Growth of e-commerce industry in the region is driving the U.S. digital marketplace market demand during the forecast period.

The U.S. Digital Marketplace Market size was valued at USD 87.86 billion in 2023, and is predicted to reach USD 212.77 billion by 2030, at a CAGR of 13.3% from 2024 to 2030, according to new research by Next Move Strategy Consulting.

The U.S. maintains a leading position in the digital marketplaces sector, largely attributed to the burgeoning e-commerce industry in the country. According to the International Trade Administration, the U.S. e-commerce sector is forecasted to achieve an 11.22% compound annual growth rate by 2027.

As more consumers shift towards online shopping, there is an increasing demand for user-friendly platforms that offer a wide range of products and services from various vendors. Digital marketplaces serve as central hubs that facilitate interactions between businesses and consumers, simplifying transactions and expanding market reach. 

With the continuous expansion of e-commerce, digital marketplaces are expected to flourish, providing opportunities for businesses of all scales to tap into new markets and bolster their online presence. The sustained growth of e-commerce, propelled by evolving consumer preferences and technological advancements, underscores the promising growth prospects of the digital marketplaces market in the United States.

However, the presence of cybersecurity threats and concerns regarding consumer trust within digital marketplaces create obstacles to their expansion. Cybersecurity threats, such as data breaches and fraudulent activities, significantly challenge digital marketplaces by undermining consumer confidence. When consumers perceive online platforms as vulnerable to cyberattacks, they hesitate to share personal information or engage in transactions online due to fears of privacy breaches or financial harm. 

This loss of trust result in decreased utilization of online marketplaces and reluctance to participate in online shopping activities, ultimately hindering U.S. digital marketplace market expansion. Additionally, instances of data breaches or fraudulent behaviour tarnish the reputation of digital marketplaces, discouraging both consumers and businesses from actively participating in the online marketplace environment.

On the other hand, the integration of Augmented Reality (AR) and Virtual Reality (VR) technologies presents a promising opportunity within digital marketplaces. By incorporating AR and VR, online marketplaces offer users enhanced and immersive shopping experiences.

These technologies enable consumers to visualize products in real-world settings, virtually test them before purchasing, and explore interactive virtual environments. Such immersive experiences not only enhance customer engagement and foster brand loyalty but also drive sales.

Moreover, AR and VR empower businesses to effectively showcase their products by providing detailed information and personalized recommendations to users. Therefore, the integration of AR and VR technologies holds significant potential to revolutionize the future landscape of digital commerce platforms by delivering innovative and compelling shopping experiences.

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Several key players operating in the U.S. digital marketplace industry include Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd. and others.

Key Insights from the U.S. Digital Marketplace Market Report:

• The information related to key drivers, restraints, and opportunities and their impact on the U.S. digital marketplace market is provided in the report.

• The value chain analysis in the U.S. digital marketplace market study provides a clear picture of the roles of each stakeholder.

• The market share of players in the U.S. digital marketplace market is provided in the report along with their competitive analysis.