India Eye Tracking Market

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India Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Semiconductor & Electronics | Publish Date: 17-Jul-2024 | No of Pages: 143 | No. of Tables: 108 | No. of Figures: 53 | Format: PDF | Report Code : N/A

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India Eye Tracking Market Market Overview

The India Eye Tracking Market size was valued at USD 40.5 million in 2023, and is predicted to reach USD 200.2 million by 2030, at a CAGR of 24.4% from 2024 to 2030. The market is a comprehensive ecosystem of products, services, and technologies designed to measure and analyze eye movements, gaze direction, and fixation points. This industry includes specialized hardware such as cameras, sensors, and light sources, as well as software solutions for data processing and analysis.

Eye tracking also known as eye monitoring systems are applied across various industries such as psychology, market research, user experience testing, and human-computer interaction to provide insights into consumer behavior, visual perception, and interface usability. In the contemporary landscape of user experience and human-computer interaction, eye monitoring systems emerges as an indispensable tool, offering invaluable insights into user engagement and interface.

Government Initiatives Fuel the India Eye Tracking Market Growth

The rapid expansion of the eye tracking market in India is significantly driven by the increasing adoption of consumer electronics, bolstered by the Indian government's proactive initiatives to support the sector's growth. Programs like 'Make in India' and 'Digital India' aim to foster a favorable environment for digital technology advancement, positioning India as a global hub for Electronics System Design and Manufacturing (ESDM). 

These initiatives encourage domestic manufacturing, reduce reliance on imports, and enhance internet connectivity, digital literacy, and e-governance. With an ambitious target of achieving USD 300 billion in sustainable electronics manufacturing and exports by 2026, the government's commitment is catalyzing significant investments in the sector. 

This supportive policy environment is prompting both local startups and international companies to develop and integrate eye tracking solutions across various applications, from consumer electronics to automotive safety systems and healthcare diagnostics. Consequently, technological innovation in the India eye tracking market demand, paves the way for diverse applications and research opportunities, positioning India as a significant player in the global eye tracking sector.

 

Investment Surge in Eye Tracking Technology Boosts the Market Growth in India

The India eye tracking market is experiencing substantial growth due to the significant presence of both local and global companies investing in the development of eye monitoring devices. This dynamic investment landscape highlights India's potential as a promising market for eye tracking technology. Companies are leveraging advanced technologies such as artificial intelligence and machine learning to enhance the accuracy and functionality of eye tracking solutions. 

This collaborative investment effort is fostering the development of cutting-edge products tailored for various industries, including automotive, healthcare, and consumer electronics. As a result, India is emerging as a key player in the global eye tracking industry, with increased research opportunities and the potential for significant advancements in the field.

Proliferation of Alternative Technologies Hinders Market Expansion

The India eye tracking market expansion is significantly restrained by the proliferation of alternative technologies such as gesture recognition, unimodal methods, and multimodal activity recognition. The availability and adoption of these alternatives limit the market potential by providing competitive solutions that meet diverse user needs and preferences.

 

Integration of AR and VR in Eye Tracking Technology Create Future Market Prospects  

The swift integration of eye monitoring systems across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the India eye tracking market trends. This technology plays a crucial role in enhances AR and VR applications, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. 

For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, eye tracking technology, and a power system embedded into the lens to access timely information quickly.

 

Competitive Landscape

The key market players operating in the India eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

India Eye Tracking Market Key Segments

By Type

  • Head Mounted Eye Tracker 

  • Remote Eye Tracker

By Component

  • Hardware

  • Software

By Application

  • Assistive Communication

  • Academic Research

  • Consumer Behavior Research

  • Usability Testing 

  • Other Applications

By End-User Industry

  • Retail

  • Automotive

  • Healthcare

  • Government 

  • Others

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 40.5 Million

Revenue Forecast in 2030

USD 200.2 Million

Growth Rate

CAGR of 24.4% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Government Initiatives Fuel the Eye Tracking Market Growth in India.

  • Investment Surge in Eye Tracking Technology Boosts the Market Growth in India.

Companies Profiled

15

Market Share

Available for 10 companies

Customization Scope

  • Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Tobii AB

  • Smart Eye AB

  • Lattice Semiconductor Corp

  • Ogilvy

  • Seeing Machines Limited

  • AVSimulation

  • Lumen

  • Eyetech Digital Systems, Inc.

  • EyeTracking

  • Gazepoint

  • Eyegaze

  • Eyeware Tech

  • SR Research Ltd.

  • Pupil Labs 

  • Irisbond Crowdbonding, S.L.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key players operating in the India eye tracking market includes Tobii, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

According to Next Move Strategy Consulting, the India eye tracking market revenue is predicted to reach USD 200.2 million by 2030, at a CAGR of 24.4% from 2024 to 2030.

The India eye tracking market face challenges from the proliferation of alternative technologies including gesture recognition, unimodal methods, and multimodal activity recognition. These technologies offer competitive solutions that extend beyond traditional eye tracking capabilities, potentially limiting market growth.

Eye tracking technology is used across various industries in India, including retail, automotive, healthcare, government, consumer behavior research, usability testing, assistive communication, and academic research.

The integration of eye tracking technology in sectors such as augmented reality and virtual reality is expected to unlock significant opportunities in India, enhancing user engagement and comfort levels in digital environments.

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