Set Top Box (STB) Market

Market Definition:

Global Set Top Box (STB) Market size was valued at USD 22.0 billion in 2021 and is predicted to reach USD 39.5 billion by 2030 with a CAGR of 6.5% from 2022-2030.

A set-top box (STB), is a hardware device that receives, decodes and displays signals from digital television (DTV) broadcasts on a television. STB includes RAM, MPEG decoder chip, an operating system and sometimes a web browser, that helps the user to access files, programs, interfaces and services. It not only facilitates analog television sets to receive digital broadcasts but also used for receiving signals in cable, satellite, and over-the-air (OTA) television systems. In addition, it can perform several functions such as video conferencing, home networking, video-on-demand and internet protocol (IP) telephony.

Market Dynamics and Trends       

Demand for the set top box in developed countries has been increasing owing to the popularity of OTT platforms such as Netflix, Prime Video, Big Flix, Hulu, Disney+, and others. In addition, gaming platforms such as Sony, Nintendo, Tencent, and others have further propelled the growth of set top box market.

For instance, in September 2021, Technicolor had launched next-generation android TV set-top boxes to provide access to premium services offered by broadcasters and over-the-top providers such as Netflix, Amazon, and others in Italy. As technologies such as 8K and 5G are evolving, many android-based set-top box manufacturers are coming up with new advancement in the android set top boxes. Apple is currently working on combining the Apple TV set-top box with home pod speaker, which has a camera connected to the TV and other different smart home solutions for video conferencing.

However, network issues in isolated places and during harsh weather conditions are factors that limit the set top box market growth to certain extent. On the other hand, growing number of internet users globally is expected to boost the sales of smart TVs as well as other smart devices such as smart projectors and smart monitors among others, which in turn is expected to create lucrative growth opportunities for the set-top box market players in future.

Market Segmentations and Scope of the Study:

Global Set Top Box (STB) market share is analysed on the basis of type, resolution, application, technology, service type, sales channel, and geography. On the basis of type, the market is segmented into cable, satellite, over-the-top content (OTT), digital terrestrial television (DTT), internet protocol (IP), and others. On the basis of resolution, the market is segmented into standard definition (SD), high definition (HD), 4K, and others. On the basis of application, the market covers residential and commercial. On the basis of sales channel, the market is classified into online and offline. Based on technology, the market is segmented into DVB-C, DVB-S, DVB-T, Hybrid, MPEG-2, MPEG-4, Android, and USB storage. On the basis of service type, the market is bifurcated into pay tv and free-to-air. The geographical breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

Asia-Pacific region holds the lion share of global set-top box market and is expected to continue dominating the market during the forecast period. This is attributable to factors such as increase in TV shipments, digitalization policies adopted by the governments, and telecommunication companies seeking to increase returns on investments in IPTV services in this region.

North America region, on the other hand, is estimated to exhibit steady rise in market size due to increasing demand of hybrid set-top box, growing popularity of 4K TVs, and launch of several UHD channels such as blue planet II, BBC, and Astra Promo. Moreover, market across the U.S. and Canada have been witnessing significant growth in terms of Wi-Fi enabled set-top box such as Accsoon and STC H-700 with wireless technology. These factors are expected to drive the market growth in this region.

Competitive Landscape

The set-top box market comprises of various players such as Arris, Technicolor, Apple, Echostar, Humax, Sagemcom, Samsung, Roku, Skyworth Digital, and Huawei. These manufacturers are actively indulging in research and development initiatives, product & technology innovations, and industrial collaborations to enhance their product and increase their growth as well as geographical reach.

For instance, in October 2021, Huawei had developed the world’s first dolby vision enabled set top box for IPTV integrated with HDR technology to improve the contrast, brightness, and palette of rich colours. Also, in September 2021, Roku had launched Roku streaming stick 4K and streaming stick 4K+ with advanced features such as voice recognition, 2x faster speed, and HDR10+ that would give tough competitions to the other companies.

 

Key Benefits

• The set top box market report provides the quantitative analysis of the current market and estimations through 2022-2030 that assists in identifying the prevailing market opportunities to capitalize on.

• The study comprises a deep dive analysis of the set top box market including the current and future trends for depicting the prevalent investment pockets in the market.

• The information related to key drivers, restraints and opportunities and their impact on the set top box market is provided in the report.

• The competitive analysis of the market players along with their market share in the set top box market.

• The SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of the stakeholders’ roles.

Key Market Segments

By Type

• Cable

• Satellite

• Over-The-Top Content (OTT)

• Digital Terrestrial Television (DTT)

• Internet Protocol (IP)

• Others

By Technology

• DVB-C

• DVB-S

• DVB-T

• Hybrid

• MPEG-2

• MPEG-4

• ANDROID

• USB Storage

By Application

• Residential

• Commercial

By Resolution

• Standard Definition (SD)

• High Definition (HD)

• 4K

• Others

By Service Type

• Pay TV

• Free-to-Air

By Sales Channel

• Online

• Offline

By Geography

• North America

  • U.S

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Rest of Europe

• Asia-Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia

  • Rest of Asia-Pacific

• RoW

  • UAE

  • Saudi Arabia

  • South Africa

  • Brazil

  • Remaining Countries

Key Players

• Arris (Pace)
• Technicolor (Cisco)
• Apple
• Echostar
• Humax
• Sagemcom
• Samsung
• Roku
• Skyworth Digital
• Huawei

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Analysis Period	2021–2030
Base Year Considered	2021
Forecast Period	2022–2030
Market Size Estimation	Billion (USD)
Market Segmentation	By Type {Cable, Satellite, Over-The-Top Content (OTT), Digital Terrestrial Television (DTT), Internet Protocol (IP), and Others}, by Technology (DVB-C, DVB-S, DVB-T, Hybrid, MPEG-2, MPEG-4, ANDROID, and USB Storage), by Resolution {Standard Definition (SD), High Definition (HD), 4K, and Others}, by Service Type (Pay TV and Free-to-Air), by Sales Channel (Online and Offline), by Application (Residential and Commercial)
Geographical Segmentation	North America (U.S., Canada, Mexico) Europe (UK, Germany, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of Asia-Pacific), Rest of the World (UAE, Saudi Arabia, South Africa, Brazil, Remaining Countries)
Companies Profiled	Arris, Technicolor, Apple, Echostar, Humax, Sagemcom, Samsung, Roku, Skyworth Digital, and Huawei.