Thriving Gaming Industry and growing automotive industry is driving the growth of the South Korea eye tracking market demand during the forecast period.

South Korea Eye Tracking Market size was valued at USD 65.1 million in 2023, and is predicted to reach USD 279.6 million by 2030, at a CAGR of 22.0% from 2024 to 2030, according to new research by Next Move Strategy Consulting.

In South Korea, the eye tracking market is witnessing substantial growth, driven primarily by the rising demand within the gaming and entertainment sectors. South Korea boasts a vibrant gaming culture, renowned for its large community of esports enthusiasts and professional gamers, which spearheads the adoption of eye tracking technology. 

This technology is being seamlessly integrated into gaming hardware and software, revolutionizing the gaming experience by enabling players to control in-game actions and explore virtual worlds using their gaze. This innovative approach is becoming increasingly popular among gamers seeking more immersive and interactive gameplay. As a result, the dynamic gaming and entertainment industries in South Korea are significantly propelling the growth of the South Korea eye tracking market.

Moreover, the increasing integration of advanced Driver Monitoring System (DMS) technology in the automotive industry is driving the growth of the eye tracking market in South Korea. For instance, in March 2023, Smart Eye announced securing 12 new design wins for their DMS technology in collaboration with a Korean Original Equipment Manufacturer (OEM).

These design wins underscore the growing importance of DMS solutions in the automotive sector, emphasizing their role in enhancing road safety and driver attentiveness. The adoption of such cutting-edge technologies is significantly contributing to the expansion of the eye monitoring system in South Korea, particularly within the automotive industry.

However, the proliferation of alternative technologies, including gesture recognition, unimodal methods, and multimodal activity recognition, emerges as a significant restraint on the growth of the eye tracking market. Gesture recognition, for instance, employs mathematical algorithms to interpret human gestures, enabling device control through simple movements.

This technology is particularly adept at recognizing emotions conveyed through facial expressions, hand gestures, and body language. In sectors such as consumer electronics and gaming, where the ability to predict user behavior is paramount, these alternative technologies offer valuable insights that extend beyond the capabilities of traditional eye tracking. Consequently, the availability and adoption of such alternatives hinder the South Korea eye tracking market growth potential by providing competitive solutions that cater to diverse user needs and preferences.

On the other hand, the swift integration of eye-tracking technology across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the eye tracking market. 

This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, thereby elevating user engagement and comfort levels. This technology benefits from natural stimuli and controlled data collection, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. 

For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

Request for a sample here: https://www.nextmsc.com/south-korea-eye-tracking-market/request-sample

Several key players operating in the South Korea eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

Key Insights from the South Korea Tracking Market Report:

• The information related to key drivers, restraints, and opportunities and their impact on the South Korea eye tracking market is provided in the report.

• The value chain analysis in the South Korea eye tracking market study provides a clear picture of the roles of each stakeholder.

• The market share of players in the South Korea eye tracking market is provided in the report along with their competitive analysis.