Two-Wheelers Market

Two-wheelers Market Overview

The global Two-Wheelers Market size was valued at USD 365.32 billion in 2024 and is predicted to reach USD 455.32 billion by 2030 with a CAGR of 3.7% from 2025-2030.

The market for two-wheelers propels with the increasing urbanization across the globe, increasing disposable income and growing e-commerce usage among mankind. However, the excessive price of the raw materials adopted by two-wheeler manufacturing impedes its affordability and accessibility to customers. 

Instead, the implementation of AI in motorbikes to detect collision are likely to provide future scope for market growth. Hero MotoCorp and Ather Energy are among the key market players who are utilizing various business strategies such as partnerships and product launches in an effort to increase their market growth and increase their offerings. Sophisticated safety technologies in two-wheeled automotive are propelled by persistent advancements in technology, now combine smart technologies that advance rider protection, reduce manual effort, and redefine vehicle security standards.

Urbanization Boosting the Demand for Two-Wheelers

With rise in number of people settling in cities, the demand for cost-effective and effective means of transport is growing high. This increases the demand for two-wheelers due to its quick, easy commute, mileage advantage and being an easy mode of transportation in congested areas. 

According to reports published by the World Bank Group's, 2024, a total of close to 56% of global population, approximately 4.4 billion persons, resides within cities currently. This number is going to rise significantly, with nearly 70% of the world's population living in urban areas by 2050. With more congestion in cities, motorbikes become an easy means for daily commute, saving time and increasing mobility. With cities expanding at high growth rates, the demand for these two-wheeled vehicle is going to rise even higher, making them a lifeline mode of transport for millions.

Rising Disposable Income Driving Growth in the Two-Wheelers Industry

As individual disposable incomes are growing, the expenditure in terms of individual mobility solutions, that of two-wheelers are growing gradually as they are less expensive and convenient mode of transport. As per reports published by Organisation for Economic Co-operation and Development reports in 2024, OECD countries' real household per capita income rose by 0.9% in the first quarter of 2024 compared to 0.3% in the fourth quarter of 2023. Increasing purchasing power with such two-wheelers market growth is driving scooter and motorcycle sales, especially in metropolitan regions where two-wheeled motor vehicle prove to be handy and economical vehicle to commute.

E-Commerce Growth Fueling the Two-Wheelers Industry

The sudden growth in e-commerce industry created huge demand for motorbikes, as delivery executives use them for quick and efficient last-mile delivery. With the surge in online shopping, logistics companies and food delivery apps are expanding their two-wheeler fleets to keep up with growing customer demands for fast and on-time deliveries.

According to International Trade Administration publications, 2024, worldwide B2B e-commerce is expected to reach USD 36 trillion by 2026 and B2C e-commerce revenue will grow to USD 5.5 trillion by the year 2027 at a compound annual growth rate of 14.4%. Such increased dependency on two-wheelers for deliveries give rise to adoption of these vehicles, hence making them an integral part of the changing e-commerce landscape.

Rising Raw Material Costs Hindering the Two-Wheelers Industry

Rising prices of raw materials namely steel, aluminium, and lithium for electric two-wheelers are driving the price of production high, making motorbikes and scooters beyond people's purchasing abilities. The rising prices of these raw materials are making the two-wheeled motor vehicles unaffordable for many, that could slow down the industry's growth.

Rising Demand for AI Integrated Two-Wheelers Creates Future Opportunity

The integration of smart technology, such as Artificial Intelligence (AI)-based navigation, vehicle tracking Internet of Things (IoT)-based, and real-time diagnostics, provides a monumental growth opportunity for the two-wheeler sector. Collision alert, predictive maintenance, and phone connectivity are some of the aspects that enhance safety, efficiency, and convenience, and is expected for more consumers towards purchasing two-wheelers, and thereby assist in demand hike.

For instance, in February 2025, BYTES, are developing artificial intelligence-based safety tech for two-wheeled motor vehicles. The company is creating an Advanced Driver Assistance System (ADAS) using computer vision and artificial intelligence that detects potential danger and warns motorcyclists in real-time. The system avoids accidents by detecting dangerous situations before it happens.

Market Segmentations and Scope of the Study

The two-wheelers market report is segmented on the basis of vehicle type, engine capacity, fuel type, technology, end-users and region. On the basis of vehicle type, the market is segmented into motorcycles, scooters, bicycles, and mopeds. Further the motorcycle is segmented into light, medium and heavy.  On the basis of engine capacity, the market is classified into up to 100cc, 101cc – 150cc, 151cc – 250cc, 251cc – 500cc, and above 500cc. Based on fuel type, the market is segmented into petrol, electric and hybrid. Based on technology, the market is segmented into conventional and connected & smart two-wheeler.

Further based on connected & smart two-wheeler the market is bifurcated into GPS (Global Positioning System), Bluetooth, IoT (Internet of Things) and others. Further on basis of end-users, the market is divided into personal use, commercial use and sports & adventure. Regional breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

Asia Pacific region dominates the two-wheelers market share and is expected to maintain this position during the forecast period. The booming growth of e-commerce industry in the region led to growing demand for two-wheelers since delivery executives use them to carry out swift and efficient order fulfilment.

According to reports released by IBEF, 2025, India's e-commerce industry attained USD 14 billion in GMV (Gross Merchandise Value) in the 2024 festive season, an increase of 12% from the same period last year. Also, the e-retail market is anticipated to reach more than USD 160 billion by 2028, boosted by increasing online expenditure. Increasing two-wheelers market demand is going to further drive the utilization of motor bikes in the delivery and logistics sector.

Additionally, the increasing need for green mobility and government encouragement towards electric mobility are strongly propelling the two-wheelers industry in the region. With individuals becoming more concerned about air pollution and fuel prices, they are switching very quickly to electric scooters and motorcycles. As per reports published by Guide to Chinese Climate Policy, 2023, more than 325 million electric motor bikes occupied the roads in 2023 alone, with approximately 47 million new ones sold annually in China Republic. The surge represents China's push for sustainable urban transport.

On the other hand, the North American region is anticipated to experience steady growth in the two-wheelers market during the forecast period. With more disposable income, within this region, there are more people opting for two wheeled motors vehicles as an easy and cost-effective transportation option. Based on reports published by the Organization for Economic Co-operation and Development, 2024, Canadian per capita real household income rose 0.6% in a reversal of a 0.5% drop in Q4 2023. With this economic improvement, it is enabling consumers to spend on scooters and motorbikes, pushing the market higher.

Additionally, increased population mobility of this region to urban areas is fueling demand for two-wheelers because they are an economical and convenient means of transport over congested city streets. As per reports published by the Center for Sustainable Systems, 2024, 83% of Americans now live in urban cities, that was 64% in 1950, and are expected to be 89% by 2050. With the increasing rate of urbanization, people are now more likely to ride motorcycles and scooters as they are cheap, efficient in fuel, and easy mode of communication through traffic.

Competitive Landscape

Various key players operating in the two-wheelers industry are TVS Motor Company, Bajaj Auto, Hero MotoCorp Ltd., Honda Motorcycle & Scooter India Pvt. Ltd., Yamaha Motor Co., Ltd., Ather Energy Limited, Suzuki Motor Corporation, Kawasaki Motors Corp, Okinawa Autotech International Private Limited, Ola Electric Mobility Ltd., Royal Enfield Motors Limited, Triumph Motorcycles, Yulu Bikes Pvt. Ltd., Gogoro Private Limited, Yadea Group Holdings Ltd. and others. These companies are adopting various strategies such as product launch and partnership to remain dominant in the market.

For example, in Nov 2024, Hero MotoCorp launched four new offerings at EICMA 2024, Xpulse 210, Xtreme 250R, Karizma XMR 250, and electric scooter Vida Z. The new launches indicate Hero's interest in further growing its premium motorcycle space and entering the electric vehicle arena.

Apart from that, in August 2024, Ather Energy entered into a partnership agreement with Amara Raja to create high-performance lithium-ion batteries for its electric scooters such as the Rizta and 450 series. This partnership will provide improved battery performance, energy efficiency, and address the increasing EV market with quality and reliable battery solutions.

Key Benefits

• The report provides quantitative analysis and estimations of the two-wheelers market from 2025 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep-dive analysis of the current and future two-wheelers market trends to depict prevalent investment pockets in the industry.

• Information related to key drivers, restraints, and opportunities and their impact on the two-wheelers market is provided in the report.

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

Two-Wheelers Market Key Segments

By Vehicle Type

• Motorcycles

  • Light

  • Medium

  • Heavy

• Scooters

• Bicycles

• Mopeds

By Engine Capacity

• Up to 100cc

• 101cc – 150cc

• 151cc – 250cc

• 251cc – 500cc

• Above 500cc

By Fuel Type

• Petrol

• Electric

• Hybrid

By Technology

• Conventional

• Connected & Smart Two-Wheelers

  • GPS

  • Bluetooth

  • IoT

  • Others

By End-User

• Personal Use

• Commercial Use

• Sports & Adventure

By Region

• North America

  • The U.S

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France

  • Italy

  • Spain

  • Denmark

  • Netherlands

  • Finland

  • Sweden

  • Norway

  • Russia

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

Key Players

• TVS Motor Company

• Bajaj Auto

• Hero MotoCorp Ltd.

• Honda Motorcycle & Scooter India Pvt. Ltd.

• Yamaha Motor Co., Ltd.

• Ather Energy Limited

• Suzuki Motor Corporation

• Kawasaki Motors Corp

• Okinawa Autotech International Private Limited

• Ola Electric Mobility Ltd.

• Royal Enfield Motors Limited.

• Triumph Motorcycles

• Yulu Bikes Pvt. Ltd

• Gogoro Private Limited

• Yadea Group Holdings Ltd.

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size in 2024	USD 365.32 billion
Revenue Forecast in 2030	USD 455.32 billion
Growth Rate	CAGR of 3.7% from 2025 to 2030
Analysis Period	2024–2030
Base Year Considered	2024
Forecast Period	2025–2030
Market Size Estimation	Billion (USD)
Growth Factors	Growing urbanization globally propels demand for two-wheelers industry. Rise in disposable income among mankind fuels the market growth. Rise in e-commerce business boost market growth for two-wheelers.
Countries Covered	28
Companies Profiled	15
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent to up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.