Commercial Touch Display Market

Market Overview

The global Commercial Touch Display Market size was valued at USD 5.32 billion in 2023 and is predicted to reach USD 9.43 billion by 2030 with a CAGR of 8.5% from 2024-2030. Commercial touch displays, also known as commercial touch panel, includes the global industry involved in the design, manufacturing, and distribution of touch enabled display solutions that is tailored for their use across various sectors. 

The commercial touch panels integrate touch sensitive technology such as capacitive or resistive touch screens for offering interactive and immersive experience for customers. It offers advanced feature interactive displays that is designed for professional and commercial application for transforming businesses interacts with their customers. The market is characterised by the presence of wide variety of displays with varying size, resolutions and functionalities that caters to the diverse customer needs and operational requirements. 

Market Dynamics and Trends

The expansion of medical imagining and diagnostic sector propels the need for enhanced visualization, streamline workflow, and interactive user interfaces in the healthcare settings that in turn boosts the commercial touch display market growth. The report of the Global Electronic Council states that the global diagnostic market witnessed a growth of around USD 43 billion in 2022 and is expected to grow at 5% CAGR by 2025.

Commercial touch display offers radiologists with high resolution screens for conducting X rays, CT and MRI to ensure accurate rendering of medical images and intricate anatomical structures precisely. The progress in the medical imagining sector propels the integration of commercial touch panel to manipulate images, annotate findings and enhance patient outcomes efficiently.

Additionally, the surging trend of digitalization in education further drives the commercial display market demand, by transforming classrooms into engaging hubs for the students. These advanced touch displays are used as interactive whiteboards in smart classrooms that allow to facilitate engaging lessons, annotate content in real time and facilitate interactive discussions by teachers. 

For instance, in April 2023, under the Digital Education Action Plan, the European Commission adopted a comprehensive digital education plan to supports the education sector of European Union to enhance digital skills among the students. The adoption of such programs propels the market growth to empower students to actively participate in the learning process and explore concepts interactively.

Moreover, the significant growth of the restaurant industry boosts the adoption of commercial touch displays to enhance operational efficiency, improve customer service and streamline ordering and payment processes. The report published by the National Restaurant association reveals that around 9 in 10 adults enjoy going to restaurant with sale of this sector reaching USD 1 trillion by the end of 2024. 

Commercial touch panel helps to streamline ordering process, reduce wait time and improve order accuracy, thereby boosting the market growth. However, the high operational costs associated with commercial touch display encompassing its maintenance, software updates and repair, pose a significant challenge to the growth of the market. Business particularly the smaller ones with limited budgets find these ongoing expenses prohibitive. 

Additionally, the financial burden of keeping the touch display updated and fully function, hinders the overall commercial touch display market growth. On the other hand, the incorporation of haptic feedback technology in commercial touch display to deliver tactile sensations to mimic the feeling of interacting with physical buttons or objects for, thus enhancing user engagement during interactions, is expected to create ample opportunities for the industry, in the forthcoming years.

Market Segmentation and Scope of the Study 

The commercial touch display market report is segmented on the basis of product type, technology, resolution, end users, and region. On the basis of product type, the market is divided into monitor, signage displays, POS terminals, open frame touchscreen displays, and medical displays. On the basis of technology, the market is divided into capacitive, infrared, resistive, and surface acoustic wave. On the basis of resolution, the market is divided into 4k/ultrahigh definition, full high definition, and high definition. On the basis of end users, the market is divided into BFSI, transportation, healthcare, education, sports, entertainment, and others. Regional breakdown and analysis of each of the aforesaid segments include regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis 

North America dominates the commercial touch display market share and is projected to maintain its dominance throughout the forecast period. This is due to the growing adoption of digitalization in education in countries such as the U.S., and Canada that necessities the use of touch display to facilitate interactive learning and streamline education process.

In 2024, the U.S. Department of Education announced the implementation of National Education Technology Plan (NETP) to enhance the use of technology by educators to facilitate the use of dynamic applications to engage students in academic content. The transition to digital curriculum in the region propels the demand for commercial touch panel to enable students to interact with educational content and enhance their learning experience through hands on activities.

Moreover, the significant growth of the entertainment industry in the region further fuels the commercial touch display market expansion as businesses seeks to adopt innovative displays to engage audience and enhance immersive experience for maintaining their competitive edge. As per the report published by the Global University System Canada, the Canadian entertainment industry contributed to around USD 2 billion to the total GDP of the country in 2023. 

Commercial touch panel offers dynamic and captivating interactions to engage audiences of all ages that propels their adoption in gaming centers, theme parks, museums, thereby enhancing the market growth. On the other hand, Asia Pacific is expected to show a steady rise in the commercial touch display industry. This is attributed to the presence of large e-commerce sector in the countries such as China, and India due to the shift pf consumer preference towards online shopping.

The International Trade Administration in its report reveals that China is the leading e-commerce market at global level that generates around 50% of the global e-commerce transaction in 2023 and is expected to generate around USD 3.56 trillion by the end of 2024. The proliferation of e-commerce necessities the need for mobile shopping and payment that drives the adoption of commercial touch panels as it facilitates browsing of products, access digital catalogues and complete purchase directly with simple touch. 

This surge in online shopping boosts the market growth as it offers customers with interactive and seamless shopping experiences. Furthermore, the surge in food service sector necessities the need for restaurants and food outlets in the region to adopt commercial touch display to enhance customer experience and streamline their operational process. 

The report of the India Brand Equity Foundation reveals that the food service sector in India generated around 41.1 billion in 2022 and is expected to reach USD 79.65 by 2028. The rise of food service sector propels the adoption of commercial touch panels to ensure efficient processing of order, customization options, along with showcasing promotions and recommendations efficiently. 

Competitive Landscape

The commercial touch display industry comprises of various market players such as Panasonic Corporation, Samsung, Sony Corporation, LG Electronics, Sharp Corporation, MicroTouch, Cisco, Toshiba Corporation, Mimo Monitors, Barco NV, and others. These companies are adopting various strategies including product launches and partnership to stay competitive and maintain their market positions. 

For instance, in March, 2023, the latest line up of commercial touch display is launched by Panasonic to offer enhanced functionality and reliability for diverse application in retail, corporate and hospitality sectors. This product launch reflected about continuous innovation in commercial touch panel industry in response of the evolving needs of businesses for interactive customer experience.

Furthermore, in February 2023, Mimo Monitors collaborated with Lenovo for the purpose of supplying touch screen controllers for Lenovo’s commercial display products. This partnership aimed to improve Lenovo’s offerings with advanced touchscreen technology, catering to the growing demand for interactive user interfaces in various business settings.

Moreover, in September 2022, MicroTouch introduced new commercial touch display to offer enhanced user interaction in commercial settings for catering to the growing demand for interactive kiosks. This launch reflected about the growing adoption off commercial touch display for improved customer engagement in various industries.

Key Benefits

• The report provides quantitative analysis and estimations of the commercial touch display market from 2024 to 2030, which assists in identifying the prevailing industry opportunities.

• The study comprises a deep-dive analysis of the current and future commercial touch display market trends to depict prevalent investment pockets in the industry.

• Information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report. 

• Competitive analysis of the key players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of the roles of each stakeholder.

Commercial Touch Display Market Key Segments

By Product

• Monitor

• Signage Displays

• POS Terminals

• Open Frame Touchscreen Displays

• Medical Displays 

By Technology

• Capacitive

• Infrared

• Resistive

• Surface Acoustic Wave 

By Resolution

• 4K/Ultra High Definition

• Full High Definition

• High Definition

By End Users

• BFSI

• Transportation

• Healthcare

• Education

• Sports

• Entertainment

• Others 

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe    

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

REPORT SCOPE AND SEGMENTATION

Parameters	Details
Market Size in 2023	USD 5.32 billion
Revenue Forecast in 2030	USD 9.43 billion
Growth Rate	CAGR of 8.5% from 2024 to 2030
Analysis Period	2023–2030
Base Year Considered	2023
Forecast Period	2024–2030
Market Size Estimation	Billion (USD)
Growth Factors	Growing medical imaging and diagnostic sector is boosting the market. Rising adoption of digitalization in education drives the market demand. Significant growth of the restaurant industry is driving the market growth.
Countries Covered	28
Companies Profiled	10
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

• Panasonic Corporation

• Samsung

• Sony Corporation

• LG Electronics

• Sharp Corporation

• MicroTouch 

• Cisco`

• Toshiba Corporation

• Mimo Monitors 

• Barco NV