The automotive industry has seen some significant changes in the past decade. The current technological advancement helped with researching and inventing electric and autonomous vehicles, which will become a thing of the future. Furthermore, connected cars, as well as delivery, hailing, and shared car services, are becoming increasingly popular. Automotive companies have to consider all of the latest changes if they want to attract more buyers. With that in mind, we want to talk more about automotive digital marketing trends for 2023 and how they will shape the next few years to come.

Personalization in automotive digital marketing

Personalization is crucial for any business. The goal is to create a genuine connection with the users and offer them a personalized experience that matches their needs and expectations. In order to accomplish this, it is crucial to segment the audience first. When it comes to the automotive industry and new automotive technologies, there are a couple of crucial factors to understand:

• Life stage factor: People in different life stages will have different vehicle needs. The three main stages are young adults, people with families, and seniors.

• Income factor: You also must consider different income groups, like high-income, middle-income, and budget customers.

• Location factor: The three main geographic locations to consider are rural, suburban, and urban.

• Lifestyle factor: From the lifestyle perspective, there are active, environmentally-oriented, and luxury-oriented buyers.

• Purchase history factor: The two main groups are first-time and repeat buyers. Also, consider that some buyers are interested in new vehicles, while others want used ones.

• Usage factor: Types of vehicle user groups to consider are recreational drivers, commuters, or commercial drivers.

These main segmentation groups will help you to build a truly personalized offer for each group of customers. Understand that they all have different needs, as well as financial capabilities.

Voice search and mobile-friendly optimization

This is a very important digital marketing trend to have in mind. More and more users are searching car-related topics from their mobile phones. SEO will always be at the top of the list of priorities in digital marketing, but how people search for topics of interest constantly changes.

That is why optimizing your website for mobile users and including voice search keywords is crucial. The most searched categories in the automotive industry include electric cars, car models, car reviews, car prices and purchase options, car specifications and comparisons, maintenance and repair options, and car dealerships.

Consider these essential groups when optimizing your website. Depending on your business and market strategy, you want to hit as many of these search groups as possible.

The use of video content

The use of video content is one of the most vital automotive digital marketing trends. There is no better way to present a vehicle to the buyers. All you need to do is figure out how to make compelling video ads, what platform is best for your needs, and how to make your ads more powerful.

When it comes to the type of content, you should create car demos, showcase customer testimonials and perform and record test drives. Also, have animated explainers that show the inside of the car and how it functions. Car enthusiasts will always gladly watch these videos.

If you want to work on your brand awareness, you can also record behind-the-screen footage. Show the production line, introduce the company and dealership history, and help buyers to understand your processes. Furthermore, you can record virtual tours or streamline live events. Videos have wide use in the automotive industry.

AI, AR, VR, and ML in the automotive industry

The future of the automotive industry will bring us exciting developments and advancements. Electric and autonomous vehicles will become a standard because the industry must evolve to meet the demands of consumers. Furthermore, with the increased need for sustainability and reducing emissions, we must invest in technologies that will lead us in the right direction. These automotive digital marketing trends will help you to present your business in the best possible way and introduce these changes to your loyal consumers.