Industry: Semiconductor & Electronics | Publish Date: 17-Jul-2024 | No of Pages: 143 | No. of Tables: 108 | No. of Figures: 53 | Format: PDF | Report Code : N/A
The UK Eye Tracking Market size was valued at USD 43.3 million in 2023, and is predicted to reach USD 276.7 million by 2030, at a CAGR of 29.1% from 2024 to 2030. The eye tracking market is a comprehensive ecosystem of products, services, and technologies designed to measure and analyze eye movements, gaze direction, and fixation points. This market includes specialized hardware such as cameras, sensors, and light sources, as well as software solutions for data processing and analysis.
Eye tracking also known as eye monitoring systems are applied across various industries such as psychology, market research, user experience testing, and human-computer interaction to provide insights into consumer behavior, visual perception, and interface usability.
In the contemporary landscape of user experience and human-computer interaction, eye tracking emerges as an indispensable tool, offering invaluable insights into user engagement and interface usability.
The adoption of eye monitoring system is increasing as businesses in retail, automotive, and advertising sectors leverage it to gain deeper insights into consumer behavior and preferences.
This technology helps companies understand where and how consumers focus their attention, aiding in market analysis and enabling informed decisions to enhance products and marketing strategies. For instance, in October 2023, Tobii, a leader in eye tracking hardware and software, launched a new product called UX Explore.
This innovation allows researchers to conduct comprehensive eye tracking and attention measurement studies via mobile phones, potentially advancing eye tracking research and its applications across various industries, particularly in understanding user experiences and behavior.
The increasing demand for eye tracking technology in smart wearables is significantly driving the eye tracking market growth in the country. Eye-tracking technology enhances user experiences by enabling precise control, seamless interaction, and more immersive experiences in these devices.
This capability is particularly important in applications such as gaming, virtual training, and interactive media, where accurate and responsive user input is critical. The growing popularity of smart wearables for both personal and professional use underscores the expanding market for eye-tracking solutions, as manufacturers integrate these technologies to meet consumer expectations and improve device functionality. This trend is anticipated to continue, further accelerating the adoption and development of eye-tracking technology within the smart wearables sector.
The UK eye tracking market expansion is significantly restrained by the proliferation of alternative technologies such as gesture recognition, unimodal methods, and multimodal activity recognition. The availability and adoption of these alternatives limit the market's growth potential by providing competitive solutions that meet diverse user needs and preferences.
The swift integration of eye monitoring systems across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the UK eye tracking market growth.
This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens.
The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.
The key market players operating in the UK eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.
Head Mounted Eye Tracker
Remote Eye Tracker
Hardware
Software
Assistive Communication
Academic Research
Consumer Behavior Research
Usability Testing
Other Applications
Retail
Automotive
Healthcare
Government
Others
REPORT SCOPE AND SEGMENTATION:
Parameters |
Details |
Market Size in 2023 |
USD 43.3 Million |
Revenue Forecast in 2030 |
USD 276.7 Million |
Growth Rate |
CAGR of 29.1% from 2024 to 2030 |
Analysis Period |
2023–2030 |
Base Year Considered |
2023 |
Forecast Period |
2024–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
15 |
Market Share |
Available for 10 companies |
Customization Scope |
|
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
Tobii AB
Smart Eye AB
Lattice Semiconductor Corp
Ogilvy
Seeing Machines Limited
AVSimulation
Lumen
Eyetech Digital Systems, Inc.
EyeTracking
Gazepoint
Eyegaze
Eyeware Tech
SR Research Ltd.
Pupil Labs
Irisbond Crowdbonding, S.L.