Middle East Eye Tracking Market

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Middle East Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Semiconductor & Electronics | Publish Date: 18-Jul-2024 | No of Pages: 143 | No. of Tables: 108 | No. of Figures: 53 | Format: PDF | Report Code : N/A

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Middle East Eye Tracking Market Overview

The Middle East Eye Tracking Market size was valued at USD 20.0 million in 2023, and is predicted to reach USD 118.8 million by 2030, at a CAGR of 27.8% from 2024 to 2030. The eye tracking industry is a comprehensive ecosystem of products, services, and technologies designed to measure and analyze eye movements, gaze direction, and fixation points. This market includes specialized hardware such as cameras, sensors, and light sources, as well as software solutions for data processing and analysis. 

Eye tracking also known as eye monitoring systems are applied across various industries such as psychology, market research, user experience testing, and human-computer interaction to provide insights into consumer behavior, visual perception, and interface usability. In the contemporary landscape of user experience and human-computer interaction, eye monitoring systems emerges as an indispensable tool, offering invaluable insights into user engagement and interface usability.

Advancements in Autism Diagnosis Drives the Middle East Eye Tracking Market Growth

The rapid progress of eye-tracking technology for autism diagnosis is significantly driving the eye tracking market across the Middle East. Recent studies in the region have shown promising results, demonstrating the utility of combining eye-tracking data with machine learning algorithms to accurately distinguish individuals with autism from those without.

With impressive metrics such as an accuracy rate of 88.6%, specificity of 92.31%, and sensitivity of 86.63%, this technology is emerging as a valuable tool for early autism detection. The healthcare sector's recognition of the potential for more precise and efficient diagnostic procedures is fueling a growing demand for advanced eye tracking solutions in the Middle East.

 

Increasing Adoption of Eye Tracking Technology in Market Research Sector Boosts the Market

Eye tracking technology has become integral to market research in the Middle East, offering precise measurements of how individuals respond to advertisements by tracking eye movements and analyzing gaze patterns. 

This capability provides deep insights into consumer behavior, preferences, and engagement levels, enabling businesses to optimize their advertising strategies effectively. As the demand for targeted and impactful marketing grows in the region, businesses are increasingly recognizing the importance of eye tracking technology in refining their approaches. 

Proliferation of Alternative Technologies Hinders the Middle East Eye Tracking Market Expansion

The Middle East eye tracking market expansion is significantly restrained by the proliferation of alternative technologies such as gesture recognition, unimodal methods, and multimodal activity recognition. These technologies excel at recognizing emotions conveyed through facial expressions, hand gestures, and body language. 

In sectors such as consumer electronics and gaming, where predicting user behavior is crucial, these alternative technologies offer valuable insights that surpass the capabilities of traditional eye tracking market. As a result, the availability and adoption of these alternatives limit the market's growth potential by providing competitive solutions that meet diverse user needs and preferences.

 

Integration of AR and VR in Eye Tracking Technology Create Future Market Prospects  

The swift integration of eye monitoring systems across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the Middle East eye tracking market growth. 

This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung.

For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

 

Competitive Landscape  

The key market players operating in the Middle East eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

Middle East Eye Tracking Market Key Segments

By Type

  • Head Mounted Eye Tracker 

  • Remote Eye Tracker

By Component

  • Hardware

  • Software

By Application

  • Assistive Communication

  • Academic Research

  • Consumer Behavior Research

  • Usability Testing 

  • Other Applications

By End-User Industry

  • Retail

  • Automotive

  • Healthcare

  • Government 

  • Others

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 20.0 Million

Revenue Forecast in 2030

USD 118.8 Million

Growth Rate

CAGR of 27.8% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Advancements in Autism Diagnosis the Middle East Eye Tracking Market Growth.

  • Increasing Adoption of Eye Tracking Technology in Market Research Sector Boosts the Middle East Eye Tracking Market.

Companies Profiled

15

Market Share

Available for 10 companies

Customization Scope

  • Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Tobii AB

  • Smart Eye AB

  • Lattice Semiconductor Corp

  • Ogilvy

  • Seeing Machines Limited

  • AVSimulation

  • Lumen

  • Eyetech Digital Systems, Inc.

  • EyeTracking

  • Gazepoint

  • Eyegaze

  • Eyeware Tech

  • SR Research Ltd.

  • Pupil Labs 

  • Irisbond Crowdbonding, S.L.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the Middle East eye tracking market includes Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

According to the Next Move Strategy Consulting, the size of the Middle East eye tracking market is predicted to reach USD 118.8 million by 2030, at a CAGR of 27.8% from 2024 to 2030.

The eye tracking market face challenges from the proliferation of alternative technologies including gesture recognition, unimodal methods, and multimodal activity recognition. These technologies offer competitive solutions that extend beyond traditional eye tracking capabilities, potentially limiting market growth.

Eye tracking technology is used across various industries, including retail, automotive, healthcare, government, consumer behavior research, usability testing, assistive communication, and academic research.

The integration of augmented reality and virtual reality in eye tracking technology is expected to unlock significant opportunities, enhancing user engagement and comfort levels in digital environments.

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