Wellness Apps Market

Wellness apps market Overview

The global Wellness Apps Market size was valued at USD 7.39 billion in 2024 and is predicted to reach USD 22.81 billion by 2030 with a CAGR of 20.9% from 2025-2030.

The market is driven by various factors such as product launches by key companies along with boosting global wellness economy and rise in chronic diseases. The market is however hindered by privacy and security concerns but on the other hand, the integration of augmented reality in the health app shows promising future.

Additionally, few companies such as AXA – Global Healthcare along with Grokker Inc. and MyFitnessPal, Inc. are embracing various business approaches such as product launches and collaboration to maintain their dominance in the market.

Product Launches by Key Companies Promotes the Market Growth

The market is driven by the presence of key companies such as such as Medifit along with Headspace, Inc and Wellable LLC who are embracing various strategies such as product launch to maintain their dominance globally. For instance, in October 2024, Medifit launched MIMBOSO - a wellness app integrating physical, mental, and emotional well-being into a single experience. The product launch reflects the continuous research and development by the company in the domain that promotes growth.

Boosting Global Wellness Economy Drives the Market Growth

Boosting global wellness economy drives the market growth by promoting the usage of wellness apps encompassing various aspects of well-being such as physical activity, nutrition, mental health and sleep to achieve and maintain health goals. According to the Global Wellness Institute, the global wellness economy summed USD 6.3 trillion in the year 2023. The boosting wellness industry enhances customer engagement in app that promotes growth in the market.

Rise in Chronic Diseases Bolster the Market Growth

The wellness app industry is also driven by the rise in chronic disease such as diabetes that promotes developers to simplify diabetes management by offering real-time glucose tracking and personalised meal plans empowering patients to take control of their health. For instance, in March 2023, PureHealth Research LLC relaunched Pura with diabetes care module enabling healthcare providers to access patient data with greater visibility for better diabetes management. The development reflects the flexibility of the health app in the healthcare industry catering to the need of patients.

Data Security and Privacy Concerns Hinders Market Growth

The growing data security and privacy concerns about the wellness apps create trust issues among the patients and regulatory complexities for the healthcare providers that hinders the market growth. 

Integration of Augmented Reality in Wellness App Creates Future Opportunities

The integration of augmented reality in wellness app is anticipated to create significant future opportunities. Such integration provides immersive user experience improving user journey towards wellness goals. For example, in May 2024, Magnopus launched Alo Moves, a mixed reality app developed exclusively for Meta Quest 3 and based on the movement and mindfulness platform. Such development shows the enhanced flexibility of health tracking apps showcasing its future potential. 

Market Segmentations and Scope of the Study 

The wellness apps market report is segmented on the basis of type, platform, devices, subscription, age group, and region. On the basis of type, the market is divided into exercise and weight loss apps, diet and nutrition apps, sleep and relaxation apps, meditation management apps, stress management apps and others. On the basis of platform, the market is classified into iOS, android, web based, and others. On the basis of devices, the market is smartphones, tablets, and wearable devices. 

On the basis of subscription, the market is grouped into paid and free. On the basis of age group, the market is segregated into pediatric, adults, and geriatric. Regional breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America region holds the dominant in wellness apps market share and is expected to continue its dominance during the forecast period because of the rising fitness industry in the region that prompts the usage of health app for tracking personal health goals. As per Health and Fitness Association, the U.S. contributed USD 22.4 billion to its economy. The growing fitness industry encourages consumer to adopt health app providing personalised fitness plan that boost the market growth.

Additionally, the market is also driven by the presence of key companies such as MeMind who are embracing business approach such as product launch to maintain their dominance in the market. For example, in December 2024, MeMind launched a tailor-made AI-powered wellness app to curb and prevent suicide in Mexico. The product launch reflects the enhanced flexibity of the health apps catering to the new emerging problems of the individuals.

On the other hand, Asia-Pacific shows fastest growth in the industry and is expected to hold its position in the coming years due to the government initiatives to curb and prioritize stress in the workplace. For instance, in October 2024, the Indian Government launched the Tele MANAS app featuring 24/7 service for emotional well-being of the individuals. The product launch by the government reflects the importance of wellness app signifying enhanced digital infrastructure promoting in the wellness apps market growth.

Moreover, the market is also driven by the boosting health and wellness industry in China that prompts users to use health monitoring apps to track personal goals. As per China-Britain Business Council, China’s health and wellness industry is projected to nearly double in value by 2030, reaching USD 1.6 trillion. The growing health industry reflects a shift in the consumer behaviour to use health tracking app prompting growth in the market.

Competitive Landscape

Various key players operating in the wellness apps industry are Headspace, Inc., Wellable LLC, Limeade, Inc., Vantage Circle, HealthifyMe Wellness Private Limited, MyFitnessPal, Inc., Training Amigo Inc., Roble Ridge Software LLC, Nanohealth, Grokker Inc., IncentFit Corporation, MeMind, Wellics Ltd., Wellness 360 Technologies Inc., AXA Global Healthcare, and others. These companies are adopting various strategies such as product launches and collaboration to maintain their dominance in market.

For instance, in January 2025, AXA Global Healthcare launched its new wellness app integrating its insurance plans, health, and personal wellness in a single entity. The product launch reflects the significance of wellness industry showcasing the company’s commitment for healthier employees.

Additionally, in September 2024, Grokker Inc., launched conversational benefits agent GrokkyAi featuring personalized, real-time recommendations to maximize benefits utilization and improve overall health outcomes. This product launch shows the company’s dedication to deliver diverse wellbeing needs of the clients.

Moreover, in August 2024, MyFitnessPal, Inc. partnered with Medmate Australia Pty Ltd to offer Australians additional health and wellness care platform while on GLP-1 Medications. This complements the company’s goal of enhancing health outcomes globally.

Key Benefits

• The report provides quantitative analysis and estimations of the wellness apps market from 2025 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep-dive analysis of the current and future trends wellness apps market trends to depict prevalent investment pockets in the industry.

• Information related to key drivers, restraints, and opportunities and their impact on the wellness apps market is provided in the report. 

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

Wellness Apps Market Key Segments

By Type

• Exercise and Weight Loss Apps

• Diet and Nutrition Apps

• Sleep and Relaxation Apps

• Meditation Management Apps

• Stress Management Apps

• Others

By Platform

• iOS

• Android

• Web Based

• Others

By Devices

• Smartphones

• Tablets

• Wearable Devices

By Subscription

• Paid

• Free

By Age Group

• Pediatric

• Adults

• Geriatric

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The U.K.

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific 

• RoW

  • Latin America

  • Middle East

  • Africa

Key Players

• Headspace, Inc.

• Wellable LLC

• Limeade, Inc.

• Vantage Circle

• HealthifyMe Wellness Private Limited

• MyFitnessPal, Inc.

• Training Amigo Inc.

• Roble Ridge Software LLC

• Nanohealth

• Grokker Inc.

• IncentFit Corporation

• MeMind

• Wellics Ltd.

• Wellness 360 Technologies Inc.

• AXA Global Healthcare

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size in 2024	USD 7.39 billion
Revenue Forecast in 2030	USD 22.81 billion
Growth Rate	CAGR of 20.9% from 2025 to 2030
Analysis Period	2024–2030
Base Year Considered	2024
Forecast Period	2025–2030
Market Size Estimation	Billion (USD)
Growth Factors	Product launches by the key companies promotes growth in the industry. Rising chronic diseases fuels market growth. Boosting global wellness industry drives market growth.
Countries Covered	28
Companies Profiled	15
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent to up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.