Expanding applications of eye tracking across diverse sectors including healthcare and military is driving the growth of the Australia eye tracking market demand during the forecast period.

The Australia Eye Tracking Market size was valued at USD 28.1 million in 2023, and is predicted to reach USD 93.1 million by 2030, at a CAGR of 17.5% from 2024 to 2030, according to new research by Next Move Strategy Consulting.

The increasing prevalence of dementia among Australians residing in aged care facilities, combined with projections of a global doubling in the elderly population over the next 30 years, is fueling the demand for innovative eye-tracking technology in Australia. More than half of residents in Australian aged care facilities are diagnosed with dementia, prompting aged care providers worldwide to prepare for a significant rise in the number of individuals aged 65 and older. 

Experts from South Australia’s Flinders University’s Caring Futures Institute are utilizing this technology to amplify the voices and meet the needs of older individuals, aligning with the Royal Commission into Aged Care Quality and Safety's efforts to reassess and enhance the standard of aged care services across the country. This dedicated focus on elderly care and well-being is driving the adoption of eye-tracking solutions, thereby driving the Australia eye tracking market growth.

Moreover, the growing demand for eye tracking technologies within Australia's military and defense sectors is fueling the Australia eye tracking market growth. This uptick in demand is driven by the necessity for advanced surveillance and monitoring capabilities that can enhance situational awareness and operational efficiency. 

Australian military and defense organizations are increasingly integrating eye tracking technologies to analyze soldiers' visual behaviors, monitor fatigue levels, and enhance training effectiveness. This strategic adoption demonstrates a commitment to leveraging cutting-edge technologies to strengthen national security and operational preparedness.

The deployment of these technologies highlights their critical role in providing real-time insights and improving decision-making processes in complex operational environments, thereby driving the Australia eye tracking market trends.

However, the proliferation of alternative technologies, including gesture recognition, unimodal methods, and multimodal activity recognition, emerges as a significant restraint on the growth of the Australia eye tracking market. Gesture recognition, for instance, employs mathematical algorithms to interpret human gestures, enabling device control through simple movements. This technology is particularly adept at recognizing emotions conveyed through facial expressions, hand gestures, and body language. 

In sectors such as consumer electronics and gaming, where the ability to predict user behavior is paramount, these alternative technologies offer valuable insights that extend beyond the capabilities of traditional eye tracking. Consequently, the availability and adoption of such alternatives hinder the eye tracking market growth potential by providing competitive solutions that cater to diverse user needs and preferences.

On the other hand, the swift integration of eye-tracking technology across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the Australia eye tracking market.

This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, thereby elevating user engagement and comfort levels. This technology benefits from natural stimuli and controlled data collection, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. 

For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

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Several key players operating in the Australia eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

Key Insights from the Australia Eye Tracking Market Report:

• The information related to key drivers, restraints, and opportunities and their impact on the Australia eye tracking market trends is provided in the report.

• The value chain analysis in the market study provides a clear picture of the roles of each stakeholder.

• The market share of players in the Australia eye tracking market is provided in the report along with their competitive analysis.