Africa Digital Marketplace Market Analysis | 2030

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Africa Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industry Forecast, 2024– 2030

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Africa Digital Marketplace Market Overview

The Africa Digital Marketplace Market size was valued at USD 10.25 billion in 2023, and is predicted to reach USD 20.23 billion by 2030, at a CAGR of 9.9% from 2024 to 2030. Digital marketplace market, also referred to as online marketplaces or digital commerce platforms, serve as virtual hubs where individuals engage in the exchange of goods, services, or information. Acting as intermediaries, these platforms facilitate transactions among various parties, including buyers and sellers, within a centralized online environment optimized for effortless product discovery, purchasing, and delivery. Noteworthy examples of online marketplaces encompass well-established e-commerce platforms such as Amazon, eBay, and Alibaba, as well as service-oriented platforms such as Upwork and Fiverr.

Leveraging advanced technology, these platforms streamline transaction processes, ensuring prompt and secure payment processing while safeguarding the financial data of all involved parties. Moreover, they enhance user experiences by providing features such as customer reviews, ratings, and mechanisms for resolving transaction-related issues. Consequently, online marketplaces utilize technology to improve the overall online shopping experience, enhancing convenience and security for both buyers and sellers. They play an essential role in the modern economy by bridging the gap between businesses and consumers across different geographic locations, thereby facilitating seamless and convenient global commerce.

Expansion of Online Marketplaces Drives Substantial Africa Digital Marketplace Market Growth

Africa is positioned for significant growth, fueled by the expansion of online marketplaces across the continent. For example, Amazon is poised to launch its online marketplace, Amazon.co.za, in South Africa in 2024. This marks Amazon's inaugural entry into the South African retail market, offering local sellers the opportunity to reach customers nationwide.

The platform aims to empower small- and medium-sized businesses by providing a wide array of products, competitive pricing, and consumer convenience. As online marketplaces continue to evolve and extend their reach in Africa, they play a pivotal role in propelling the growth of the digital marketplace market and reshaping the retail landscape across the continent.

Expansion in E-commerce Sector Propels the Growth of the Africa Digital Marketplace Market Trends

In April 2024, Zando, a South African online fashion retailer, unveiled an international e-commerce division named Zando Global to rival fast-fashion Chinese e-commerce giants Shein and Temu in South Africa. This strategic initiative by Zando aims to cater to the escalating demand for budget-friendly apparel and counter the competitive pricing offered by Shein and Temu.

Zando Global will serve as a reliable alternative for South African consumers to purchase international products, featuring a diverse range of items including fashion, homeware, gadgets, and wigs. Through the provision of a broad product range and free shipping options, Zando Global contributes to the growth and diversification of the digital marketplace in South Africa, fostering competition and innovation in the e-commerce landscape.

Challenges Posed by Cybersecurity Threats and Consumer Trust Issues Limit Market Expansion

When consumers perceive online platforms as vulnerable to cyberattacks hesitate to share personal information or engage in transactions due to concerns about privacy breaches or financial harm.

This leads to reduced utilization of digital marketplaces and reluctance to participate in online shopping, thereby hindering market growth. Furthermore, instances of data breaches or fraudulent activities damage the reputation of online marketplaces, discouraging both consumers and businesses from active involvement in the online marketplace environment.

Opportunity Arising from Integration of Augmented Reality (AR) and Virtual Reality (VR) Technologies Presents a Market Opportunity

The incorporation of AR and VR technologies presents an opportunity for online marketplaces to offer users immersive and interactive shopping experiences. These technologies enable consumers to visualize products in real-world contexts, virtually test them before purchasing, and explore dynamic virtual environments. Such immersive encounters not only enhance customer engagement and nurture brand loyalty but also drive sales.

Additionally, AR and VR empower businesses to effectively showcase their products by providing detailed information and personalized recommendations to users. Thus, the integration of AR and VR technologies are capable of the potential to revolutionize the future of digital marketplaces by delivering innovative and captivating shopping experiences.

Competitive Landscape

The key players operating in the Africa digital marketplace industry include Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd. and others.

Africa Digital Marketplace Market Key Segments

By Platform

Desktop
Mobile
Tablets

By Model Type

Business to Business (B2B)
Business to Consumer (B2C)
Consumer to Consumer (C2C)

By End-User

Commercial
Personal

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size in 2023	USD 10.25 Billion
Revenue Forecast in 2030	USD 20.23 Billion
Growth Rate	CAGR of 9.9% from 2024 to 2030
Analysis Period	2023–2030
Base Year Considered	2023
Forecast Period	2024–2030
Market Size Estimation	Billion (USD)
Growth Factors	Expansion of online marketplaces boosts the market growth. Expansion in E-commerce Sector drives the growth of industry.
Companies Profiled	15
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

Amazon.com, Inc.
Walmart Inc.
eBay Inc.
Alibaba Group Holding Limited
Rakuten Group, Inc.
Sea Limited
MercadoLibre, Inc.
JD.com, Inc.
Etsy, Inc.
Allegro.eu
Kogan.com
SEEK
Carsales
REA Group Ltd.
Airtasker Ltd.

1 INTRODUCTION

1.1 REPORT DESCRIPTION

1.2 RESEARCH METHODOLOGY

1.2.1 SECONDARY RESEARCH

1.2.2 DATA ANALYSIS FRAMEWORK

1.2.3 MARKET SIZE ESTIMATION

1.2.4 FORECASTING

1.2.5 PRIMARY RESEARCH AND DATA VALIDATION

2 AFRICA DIGITAL MARKETPLACE MARKET – EXECUTIVE SUMMARY

2.1. MARKET SNAPSHOT, 2023 - 2030, MILLION USD

3 PORTER’S FIVE FORCE MODEL ANALYSIS

3.1 BARGAINING POWER OF SUPPLIERS

3.2 BARGAINING POWER OF BUYERS

3.3 DEGREE OF COMPETITION

3.4 THREAT OF SUBSTITUTE

3.5 THREAT OF NEW ENTRANTS

4 MARKET SHARE ANALYSIS

4.1 MARKET SHARE ANALYSIS OF TOP PROVIDERS, 2023

5 MARKET DYNAMICS

5.1 GROWTH DRIVERS

5.1.1 DRIVER 1

5.1.2 DRIVER 2

5.1.3 DRIVER 3

5.1.4 DRIVER 4

5.2 CHALLENGES

5.2.1 CHALLENGE 1

5.2.2 CHALLENGE 2

5.2.3 CHALLENGE 3

5.2.4 CHALLENGE 4

5.3 OPPORTUNITIES

5.3.1 OPPORTUNITY 1

5.3.2 OPPORTUNITY 2

6 AFRICA DIGITAL MARKETPLACE MARKET BY PLATFORM

6.1 OVERVIEW

6.2 DESKTOP MARKET

6.3 MOBILE MARKET

6.4 TABLETS MARKET

7 AFRICA DIGITAL MARKETPLACE MARKET BY MODEL TYPE

7.1 OVERVIEW

7.2 BUSINESS TO BUSINESS (B2B) MARKET

7.3 BUSINESS TO CONSUMER (B2C) MARKET

7.4 CONSUMER TO CONSUMER (C2C) MARKET

8 AFRICA DIGITAL MARKETPLACE MARKET BY END-USER

8.1 OVERVIEW

8.2 COMMERCIAL MARKET

8.3 PERSONAL MARKET

9 COMPANY PROFILES

9.1 AMAZON INC.

9.1.1 COMPANY OVERVIEW

9.1.2 COMPANY SNAPSHOT

9.1.3 OPERATING BUSINESS SEGMENTS

9.1.4 PRODUCT PORTFOLIO

9.1.5 BUSINESS PERFORMANCE

9.1.6 BUSINESS SEGMENTS

9.1.7 GEOGRAPHIC SEGMENTS

9.1.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.1.9 PRIMARY MARKET COMPETITORS

9.2 WALMART INC.

9.2.1 COMPANY OVERVIEW

9.2.2 COMPANY SNAPSHOT

9.2.3 OPERATING BUSINESS SEGMENTS

9.2.4 PRODUCT PORTFOLIO

9.2.5 BUSINESS PERFORMANCE

9.2.6 BUSINESS SEGMENTS

9.2.7 GEOGRAPHIC SEGMENTS

9.2.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.2.9 PRIMARY MARKET COMPETITORS

9.3 EBAY INC.

9.3.1 COMPANY OVERVIEW

9.3.2 COMPANY SNAPSHOT

9.3.3 OPERATING BUSINESS SEGMENTS

9.3.4 PRODUCT PORTFOLIO

9.3.5 BUSINESS PERFORMANCE

9.3.6 BUSINESS SEGMENTS

9.3.7 GEOGRAPHIC SEGMENTS

9.3.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.3.9 PRIMARY MARKET COMPETITORS

9.4 ALIBABA GROUP HOLDING LIMITED

9.4.1 COMPANY OVERVIEW

9.4.2 COMPANY SNAPSHOT

9.4.3 OPERATING BUSINESS SEGMENTS

9.4.4 PRODUCT PORTFOLIO

9.4.5 BUSINESS PERFORMANCE

9.4.6 BUSINESS SEGMENTS

9.4.7 GEOGRAPHIC SEGMENTS

9.4.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.4.9 PRIMARY MARKET COMPETITORS

9.5 RAKUTEN GROUP, INC.

9.5.1 COMPANY OVERVIEW

9.5.2 COMPANY SNAPSHOT

9.5.3 OPERATING BUSINESS SEGMENTS

9.5.4 PRODUCT PORTFOLIO

9.5.5 BUSINESS PERFORMANCE

9.5.6 BUSINESS SEGMENTS

9.5.7 GEOGRAPHIC SEGMENTS

9.5.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.5.9 PRIMARY MARKET COMPETITORS

9.6 SEA LIMITED

9.6.1 COMPANY OVERVIEW

9.6.2 COMPANY SNAPSHOT

9.6.3 OPERATING BUSINESS SEGMENTS

9.6.4 PRODUCT PORTFOLIO

9.6.5 BUSINESS PERFORMANCE

9.6.6 BUSINESS SEGMENTS

9.6.7 GEOGRAPHIC SEGMENTS

9.6.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.6.9 PRIMARY MARKET COMPETITORS

9.7 MERCADOLIBRE, INC.

9.7.1 COMPANY OVERVIEW

9.7.2 COMPANY SNAPSHOT

9.7.3 OPERATING BUSINESS SEGMENTS

9.7.4 PRODUCT PORTFOLIO

9.7.5 BUSINESS PERFORMANCE

9.7.6 BUSINESS SEGMENTS

9.7.7 GEOGRAPHIC SEGMENTS

9.7.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.7.9 PRIMARY MARKET COMPETITORS

9.8 JD.COM, INC.

9.8.1 COMPANY OVERVIEW

9.8.2 COMPANY SNAPSHOT

9.8.3 OPERATING BUSINESS SEGMENTS

9.8.4 PRODUCT PORTFOLIO

9.8.5 BUSINESS PERFORMANCE

9.8.6 BUSINESS SEGMENTS

9.8.7 GEOGRAPHIC SEGMENTS

9.8.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.8.9 PRIMARY MARKET COMPETITORS

9.9 ETSY, INC.

9.9.1 COMPANY OVERVIEW

9.9.2 COMPANY SNAPSHOT

9.9.3 OPERATING BUSINESS SEGMENTS

9.9.4 PRODUCT PORTFOLIO

9.9.5 BUSINESS PERFORMANCE

9.9.6 BUSINESS SEGMENTS

9.9.7 GEOGRAPHIC SEGMENTS

9.9.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.9.9 PRIMARY MARKET COMPETITORS

9.10 ALLEGRO.EU

9.10.1 COMPANY OVERVIEW

9.10.2 COMPANY SNAPSHOT

9.10.3 OPERATING BUSINESS SEGMENTS

9.10.4 PRODUCT PORTFOLIO

9.10.5 BUSINESS PERFORMANCE

9.10.6 BUSINESS SEGMENTS

9.10.7 GEOGRAPHIC SEGMENTS

9.10.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.10.9 PRIMARY MARKET COMPETITORS

9.11 KOGAN.COM

9.11.1 COMPANY OVERVIEW

9.11.2 COMPANY SNAPSHOT

9.11.3 OPERATING BUSINESS SEGMENTS

9.11.4 PRODUCT PORTFOLIO

9.11.5 BUSINESS PERFORMANCE

9.11.6 BUSINESS SEGMENTS

9.11.7 GEOGRAPHIC SEGMENTS

9.11.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.11.9 PRIMARY MARKET COMPETITORS

9.12 SEEK

9.12.1 COMPANY OVERVIEW

9.12.2 COMPANY SNAPSHOT

9.12.3 OPERATING BUSINESS SEGMENTS

9.12.4 PRODUCT PORTFOLIO

9.12.5 BUSINESS PERFORMANCE

9.12.6 BUSINESS SEGMENTS

9.12.7 GEOGRAPHIC SEGMENTS

9.12.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.12.9 PRIMARY MARKET COMPETITORS

9.13 CARSALES

9.13.1 COMPANY OVERVIEW

9.13.2 COMPANY SNAPSHOT

9.13.3 OPERATING BUSINESS SEGMENTS

9.13.4 PRODUCT PORTFOLIO

9.13.5 BUSINESS PERFORMANCE

9.13.6 BUSINESS SEGMENTS

9.13.7 GEOGRAPHIC SEGMENTS

9.13.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.13.9 PRIMARY MARKET COMPETITORS

9.14 REA GROUP LTD.

9.14.1 COMPANY OVERVIEW

9.14.2 COMPANY SNAPSHOT

9.14.3 OPERATING BUSINESS SEGMENTS

9.14.4 PRODUCT PORTFOLIO

9.14.5 BUSINESS PERFORMANCE

9.14.6 BUSINESS SEGMENTS

9.14.7 GEOGRAPHIC SEGMENTS

9.14.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.14.9 PRIMARY MARKET COMPETITORS

9.15 AIRTASKER LTD.

9.15.1 COMPANY OVERVIEW

9.15.2 COMPANY SNAPSHOT

9.15.3 OPERATING BUSINESS SEGMENTS

9.15.4 PRODUCT PORTFOLIO

9.15.5 BUSINESS PERFORMANCE

9.15.6 BUSINESS SEGMENTS

9.15.7 GEOGRAPHIC SEGMENTS

9.15.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.15.9 PRIMARY MARKET COMPETITORS

LIST OF TABLES

TABLE 1. AFRICA DIGITAL MARKETPLACE MARKET VALUE, BY PLATFORM, 2023-2030, (MILLION USD)

TABLE 2. DESKTOP, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 3. MOBILE, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 4. TABLETS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 5. AFRICA DIGITAL MARKETPLACE MARKET VALUE, BY MODEL TYPE, 2023-2030, (MILLION USD)

TABLE 6. BUSINESS TO BUSINESS (B2B), MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 7. BUSINESS TO CONSUMER (B2C), MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 8. CONSUMER TO CONSUMER (C2C), MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 9. AFRICA DIGITAL MARKETPLACE MARKET VALUE, BY END-USER, 2023-2030, (MILLION USD)

TABLE 10. COMMERCIAL, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 11. PERSONAL, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 12. AMAZON INC.: COMPANY SNAPSHOT

TABLE 13. AMAZON INC.: OPERATING BUSINESS SEGMENTS

TABLE 14. AMAZON INC.: PRODUCT PORTFOLIO

TABLE 15. AMAZON INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 16. AMAZON INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 17. AMAZON INC.: KEY STRATERGY

TABLE 18. WALMART INC.: COMPANY SNAPSHOT

TABLE 19. WALMART INC.: OPERATING BUSINESS SEGMENTS

TABLE 20. WALMART INC.: PRODUCT PORTFOLIO

TABLE 21. WALMART INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 22. WALMART INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 23. WALMART INC.: KEY STRATERGY

TABLE 24. EBAY INC.: COMPANY SNAPSHOT

TABLE 25. EBAY INC.: OPERATING BUSINESS SEGMENTS

TABLE 26. EBAY INC.: PRODUCT PORTFOLIO

TABLE 27. EBAY INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 28. EBAY INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 29. EBAY INC.: KEY STRATERGY

TABLE 30. ALIBABA GROUP HOLDING LIMITED: COMPANY SNAPSHOT

TABLE 31. ALIBABA GROUP HOLDING LIMITED: OPERATING BUSINESS SEGMENTS

TABLE 32. ALIBABA GROUP HOLDING LIMITED: PRODUCT PORTFOLIO

TABLE 33. ALIBABA GROUP HOLDING LIMITED: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 34. ALIBABA GROUP HOLDING LIMITED: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 35. ALIBABA GROUP HOLDING LIMITED: KEY STRATERGY

TABLE 36. RAKUTEN GROUP, INC.: COMPANY SNAPSHOT

TABLE 37. RAKUTEN GROUP, INC.: OPERATING BUSINESS SEGMENTS

TABLE 38. RAKUTEN GROUP, INC.: PRODUCT PORTFOLIO

TABLE 39. RAKUTEN GROUP, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 40. RAKUTEN GROUP, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 41. RAKUTEN GROUP, INC.: KEY STRATERGY

TABLE 42. SEA LIMITED: COMPANY SNAPSHOT

TABLE 43. SEA LIMITED: OPERATING BUSINESS SEGMENTS

TABLE 44. SEA LIMITED: PRODUCT PORTFOLIO

TABLE 45. SEA LIMITED: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 46. SEA LIMITED: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 47. SEA LIMITED: KEY STRATERGY

TABLE 48. MERCADOLIBRE, INC.: COMPANY SNAPSHOT

TABLE 49. MERCADOLIBRE, INC.: OPERATING BUSINESS SEGMENTS

TABLE 50. MERCADOLIBRE, INC.: PRODUCT PORTFOLIO

TABLE 51. MERCADOLIBRE, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 52. MERCADOLIBRE, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 53. MERCADOLIBRE, INC.: KEY STRATERGY

TABLE 54. JD.COM, INC.: COMPANY SNAPSHOT

TABLE 55. JD.COM, INC.: OPERATING BUSINESS SEGMENTS

TABLE 56. JD.COM, INC.: PRODUCT PORTFOLIO

TABLE 57. JD.COM, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 58. JD.COM, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 59. JD.COM, INC.: KEY STRATERGY

TABLE 60. ETSY, INC.: COMPANY SNAPSHOT

TABLE 61. ETSY, INC.: OPERATING BUSINESS SEGMENTS

TABLE 62. ETSY, INC.: PRODUCT PORTFOLIO

TABLE 63. ETSY, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 64. ETSY, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 65. ETSY, INC.: KEY STRATERGY

TABLE 66. ALLEGRO.EU: COMPANY SNAPSHOT

TABLE 67. ALLEGRO.EU: OPERATING BUSINESS SEGMENTS

TABLE 68. ALLEGRO.EU: PRODUCT PORTFOLIO

TABLE 69. ALLEGRO.EU: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 70. ALLEGRO.EU: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 71. ALLEGRO.EU: KEY STRATERGY

TABLE 72. KOGAN.COM: COMPANY SNAPSHOT

TABLE 73. KOGAN.COM: OPERATING BUSINESS SEGMENTS

TABLE 74. KOGAN.COM: PRODUCT PORTFOLIO

TABLE 75. KOGAN.COM: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 76. KOGAN.COM: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 77. KOGAN.COM: KEY STRATERGY

TABLE 78. SEEK: COMPANY SNAPSHOT

TABLE 79. SEEK: OPERATING BUSINESS SEGMENTS

TABLE 80. SEEK: PRODUCT PORTFOLIO

TABLE 81. SEEK: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 82. SEEK: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 83. SEEK: KEY STRATERGY

TABLE 84. CARSALES: COMPANY SNAPSHOT

TABLE 85. CARSALES: OPERATING BUSINESS SEGMENTS

TABLE 86. CARSALES: PRODUCT PORTFOLIO

TABLE 87. CARSALES: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 88. CARSALES: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 89. CARSALES: KEY STRATERGY

TABLE 90. REA GROUP LTD.: COMPANY SNAPSHOT

TABLE 91. REA GROUP LTD.: OPERATING BUSINESS SEGMENTS

TABLE 92. REA GROUP LTD.: PRODUCT PORTFOLIO

TABLE 93. REA GROUP LTD.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 94. REA GROUP LTD.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 95. REA GROUP LTD.: KEY STRATERGY

TABLE 96. AIRTASKER LTD.: COMPANY SNAPSHOT

TABLE 97. AIRTASKER LTD.: OPERATING BUSINESS SEGMENTS

TABLE 98. AIRTASKER LTD.: PRODUCT PORTFOLIO

TABLE 99. AIRTASKER LTD.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 100. AIRTASKER LTD.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 101. AIRTASKER LTD.: KEY STRATERGY

LIST OF FIGURES

FIGURE 1. BARGAINING POWER OF SUPPLIERS

FIGURE 2. BARGAINING POWER OF BUYERS

FIGURE 3. DEGREE OF COMPETITION

FIGURE 4. THREAT OF SUBSTITUTE

FIGURE 5. THREAT OF NEW ENTRANTS

FIGURE 6. AFRICA DIGITAL MARKETPLACE MARKET VALUE, BY PLATFORM, 2023-2030, (MILLION USD)

FIGURE 7. DESKTOP, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 8. MOBILE, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 9. TABLETS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 10. AFRICA DIGITAL MARKETPLACE MARKET VALUE, BY MODEL TYPE, 2023-2030, (MILLION USD)

FIGURE 11. BUSINESS TO BUSINESS (B2B), MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 12. BUSINESS TO CONSUMER (B2C), MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 13. CONSUMER TO CONSUMER (C2C), MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 14. AFRICA DIGITAL MARKETPLACE MARKET VALUE, BY END-USER, 2023-2030, (MILLION USD)

FIGURE 15. COMMERCIAL, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 16. PERSONAL, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 17. AMAZON INC.: NET SALES, (2021-2023)

FIGURE 18. AMAZON INC.: PRIMARY MARKET COMPETITORS

FIGURE 19. WALMART INC.: NET SALES, (2021-2023)

FIGURE 20. WALMART INC.: PRIMARY MARKET COMPETITORS

FIGURE 21. EBAY INC.: NET SALES, (2021-2023)

FIGURE 22. EBAY INC.: PRIMARY MARKET COMPETITORS

FIGURE 23. ALIBABA GROUP HOLDING LIMITED: NET SALES, (2021-2023)

FIGURE 24. ALIBABA GROUP HOLDING LIMITED: PRIMARY MARKET COMPETITORS

FIGURE 25. RAKUTEN GROUP, INC.: NET SALES, (2021-2023)

FIGURE 26. RAKUTEN GROUP, INC.: PRIMARY MARKET COMPETITORS

FIGURE 27. SEA LIMITED: NET SALES, (2021-2023)

FIGURE 28. SEA LIMITED: PRIMARY MARKET COMPETITORS

FIGURE 29. MERCADOLIBRE, INC.: NET SALES, (2021-2023)

FIGURE 30. MERCADOLIBRE, INC.: PRIMARY MARKET COMPETITORS

FIGURE 31. JD.COM, INC.: NET SALES, (2021-2023)

FIGURE 32. JD.COM, INC.: PRIMARY MARKET COMPETITORS

FIGURE 33. ETSY, INC.: NET SALES, (2021-2023)

FIGURE 34. ETSY, INC.: PRIMARY MARKET COMPETITORS

FIGURE 35. ALLEGRO.EU: NET SALES, (2021-2023)

FIGURE 36. ALLEGRO.EU: PRIMARY MARKET COMPETITORS

FIGURE 37. KOGAN.COM: NET SALES, (2021-2023)

FIGURE 38. KOGAN.COM: PRIMARY MARKET COMPETITORS

FIGURE 39. SEEK: NET SALES, (2021-2023)

FIGURE 40. SEEK: PRIMARY MARKET COMPETITORS

FIGURE 41. CARSALES: NET SALES, (2021-2023)

FIGURE 42. CARSALES: PRIMARY MARKET COMPETITORS

FIGURE 43. REA GROUP LTD.: NET SALES, (2021-2023)

FIGURE 44. REA GROUP LTD.: PRIMARY MARKET COMPETITORS

FIGURE 45. AIRTASKER LTD.: NET SALES, (2021-2023)

FIGURE 46. AIRTASKER LTD.: PRIMARY MARKET COMPETITORS

Frequently Asked Questions

The key players operating in the Africa online marketplace market are Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd., Freelancer Ltd., and Hipages Group.

According to the Next Move Strategy Consulting, the size of the Africa digital marketplace market is estimated at USD 10.25 billion in 2023.

The integration of Augmented Reality (AR) and Virtual Reality (VR) Technologies is expected to create opportunities for the Africa digital marketplace market.

Cybersecurity and customer trust issues related to digital commerce platforms acts as restraining factors to the growth of Africa digital marketplace market.

According to the Next Move Strategy Consulting, the size of the Africa digital marketplace market is estimated to be at USD 20.23 billion in 2030.

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Trending Report

Africa Digital Marketplace Market

Africa Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industry Forecast, 2024– 2030

Africa Digital Marketplace Market Overview

Expansion of Online Marketplaces Drives Substantial Africa Digital Marketplace Market Growth

Expansion in E-commerce Sector Propels the Growth of the Africa Digital Marketplace Market Trends

Challenges Posed by Cybersecurity Threats and Consumer Trust Issues Limit Market Expansion

Opportunity Arising from Integration of Augmented Reality (AR) and Virtual Reality (VR) Technologies Presents a Market Opportunity

Competitive Landscape

Africa Digital Marketplace Market Key Segments

By Platform

By Model Type

By End-User

KEY PLAYERS

Frequently Asked Questions

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Trending Report

Africa Digital Marketplace Market

Africa Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industry Forecast, 2024– 2030

Africa Digital Marketplace Market Overview

Expansion of Online Marketplaces Drives Substantial Africa Digital Marketplace Market Growth

Expansion in E-commerce Sector Propels the Growth of the Africa Digital Marketplace Market Trends

Challenges Posed by Cybersecurity Threats and Consumer Trust Issues Limit Market Expansion

Opportunity Arising from Integration of Augmented Reality (AR) and Virtual Reality (VR) Technologies Presents a Market Opportunity

Competitive Landscape

Africa Digital Marketplace Market Key Segments

By Platform

By Model Type

By End-User

KEY PLAYERS

Frequently Asked Questions

Which are the key players operating in the Africa digital marketplace market?

What will be the size of the Africa digital marketplace market in 2023?

What are the opportunity factors that enhance the growth of the Africa digital marketplace market?

What are the restraining factors which affect the growth of Africa digital marketplace market?

What is the size of the Africa digital marketplace market in 2030?

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