Rise in waterborne diseases, the deteriorating quality of water due to pollution along the increasing need for water purifiers in urban areas for purifying municipal water are among the key factors driving the growth of the water purifier market.

The Water Purifier Market is expected to grow at a CAGR of 11.9% from 2021-2030, according to a new research report by Next Move Strategy Consulting.

Water purifier uses advanced technologies such as UV, and RO to remove harmful chemicals from water. Most of the water supplied by municipalities in urban areas contains bacteria, toxins, zinc, mercury, and viruses and thereby, needs further purification to make it suitable for drinking. The demand for water purifiers in developing countries has been increasing due to the scarcity of fresh water and the growing practice of water recycling projects. However, the presence of various substitutes in the market such as packaged drinking water, portable pump filters, and chemical disinfectants is expected to restrain the market growth.

Based on technology, the water purifier market is segmented into UV, RO, and gravity-based. Based on distribution channels, the market is classified into retail sales, direct sales, and online. Based on portability, the market is divided into portable and non-portable. Based on end-users, the market is categorized into residential and commercial. Based on geography, the market is segmented into North America, Europe, Asia Pacific, and RoW.

According to the report, Asia Pacific holds the lion's share of the water purifier market during the forecast period, as the region accommodates almost 60% of the world’s population in countries including China, India, Vietnam, Thailand, Indonesia, and others. Europe holds the second largest market share due to the increasing practice of water recycling projects, rising adoption of RO water purifiers, significant demand from the municipal and industrial sectors, and stringent guidelines for water treatment.

However, North America is expected to grow steadily in terms of market share during the forecast period This is attributed to factors such as the surging number of waterborne diseases, industrial development leading to water pollution and rising health concerns.

According to the report, the key players of the market are Amway Corporation, A. O. Smith Corporation (Aquasana Inc.), Best Water Technology, Eureka Forbes Limited, Halo Source Inc., Kent Ro System Ltd., LG Electronics, Panasonic Corporation, Suez Water Technologies & Solutions (SUEZ), and Tata Chemicals Ltd. 

Browse key industry insights from the report, Water Purifier Market by Technology (UV, RO and Gravity based), by Distribution Channel (Retail sales, Direct sales and Online), by Portability (Portable and Non- portable), and by End User (Commercial and Residential)- Global Opportunity Analysis and Industry Forecast 2021-2030

Key Insights from the Water Purifier Market Report:

• Current emerging trends and opportunities are extensively analyzed in the water purifier market report.
• The forecast of the water purifier market comes along with additional information associated with opportunities, restraints, and key drivers in the market.

The report water purifier market is segmented by technology, distribution channel, portability, end-user, and geography.

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