Thailand Smart Home Market by Product Type (Smart Lighting, Smart Home Security & Surveillance, Smart Entertainment, and Smart Appliances), by Communication Protocol (Wi-Fi, Zigbee, Z-Wave, Bluetooth, and Thread), by Smart Home Hubs (Standalone Hubs and Built-in Hubs), by Voice Assistants Integration (Amazon Alexa, Google Assistant, Apple Siri, and Others), by Smart Home Compatibility with Smartphones (iOS and Android), by Installation, (DIY Installation and Professional Installation), and by Sales Channel (Online Retailers and Offline Retailers)– Opportunity Analysis and Industry Forecast, 2024–2030
Industry: Retail and Consumer | Publish Date: 06-Nov-2024 | No of Pages: 140 | No. of Tables: 104 | No. of Figures: 69 | Format: PDF | Report Code : RC2285
Thailand Smart Home Market Overview
The Thailand Smart Home Market size was valued at USD 1.32 billion in 2023, and is predicted to reach USD 6.66 billion by 2030, at a CAGR of 26% from 2024 to 2030. A smart home, alternatively termed a connected home, denotes a dwelling furnished with sophisticated technology and automated systems facilitating the supervision and regulation of diverse household appliances, devices, and security apparatus via a centralized network. These intelligent home automation devices can be remotely controlled and frequently respond to voice directives or programmed timetables, augmenting convenience, energy conservation, and residential security. Common features found in connected homes encompass smart thermostats, lighting setups, surveillance cameras, voice-activated assistants, and other interconnected devices engineered to enhance the overall quality of life.
Technological Advancements by Regional Players Boost the Market Growth
The smart home market in Thailand benefits from the technological advancements made by regional players. These companies continuously innovate to develop cutting-edge connected home devices and systems tailored to local preferences and needs. For instance, in September 2022, SCG Group launched "mind," a Thai Smart Home Solutions, offering compatibility with devices from all brands, a strong focus on data security, and comprehensive 24/7 pre-and post-sales services.
It caters to various lifestyles and targets B2B and B2C markets. SCG aims to partner with property developers and construction companies to provide complete connected home packages to homeowners. This technological progress offers consumers a wide range of high-quality options and fosters healthy competition, driving the Thailand smart home market growth and consumer adoption of connected home technologies.
Smart City Projects Accelerating the Smart Home Market
The proliferation of smart city projects across the region significantly accelerates the Thailand smart home market demand. These initiatives focus on integrating advanced technologies into urban development promoting connected home solutions to enhance urban living.
For instance, in March 2023, Thailand's Digital Economy Promotion Agency (DEPA) announced several key initiatives to advance smart city development. Firstly, the smart city promotion zone incubation project aims to expedite smart city planning in more developed areas.
Secondly, the livable smart city development project focuses on provinces with smart city designations, promoting urban development and modernization. These projects involve data preparation, creating city data platforms, and ensuring data security.
Lastly, the government is encouraging student involvement in smart city projects, offering opportunities for youth to contribute to city development as ambassadors and City Captains, and fostering a new generation of smart cities. These initiatives reflect Thailand's commitment to smart city growth.
As smart cities prioritize connectivity and efficiency, there is a natural synergy with connected home technologies that offer convenience, energy efficiency, and security. The growth of smart cities encourages residents to adopt these technologies, contributing to the Thailand smart home market expansion.
Security and Data Privacy Concerns Pose a Significant Obstacle to the Market Growth
The proliferation of connected systems introduces vulnerabilities, particularly in smart devices such as thermostats, cameras, and door locks, making them susceptible to hacking. This vulnerability often arises from weak or easily predictable passwords and insufficient Wi-Fi network security measures.
Exploiting these weaknesses, hackers can gain unauthorized access, potentially compromising residents' privacy and safety by controlling devices or accessing sensitive data. To address these risks, smart homeowners must prioritize robust password management, regularly update device firmware, and fortify their home networks to mitigate the threat of cyber-attacks and safeguard their smart homes from potential breaches.
Integration of Blockchain Technology into Smart Home Devices Presents Lucrative Opportunity for Market Expansion
Renowned for its robust security features and transparency, blockchain technology holds vast potential to enhance the security and privacy of smart home systems. By employing encryption and secure storage, it shields sensitive connected home data, enabling users to regulate access permissions and mitigating the risk of unauthorized entry.
Blockchain technology validates device identities, ensuring that only trusted devices interact within the connected home network, and it simplifies procedures through tamper-proof smart contracts. Furthermore, blockchain technology decentralizes device control, tackles vulnerabilities, and streamlines transparent access control and permissions management.
Through the incorporation of blockchain into smart homes, security and privacy are fortified, fostering a safer and more confidential environment. Consequently, this integration is poised to create significant growth opportunities within the Thailand smart home market.
Competitive Landscape
Several market players operating in the Thailand smart home industry include Honeywell International, Inc., Schneider Electric, ABB Ltd, Amazon, Samsung, LG Electronics, Google Home, Hitachi, Ltd, Xiaomi Inc., Sony Corporation., and others.
Thailand Smart Home Market Key Segments
By Product Type
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Smart Lighting
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Smart Bulbs
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Smart Light Strips
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Smart Switches
-
-
Smart Home Security and Surveillance
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Smart Cameras
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Video Doorbells
-
Smart Locks
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Security System
-
-
Smart Entertainment
-
Smart TVs
-
Smart Speakers
-
Streaming Devices
-
-
Smart Appliances
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Smart Refrigerators
-
Smart Ovens
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Smart Washing Machines
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Smart Dishwashers
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Smart Home HVAC Management
-
Other Smart Appliances
-
By Communication Protocol
-
Wi-Fi
-
Zigbee
-
Z-wave
-
Bluetooth
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Thread
By Smart Home Hubs
-
Standalone Hubs
-
Built-in Hubs
By Voice Assistants Integration
-
Amazon Alexa
-
Google Assistant
-
Apple Siri
-
Others
By Smart Home Compatibility with Smartphones
-
iOS
-
Android
By Installation
-
DIY Installation
-
Professional Installation
By Sales Channel
-
Online Retailers
-
Retailers
REPORT SCOPE AND SEGMENTATION:
|
Parameters |
Details |
|
Market Size in 2023 |
USD 1.32 Billion |
|
Revenue Forecast in 2030 |
USD 6.66 Billion |
|
Growth Rate |
CAGR of 26% from 2024 to 2030 |
|
Analysis Period |
2023–2030 |
|
Base Year Considered |
2023 |
|
Forecast Period |
2024–2030 |
|
Market Size Estimation |
Billion (USD) |
|
Growth Factors |
|
|
Companies Profiled |
10 |
|
Market Share |
Available for 10 companies |
|
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
|
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
KEY PLAYERS
-
Honeywell International, Inc.
-
Schneider Electric
-
ABB Ltd
-
Amazon
-
Samsung
-
LG Electronics
-
Google Home
-
Hitachi, Ltd
-
Xiaomi Inc.
-
Sony Corporation.
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