Italy Digital Marketplace Market

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Italy Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: ICT & Media | Publish Date: 27-Jun-2024 | No of Pages: 135 | No. of Tables: 101 | No. of Figures: 46 | Format: PDF | Report Code : N/A

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Italy Digital Marketplace Market Overview

The Italy Digital Marketplace Market size was valued at USD 7.69 billion in 2023, and is predicted to reach USD 13.29 billion by 2030, at a CAGR of 8% from 2024 to 2030. Digital marketplace market, known interchangeably as online marketplaces or digital commerce platforms, serve as virtual meeting points where individuals engage in buying or selling goods, services, or information. These virtual marketplace platforms act as intermediaries, facilitating transactions between various parties, including buyers and sellers, within a centralized online environment tailored for effortless product discovery, purchasing, and delivery. Notable examples of online marketplaces include well-established e-commerce platforms such as Amazon, eBay, and Alibaba, as well as service-oriented platforms such as Upwork and Fiverr. 

Leveraging sophisticated technology, these platforms streamline transaction processes, ensuring prompt and secure payment processing while safeguarding the financial data of all involved parties. Additionally, they enhance user experiences by offering features such as customer reviews, ratings, and mechanisms for resolving transaction-related issues. As a result, online marketplaces utilize technology to enhance the overall online shopping experience, making it more convenient and secure for both buyers and sellers. They fulfill an indispensable role in the modern economy by bridging the gap between businesses and consumers across different geographic locations, thereby enabling seamless and convenient global commerce.

Expansion of E-Commerce Platforms Drives the Growth of the Market

METRO MARKETS, a global facilitator of business-to-business commerce, embarked on a strategy to drive growth in the digital marketplaces market by launching its platforms in Italy. In July 2022, METRO introduced its digital B2B marketplace "Mercato Online" in Italy, extending its successful presence beyond Germany and Spain. 

This expansion aims to provide a wider range of specialized non-food products tailored to METRO's hospitality clientele in Italy. With its established reputation and expertise in the B2B sector, METRO MARKETS brings credibility and resources to the Italy digital marketplace market trends. By leveraging METRO MARKETS' network and assets, Italian businesses gain access to a reliable platform for sourcing goods and services efficiently and affordably.

 

Rising Internet Usage Rate is Driving the Market Growth

The Italy digital marketplace market is experiencing significant momentum driven by the increasing population of internet users. As internet access becomes more widespread across Italy, there is a growing pool of potential customers for digital platforms. According to data from the Pew Research Center in February 2024, 93% of the Italian population utilizes internet services.

This surge in online connectivity fosters greater participation in e-commerce activities, prompting businesses to establish their presence on digital platforms. With consumers seeking convenience, variety, and competitive prices, the market is witnessing heightened demand, attracting both sellers and buyers to engage in online commerce activities.

Obstacles Stemming from Cybersecurity Threats and Consumer Trust Issues Hinder the Market Expansion

When consumers perceive online platforms as susceptible to cyberattacks, they refrain from sharing personal information or conducting transactions due to concerns about privacy breaches or financial harm.

This loss of trust result in decreased usage of digital marketplaces and reluctance to engage in online shopping, thereby impeding the Italy digital marketplace market growth. Additionally, occurrences of data breaches or fraudulent activities tarnish the reputation of virtual marketplace, dissuading both consumers and businesses from active participation in the online marketplace environment.

 

Integration of Augmented Reality (AR) and Virtual Reality (VR) Technologies Presents an Opportunity for Digital Marketplaces

By incorporating AR and VR, digital marketplaces provide users with immersive and interactive shopping experiences. These technologies allow consumers to visualize products in real-world settings, virtually try them before making a purchase, and explore dynamic virtual environments. Such immersive experiences not only enhance customer engagement and foster brand loyalty but also drive sales.

Moreover, AR and VR empower businesses to effectively showcase their products by offering detailed information and personalized recommendations to users. Thus, the integration of AR and VR technologies are capable to transform the Italy digital marketplace market future, by delivering innovative and compelling shopping experiences.

 

Competitive Landscape  

The market players operating in the Italy digital marketplace industry include Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd. and others.

Italy Digital Marketplace Market Key Segments

By Platform

  • Desktop

  • Mobile

  • Tablets

By Model Type

  • Business to Business (B2B)

  • Business to Consumer (B2C)

  • Consumer to Consumer (C2C)

By End-User

  • Commercial

  • Personal

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 7.69 Billion

Revenue Forecast in 2030

USD 13.29 Billion

Growth Rate

CAGR of 8% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Billion (USD)

Growth Factors

  • Expansion of e-commerce platforms boosts the market growth.

  • Rising internet usage drives the growth of industry.

Companies Profiled

15

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Amazon.com, Inc.

  • Walmart Inc.

  • eBay Inc.

  • Alibaba Group Holding Limited

  • Rakuten Group, Inc.

  • Sea Limited

  • MercadoLibre, Inc.

  • JD.com, Inc.

  • Etsy, Inc.

  • Allegro.eu

  • Kogan.com

  • SEEK

  • Carsales

  • REA Group Ltd.

  • Airtasker Ltd.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key players operating in the Italy digital marketplace market are Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd., Freelancer Ltd., and Hipages Group.

According to Next Move Strategy Consulting, the size of the Italy digital marketplace market is estimated at USD 7.69 billion in 2023.

The integration of Augmented Reality (AR) and Virtual Reality (VR) technologies is expected to create ample opportunities for the Italy digital marketplace market.

Cybersecurity and customer trust issues related to digital commerce platforms acts as restraining factors to the growth of the Italy digital marketplace market.

According to Next Move Strategy Consulting, the size of the Italy digital marketplace market is estimated to be at USD 13.29 billion in 2030.

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