Under-Display Cameras Market

Market Definition

The Under-Display Cameras Market size was valued at in USD XXX billion in 2023 and is predicted to reach USD XXX billion by 2030 with a CAGR of XX% from 2024-2030.

An under-display camera, also known as an in-display camera or under-screen camera, is a camera that is embedded within the display of a device such as a smartphone or tablet. This allows for a full-screen display without the need for a notch or hole-punch camera cutout.

An under-display camera is typically positioned underneath the screen and uses a specific area of the display as a "transparent window" to allow light to reach the camera sensor. This technology is still being developed and is not yet widely available in the market. The main advantage of an under-display camera is that it allows for an uninterrupted full-screen display, giving a more immersive viewing experience.

Market Dynamics and Trends

The demand for the under-display cameras market is increasing due to the rising consumer demand for devices with larger, higher-resolution displays, and their preference for a seamless and uninterrupted screen experience. 

Moreover, the growing use of under-display cameras in medical equipment such as endoscopes, which provides a clear and unobstructed view of the patient's internal organs, boosts the growth of the market. These cameras are being used in various applications such as telemedicine, remote patient monitoring, and telehealth.

Furthermore, the increasing demand for drones is further accelerating the growth of the under-display camera market. Under-display cameras are used in drones for navigation and obstacle avoidance, as well as for capturing aerial footage and images. As the demand for drones continues to grow, it is expected to drive the market for under-display cameras as well.  

However, producing under-display camera technology is a complex and costly process, which makes it expensive for manufacturers to adopt this technology, and for consumers to buy devices with under-display camera, thus these factors are restraining the growth of the market.

On the other hand, with the development of flexible and foldable displays, under-display cameras could be integrated seamlessly into smart devices such as mobile phones and smart tabs, providing new features and design possibilities, which is expected to create ample growth opportunities for the market in the future. 

Market Segmentation and Scope of Study

The global under-display cameras market is segmented on the basis of component, technology, application, industry vertical, and geography. Based on component, the market is classified into hardware, software, and services. Based on the technology, the market is segmented into OLED, LCD, and Others. On the basis of application, the market is categorized into smartphones, tablets, laptops and others. On the basis of industry vertical, the market is divided into consumer electronics, automotive, healthcare, and others. Geographical breakdown and analysis of each of the aforesaid classifications include regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

Asia Pacific dominates the global under-display cameras market and is potently expected to remain dominant in the market throughout the forecast period. This is attributed to the increasing demand for smartphones, with China and India being the largest markets in the world.

In 2022, nearly 72 % of the Chinese population owned smartphones. It is also projected that by 2027, around 83% of people in China will be using smartphones. The total number of smartphone users in 2022 surpassed one billion.

Moreover, the rising investment in medical equipment and technologies in countries including China and Japan is further fuelling the growth of the under-display cameras market. According to Japan’s Ministry of Health, Labour and Welfare (“MHLW”) data show that the Japanese market for medical devices totalled USD 38 billion in 2020. The significant investments underscore the potential for further expansion of the market in this sector.

On the other hand, North America shows substantial growth in the global under-display camera market owing to government initiatives to promote technological innovation and development in the region. Also, the presence of key market players in the region that are adopting various strategies is boosting the market growth. These companies play a crucial role in driving advancements, innovation, and market expansion within the under-display camera industry in the North American region.

Additionally, the rising innovative efforts in under display camera led by regional giants such as Google and Apple are further boosting the market growth. For instance, in August 2023, Google filed a patent for an under-display camera technology for its Pixel smartphones, aiming to improve the design by minimizing the number of holes in the display. This innovation reflects the ongoing efforts to enhance the aesthetics and functionality of under-display cameras in the smartphone market.

Competitive Landscape 

Various market players operating in the under-display cameras market include Samsung Electronics Co. Ltd., Xiaomi Corporation, Motorola Mobility LLC, Vivo Communication Technology Co. Ltd., ZTE Corporation, Huawei Technologies Co. Ltd., Visionox Technology Inc., Tianma Microelectronics Co. Ltd., Truly International Holdings Ltd., and AU Optronics Corp. These market players are adopting various strategies such as product launches to maintain their dominance in the global under-display cameras market.

For instance, in May 2022, ZTE launched Axon 40 Ultra, the third generation of a smartphone that features an under-display camera. The company adopted an under-display camera design, rather than traditional options like notch display or hole-punch display, to create an all-screen design.

Also, in January 2022, Motorola launched the Motorola Edge X30 Special Edition with Under-display front camera. Under-display cameras are becoming a popular alternative to traditional front-facing cameras as they allow for a more seamless design, by eliminating the need for a front-facing camera hole or notch.

Key Benefits

• The report provides quantitative analysis and estimations of the under-display cameras market from 2024 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep dive analysis of the under-display cameras market including the current and future trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the under-display cameras market is provided in the report. 

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

Key Market Segments

By Component   

• Hardware

• Software

• Services

By Technology 

• OLED

• LCD

• Others

By Application

• Smartphones

• Tablets

• Laptops

• Others

By Industry Vertical

• Consumer Electronics

• Automotive

• Healthcare

• Others

By Geography

• North America

  • U.S

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France    

  • Italy

  • Spain

  • Denmark

  • Netherlands

  • Finland

  • Sweden

  • Norway

  • Russia

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• Rest of the World (RoW)

  • Latin America

  • Middle East

  • Africa

REPORT SCOPE AND SEGMENTATION:

KEY PLAYERS

• Samsung Electronics Co. Ltd.

• Xiaomi Corporation

• Motorola Mobility LLC 

• Vivo Communication Technology Co. Ltd.

• ZTE Corporation

• Huawei Technologies Co. Ltd.

• Visionox Technology Inc.

• Tianma Microelectronics Co. Ltd.

• Truly International Holdings Ltd.

• AU Optronics Corp