Industry: Semiconductor & Electronics | Publish Date: 18-Jul-2024 | No of Pages: 143 | No. of Tables: 108 | No. of Figures: 53 | Format: PDF | Report Code : N/A
The South Korea Eye Tracking Market size was valued at USD 65.1 million in 2023, and is predicted to reach USD 279.6 million by 2030, at a CAGR of 22.0% from 2024 to 2030. The eye tracking industry is a comprehensive ecosystem of products, services, and technologies designed to measure and analyze eye movements, gaze direction, and fixation points. This market includes specialized hardware such as cameras, sensors, and light sources, as well as software solutions for data processing and analysis.
Eye tracking also known as eye monitoring systems are applied across various industries such as psychology, market research, user experience testing, and human-computer interaction to provide insights into consumer behavior, visual perception, and interface usability. In the contemporary landscape of user experience and human-computer interaction, eye monitoring systems emerges as an indispensable tool, offering invaluable insights into user engagement and interface usability.
In South Korea, the is experiencing significant growth, primarily driven by the increasing demand for eye tracking technology in the gaming and entertainment industry. South Korea's robust gaming culture, characterized by a large community of esports enthusiasts and professional gamers, is at the forefront of this demand.
Eye tracking technology is being integrated into gaming hardware and software, enhancing the gaming experience by allowing players to control in-game actions and navigate virtual worlds with their gaze. Consequently, the dynamic gaming and entertainment sectors in South Korea are heavily contributing to the eye tracking market growth in South Korea.
The increasing integration of advanced Driver Monitoring System (DMS) technology in the automotive industry is driving the growth of the eye tracking market in South Korea. For instance, in March 2023, Smart Eye announced securing 12 new design wins for their DMS technology in collaboration with a Korean Original Equipment Manufacturer (OEM).
These design wins underscore the growing importance of DMS solutions in the automotive sector, emphasizing their role in enhancing road safety and driver attentiveness. The adoption of such cutting-edge technologies is significantly contributing to the expansion of the eye tracking market in South Korea, particularly within the automotive industry.
The South Korea eye tracking market expansion is significantly restrained by the proliferation of alternative technologies such as gesture recognition, unimodal methods, and multimodal activity recognition. The availability and adoption of these alternatives limit the market's growth potential by providing competitive solutions that meet diverse user needs and preferences.
The swift integration of eye monitoring systems across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the South Korea eye tracking market growth. This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, thereby elevating user engagement and comfort levels.
This technology benefits from natural stimuli and controlled data collection, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens.
The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.
The key market players operating in the South Korea eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.
Head Mounted Eye Tracker
Remote Eye Tracker
Hardware
Software
Assistive Communication
Academic Research
Consumer Behavior Research
Usability Testing
Other Applications
Retail
Automotive
Healthcare
Government
Others
REPORT SCOPE AND SEGMENTATION:
Parameters |
Details |
Market Size in 2023 |
USD 65.1 Million |
Revenue Forecast in 2030 |
USD 279.6 Million |
Growth Rate |
CAGR of 22.0% from 2024 to 2030 |
Analysis Period |
2023–2030 |
Base Year Considered |
2023 |
Forecast Period |
2024–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
15 |
Market Share |
Available for 10 companies |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
Tobii AB
Smart Eye AB
Lattice Semiconductor Corp
Ogilvy
Seeing Machines Limited
AVSimulation
Lumen
Eyetech Digital Systems, Inc.
EyeTracking
Gazepoint
Eyegaze
Eyeware Tech
SR Research Ltd.
Pupil Labs
Irisbond Crowdbonding, S.L.