South Korea Eye Tracking Market

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South Korea Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Semiconductor & Electronics | Publish Date: 18-Jul-2024 | No of Pages: 143 | No. of Tables: 108 | No. of Figures: 53 | Format: PDF | Report Code : N/A

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South Korea Eye Tracking Market Overview

The South Korea Eye Tracking Market size was valued at USD 65.1 million in 2023, and is predicted to reach USD 279.6 million by 2030, at a CAGR of 22.0% from 2024 to 2030. The eye tracking industry is a comprehensive ecosystem of products, services, and technologies designed to measure and analyze eye movements, gaze direction, and fixation points. This market includes specialized hardware such as cameras, sensors, and light sources, as well as software solutions for data processing and analysis. 

Eye tracking also known as eye monitoring systems are applied across various industries such as psychology, market research, user experience testing, and human-computer interaction to provide insights into consumer behavior, visual perception, and interface usability. In the contemporary landscape of user experience and human-computer interaction, eye monitoring systems emerges as an indispensable tool, offering invaluable insights into user engagement and interface usability. 

Thriving Gaming Industry Fuels Eye Tracking Market Growth in South Korea

In South Korea, the is experiencing significant growth, primarily driven by the increasing demand for eye tracking technology in the gaming and entertainment industry. South Korea's robust gaming culture, characterized by a large community of esports enthusiasts and professional gamers, is at the forefront of this demand. 

Eye tracking technology is being integrated into gaming hardware and software, enhancing the gaming experience by allowing players to control in-game actions and navigate virtual worlds with their gaze. Consequently, the dynamic gaming and entertainment sectors in South Korea are heavily contributing to the eye tracking market growth in South Korea.

 

Growing Automotive Industry Boosts the South Korea Eye Tracking Market Growth

The increasing integration of advanced Driver Monitoring System (DMS) technology in the automotive industry is driving the growth of the eye tracking market in South Korea. For instance, in March 2023, Smart Eye announced securing 12 new design wins for their DMS technology in collaboration with a Korean Original Equipment Manufacturer (OEM). 

These design wins underscore the growing importance of DMS solutions in the automotive sector, emphasizing their role in enhancing road safety and driver attentiveness. The adoption of such cutting-edge technologies is significantly contributing to the expansion of the eye tracking market in South Korea, particularly within the automotive industry.

Proliferation of Alternative Technologies Hinders the South Korea Eye Tracking Market Expansion

The South Korea eye tracking market expansion is significantly restrained by the proliferation of alternative technologies such as gesture recognition, unimodal methods, and multimodal activity recognition. The availability and adoption of these alternatives limit the market's growth potential by providing competitive solutions that meet diverse user needs and preferences.

 

Integration of AR and VR in Eye Tracking Technology Create Future Market Prospects  

The swift integration of eye monitoring systems across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the South Korea eye tracking market growth. This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, thereby elevating user engagement and comfort levels. 

This technology benefits from natural stimuli and controlled data collection, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. 

The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

 

Competitive Landscape  

The key market players operating in the South Korea eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

South Korea Eye Tracking Market Key Segments

By Type

  • Head Mounted Eye Tracker 

  • Remote Eye Tracker

By Component

  • Hardware

  • Software

By Application

  • Assistive Communication

  • Academic Research

  • Consumer Behavior Research

  • Usability Testing 

  • Other Applications

By End-User Industry

  • Retail

  • Automotive

  • Healthcare

  • Government 

  • Others

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 65.1 Million

Revenue Forecast in 2030

USD 279.6 Million

Growth Rate

CAGR of 22.0% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Integration of Advanced Driver Monitoring Systems Boost the South Korea eye tracking market Growth.

  • Thriving Gaming Industry Fuels the South Korea Eye Tracking Market Growth.

Companies Profiled

15

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Tobii AB

  • Smart Eye AB

  • Lattice Semiconductor Corp

  • Ogilvy

  • Seeing Machines Limited

  • AVSimulation

  • Lumen

  • Eyetech Digital Systems, Inc.

  • EyeTracking

  • Gazepoint

  • Eyegaze

  • Eyeware Tech

  • SR Research Ltd.

  • Pupil Labs 

  • Irisbond Crowdbonding, S.L.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the South Korea eye tracking market includes Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

According to the Next Move Strategy Consulting, the size of the South Korea eye tracking market is predicted to reach USD 279.6 million by 2030, at a CAGR of 22.0% from 2024 to 2030.

The market face challenges from the proliferation of alternative technologies including gesture recognition, unimodal methods, and multimodal activity recognition. These technologies offer competitive solutions that extend beyond traditional eye tracking capabilities, potentially limiting market growth.

Eye tracking technology is used across various industries, including retail, automotive, healthcare, government, consumer behavior research, usability testing, assistive communication, and academic research.

The integration of augmented reality and virtual reality in eye tracking technology is expected to unlock significant opportunities, enhancing user engagement and comfort levels in digital environments.

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