Japan Eye Tracking Market

Plastic Optic Fiber Market Report Thumbnail

Japan Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Semiconductor & Electronics | Publish Date: 17-Jul-2024 | No of Pages: 143 | No. of Tables: 108 | No. of Figures: 53 | Format: PDF | Report Code : N/A

  • Facebook
  • Linkedin
  • Whatsapp

Japan Eye Tracking Market Overview

The Japan Eye Tracking Market size was valued at USD 94.0 million in 2023, and is predicted to reach USD 426.3 million by 2030, at a CAGR of 22.9% from 2024 to 2030. The eye tracking market is a comprehensive ecosystem of products, services, and technologies designed to measure and analyze eye movements, gaze direction, and fixation points. This market includes specialized hardware such as cameras, sensors, and light sources, as well as software solutions for data processing and analysis. 

Eye tracking also known as eye monitoring systems are applied across various industries such as psychology, market research, user experience testing, and human-computer interaction to provide insights into consumer behavior, visual perception, and interface usability. In the contemporary landscape of user experience and human-computer interaction, eye monitoring systems emerges as an indispensable tool, offering invaluable insights into user engagement and interface usability. By meticulously scrutinizing how users navigate digital interfaces and websites, designers can discern pain points, optimize layouts, and refine interactions to foster seamless user experiences.

Rising adoption of Eye Tracking Technology in Healthcare Sector Drives the Japan Eye Tracking Market Growth

Japanese healthcare institutions and businesses are increasingly using eye-tracking technology for various applications, including studying eye movements for diagnostics and understanding cognitive processes. In April 2022, Otsuka Pharmaceutical and Ai-Brain Science entered into an exclusive sales collaboration in Japan to promote AiBS-01, a cognitive function testing application that relies on eye movement. 

This innovative product is poised to become Japan's first dementia diagnosis application pending regulatory approval. AiBS-01, developed by Ai-Brain Science, can be easily installed on tablets like iPads, marking a significant advancement in using eye-tracking technology to assess cognitive health.

 

Eye-Tracking Technology Integration in Japanese Automotive Industry Drives the Market

Japanese automotive manufacturers are increasingly incorporating eye-tracking technology into vehicles, focusing primarily on driver monitoring systems to enhance road safety and prevent accidents. These systems track drivers' eye movements and alertness, playing a crucial role in ensuring driver safety.

For instance, in December 2022, Smart Eye, a developer of Driver Monitoring System (DMS) software, announced 12 design wins with a new Japanese client. These driver monitoring systems enhances automotive safety by tracking driver attentiveness and ensuring their well-being. 

Presence of Alternative Technologies Hinders the Japan Eye Tracking Market Expansion

The Japan eye tracking market expansion is significantly restrained by the proliferation of alternative technologies such as gesture recognition, unimodal methods, and multimodal activity recognition. This technology excels at recognizing emotions conveyed through facial expressions, hand gestures, and body language.

In sectors such as consumer electronics and gaming, where predicting user behavior is crucial, these alternative technologies offer valuable insights that surpass the capabilities of traditional eye tracking market. As a result, the availability and adoption of these alternatives limit the market's growth potential by providing competitive solutions that meet diverse user needs and preferences.

 

Integration of AR and VR in Eye Tracking Technology Create Future Market Prospects  

The swift integration of eye monitoring systems across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the Japan eye tracking market growth.

This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung.

For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

 

Competitive Landscape  

The key market players operating in the Japan eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

Japan Eye Tracking Market Key Segments

By Type

  • Head Mounted Eye Tracker 

  • Remote Eye Tracker

By Component

  • Hardware

  • Software

By Application

  • Assistive Communication

  • Academic Research

  • Consumer Behavior Research

  • Usability Testing 

  • Other Applications

By End-User Industry

  • Retail

  • Automotive

  • Healthcare

  • Government 

  • Others

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 94.0 Million

Revenue Forecast in 2030

USD 426.3 Million

Growth Rate

CAGR of 22.9%% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Healthcare Institutions Drives Japan Eye Tracking Market Growth.

  •  Eye Tracking Technology Integration Automotive Industry is Boosting Japan Eye Tracking Market Growth.

Companies Profiled

15

Market Share

Available for 10 companies

Customization Scope

  • Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Tobii AB

  • Smart Eye AB

  • Lattice Semiconductor Corp

  • Ogilvy

  • Seeing Machines Limited

  • AVSimulation

  • Lumen

  • Eyetech Digital Systems, Inc.

  • EyeTracking

  • Gazepoint

  • Eyegaze

  • Eyeware Tech

  • SR Research Ltd.

  • Pupil Labs 

  • Irisbond Crowdbonding, S.L.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the Japan eye tracking market includes Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

According to the Next Move Strategy Consulting, the size of the Japan eye tracking market is predicted to reach USD 426.3 million by 2030, at a CAGR of 22.9% from 2024 to 2030.

The Japan eye tracking market face challenges from the proliferation of alternative technologies including gesture recognition, unimodal methods, and multimodal activity recognition. These technologies offer competitive solutions that extend beyond traditional eye tracking capabilities, potentially limiting market growth.

Eye tracking technology is used across various industries, including retail, automotive, healthcare, government, consumer behavior research, usability testing, assistive communication, and academic research.

The integration of augmented reality and virtual reality in eye tracking technology is expected to unlock significant opportunities, enhancing user engagement and comfort levels in digital environments.

Download Free Sample

Please Enter Full Name

Please Enter Valid Email ID

Please enter Country Code and Phone No

Please enter message

popular
$2,575
$1,575
$3,875
$2,975

This website uses cookies to ensure you get the best experience on our website. Learn more