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

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Frequently Asked Questions

The key market players operating in Norway electric shaver industry are Andis Company, Procter & Gamble (Braun), Panasonic Corporation, Koninklijke Philips N.V., Babyliss Pro, Spectrum Brands Inc. (Remington), Grundig, Manscapped, Gillete (P&G), TPOB, and others.

According to the Next Move Strategy Consulting, the size of Norway electric shaver industry is estimated to reach USD 886.1 million by 2030.

The adoption of sustainable materials creates future opportunity of Norway electric shaver market.

The rising e-commerce sector and expansion in urban population drives the growth of Norway electric shaver market.

The availability of alternatives restraints the growth of Norway electric shaver industry.

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