Netherlands Digital Marketplace Market

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Netherlands Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industry Forecast, 2024–2030

Industry: ICT & Media | Publish Date: 28-Jun-2024 | No of Pages: 135 | No. of Tables: 101 | No. of Figures: 46 | Format: PDF | Report Code : N/A

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Netherlands Digital Marketplace Market Overview

The Netherlands Digital Marketplace Market size was valued at USD 6.01 billion in 2023, and is predicted to reach USD 13.03 billion by 2030, at a CAGR of 11.5% from 2024 to 2030. Digital marketplace market, also known as online marketplaces or digital commerce platforms, serve as virtual hubs where individuals engage in buying or selling goods, services, or information. These platforms facilitate transactions among various parties, including buyers and sellers, within a centralized online environment optimized for easy product discovery, purchasing, and delivery.

Notable examples of online marketplaces include well-known e-commerce platforms such as Amazon, eBay, and Alibaba, as well as service-oriented platforms such as Upwork and Fiverr. Leveraging advanced technology, these platforms streamline transaction processes, ensuring secure payment processing while enhancing user experiences with features such as customer reviews and ratings. Consequently, digital storefronts play a crucial role in modern commerce, bridging the gap between businesses and consumers across different geographic locations and enabling seamless global transactions.

Expansion of Online Platforms Accelerates the Netherlands Digital Marketplace Market Growth

Metro Markets, an online marketplace specializing in non-food products, is spearheading initiatives to expand online platforms for restaurateurs in the Netherlands, promising significant growth in the digital marketplace market. By offering a centralized platform for restaurants to showcase their offerings and access a broader audience, this endeavor enhances visibility and accessibility for food businesses. 

Consumers stand to benefit from a diverse array of dining options and convenient online ordering, thereby driving heightened engagement with online marketplaces. For instance, Metro Markets launched an online platform for restaurateurs in the Netherlands in March 2023, positioning itself as Europe's largest non-food online marketplace.

 

Technological Advancements by Key Players in the Netherlands, Drives the Market Growth

In November 2022, Beerwulf, an online beer retailer under Heineken, unveiled its inaugural marketplace in the Netherlands, signalling a pivotal development in the Netherlands digital marketplace market landscape.

This platform enables third-party retailers to showcase and sell products on Beerwulf's platform, aligning with the company's strategy to offer a curated assortment of quality beers and become a leading B2C online beer platform in Europe. 

Beerwulf's initiative in expanding the online beer marketplace in the Netherlands is poised to drive substantial growth in the digital marketplace market by catering to the specific needs of beer enthusiasts in Netherlands, and enhancing convenience in purchasing beer products online.

Challenges in Cybersecurity and Consumer Trust Impede Market Expansion

Concerns arising from cybersecurity threats and consumer trust issues pose significant hurdles to the expansion of the market. When consumers perceive online platforms as vulnerable to cyberattacks, they hesitate to share personal information or engage in transactions, fearing privacy breaches or financial harm. 

This lack of trust lead to reduced usage of digital marketplaces and reluctance to participate in online shopping, thus hindering the Netherlands digital marketplace market growth. Moreover, instances of data breaches or fraudulent activities damage the reputation online marketplaces, discouraging both consumers and businesses from active involvement in the online marketplace environment.

 

Augmented Reality (AR) and Virtual Reality (VR) Integration Creates Lucrative Opportunities for Market Expansion

By integrating AR and VR technologies, virtual marketplaces offer users immersive and interactive shopping experiences. These cutting-edge technologies enable consumers to visualize products in real-world settings, virtually try them before purchasing, and explore dynamic virtual environments. Such immersive experiences not only enhance customer engagement and foster brand loyalty but also drive sales. 

Furthermore, AR and VR empower businesses to effectively showcase their products by providing detailed information and personalized recommendations to users. Therefore, the integration of AR and VR technologies presents a promising opportunity to revolutionize the future of digital marketplaces by delivering innovative and compelling internet shopping experiences.

 

Competitive Landscape  

The various market players operating in the Netherlands digital marketplace industry include Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd. and others.

Netherlands Digital Marketplace Market Key Segments

By Platform

  • Desktop

  • Mobile

  • Tablets

By Model Type

  • Business to Business (B2B)

  • Business to Consumer (B2C)

  • Consumer to Consumer (C2C)

By End-User

  • Commercial

  • Personal

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 6.01 Billion

Revenue Forecast in 2030

USD 13.03 Billion

Growth Rate

CAGR of 11.5% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Billion (USD)

Growth Factors

  • Expansion of online platforms for restaurateurs boosts the market growth.

  • Technological advancement by key players drives the growth of industry.

Companies Profiled

15

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Amazon.com, Inc.

  • Walmart Inc.

  • eBay Inc.

  • Alibaba Group Holding Limited

  • Rakuten Group, Inc.

  • Sea Limited

  • MercadoLibre, Inc.

  • JD.com, Inc.

  • Etsy, Inc.

  • Allegro.eu

  • Kogan.com

  • SEEK

  • Carsales

  • REA Group Ltd.

  • Airtasker Ltd.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the Netherlands online marketplace industry are Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd., Freelancer Ltd., and Hipages Group.

According to Next Move Strategy Consulting, the size of the Netherlands digital marketplace market was estimated at USD 6.01 billion in 2023.

The integration of Augmented Reality (AR) and Virtual Reality (VR) technologies is expected to create opportunities for the Netherlands digital marketplace market.

Cybersecurity and customer trust issues related to digital commerce platforms acts as restraining factors to the growth of Netherlands digital marketplace market.

According to Next Move Strategy Consulting, the size of the Netherlands digital marketplace market is estimated to be at USD 13.03 billion in 2030.

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