UK Eye Tracking Market

Plastic Optic Fiber Market Report Thumbnail

UK Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Semiconductor & Electronics | Publish Date: 17-Jul-2024 | No of Pages: 143 | No. of Tables: 108 | No. of Figures: 53 | Format: PDF | Report Code : N/A

  • Facebook
  • Linkedin
  • Whatsapp

UK Eye Tracking Market Overview

The UK Eye Tracking Market size was valued at USD 43.3 million in 2023, and is predicted to reach USD 276.7 million by 2030, at a CAGR of 29.1% from 2024 to 2030. The eye tracking market is a comprehensive ecosystem of products, services, and technologies designed to measure and analyze eye movements, gaze direction, and fixation points. This market includes specialized hardware such as cameras, sensors, and light sources, as well as software solutions for data processing and analysis.

Eye tracking also known as eye monitoring systems are applied across various industries such as psychology, market research, user experience testing, and human-computer interaction to provide insights into consumer behavior, visual perception, and interface usability.

In the contemporary landscape of user experience and human-computer interaction, eye tracking emerges as an indispensable tool, offering invaluable insights into user engagement and interface usability. 

Increased Adoption of Technology in Various Sectors Drives the UK Eye Tracking Market Growth

The adoption of eye monitoring system is increasing as businesses in retail, automotive, and advertising sectors leverage it to gain deeper insights into consumer behavior and preferences.

This technology helps companies understand where and how consumers focus their attention, aiding in market analysis and enabling informed decisions to enhance products and marketing strategies. For instance, in October 2023, Tobii, a leader in eye tracking hardware and software, launched a new product called UX Explore.

This innovation allows researchers to conduct comprehensive eye tracking and attention measurement studies via mobile phones, potentially advancing eye tracking research and its applications across various industries, particularly in understanding user experiences and behavior.

Growing Demand for Eye Tracking Technology in Smart Wearables Boosts Market Growth

The increasing demand for eye tracking technology in smart wearables is significantly driving the eye tracking market growth in the country. Eye-tracking technology enhances user experiences by enabling precise control, seamless interaction, and more immersive experiences in these devices.

This capability is particularly important in applications such as gaming, virtual training, and interactive media, where accurate and responsive user input is critical. The growing popularity of smart wearables for both personal and professional use underscores the expanding market for eye-tracking solutions, as manufacturers integrate these technologies to meet consumer expectations and improve device functionality. This trend is anticipated to continue, further accelerating the adoption and development of eye-tracking technology within the smart wearables sector.

Proliferation of Alternative Technologies Hinders the UK Eye Tracking Market Expansion

The UK eye tracking market expansion is significantly restrained by the proliferation of alternative technologies such as gesture recognition, unimodal methods, and multimodal activity recognition. The availability and adoption of these alternatives limit the market's growth potential by providing competitive solutions that meet diverse user needs and preferences.

Integration of AR and VR in Eye Tracking Technology Create Future Market Prospects

The swift integration of eye monitoring systems across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the UK eye tracking market growth.

This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens.

The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

Competitive Landscape  

The key market players operating in the UK eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

UK Eye Tracking Market Key Segments

By Type

  • Head Mounted Eye Tracker 

  • Remote Eye Tracker

By Component

  • Hardware

  • Software

By Application

  • Assistive Communication

  •  Academic Research

  • Consumer Behavior Research

  •  Usability Testing 

  • Other Applications

By End-User Industry

  • Retail

  • Automotive

  •  Healthcare

  • Government 

  • Others

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 43.3 Million

Revenue Forecast in 2030

USD 276.7 Million

Growth Rate

CAGR of 29.1% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Increased Adoption of Eye Tracking Technology in Business Drives the UK Eye Tracking Market Growth.
  • Growing Demand for Eye-Tracking Technology in Smart Wearables Boosts the UK eye tracking market Growth

Companies Profiled

15

Market Share

Available for 10 companies

Customization Scope

  • Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Tobii AB

  • Smart Eye AB

  • Lattice Semiconductor Corp

  • Ogilvy

  • Seeing Machines Limited

  • AVSimulation

  • Lumen

  • Eyetech Digital Systems, Inc.

  • EyeTracking

  • Gazepoint

  • Eyegaze

  • Eyeware Tech

  • SR Research Ltd.

  • Pupil Labs 

  • Irisbond Crowdbonding, S.L.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the UK Eye Tracking market includes Tobii, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

According to the Next Move Strategy Consulting, the size of the UK Eye Tracking market is predicted to reach USD 276.7 million by 2030, at a CAGR of 29.1% from 2024 to 2030.

The market face challenges from the proliferation of alternative technologies including gesture recognition, unimodal methods, and multimodal activity recognition. These technologies offer competitive solutions that extend beyond traditional eye tracking capabilities, potentially limiting market growth.

Eye tracking technology is used across various industries, including retail, automotive, healthcare, government, consumer behavior research, usability testing, assistive communication, and academic research.

The increasing demand for eye tracking technology in smart wearables, such as augmented reality glasses and virtual reality headsets, is significantly driving market growth by enhancing user experiences with precise control and interaction.

Download Free Sample

Please Enter Full Name

Please Enter Valid Email ID

Please enter Country Code and Phone No

Please enter message

popular
$2,575
$1,575
$3,875
$2,975

This website uses cookies to ensure you get the best experience on our website. Learn more