Agriculture Food Labeling System Market

Market Definition:

The Agriculture Food Labeling System Market size was valued at USD 77.6 Million in 2021 and is projected to reach USD 116.7 Million by 2030 at a CAGR of 4.5% from 2022 to 2030. Agriculture food labels are used to print key information, such as the list of ingredients, quality standards, and nutritional value of the food products.

It also includes information about the product identity and statement of the net content of the product. Agricultural food labels are designed to protect the health and well-being of consumers by accurately displaying the vitamins, minerals, and other nutrients contained in the product. It also conveys information about potential allergens, additives, or ingredients that could affect some consumers.

Market Dynamics and Trends:

The demand for agricultural food labeling systems is attributed to the mandate and laws that enforce the disclosure of all the ingredients and nutrient content of food items. Displaying such information on the product helps consumers decide if the food product is suitable for their consumption. For instance, in 2021, England enacted a new mandate, Natasha law, which deals with the legislation of the food labeling system imposed in the region. It declared that producers must provide detailed information on all the ingredients and accurate data about allergens on pre-packed direct sale foods (PPDS). 

Furthermore, growing public awareness and rising safety concerns regarding the consumption of food items coupled with surging demand for organic food products drive the growth of the agriculture food labeling system market. Moreover, the introduction of new schemes in the labeling system that provide detailed information on food products, such as the nutritional value, net quantity, and ingredient list, is expected to propel the market growth. 

For instance, in October 2020, the Federal Minister of Food and Agriculture of Germany announced the implementation of the ‘nutri-score labeling scheme’ for displaying the rating of the nutritional composition of a food product to ensure that buyers are well-informed about the nutritional quality.

However, a surge in the number of food frauds by food sellers, which involve misleading consumers through false representations on a package, hamper the market growth. On the contrary, several food labeling organizations provide guidelines on the safe packaging of food products, which is expected to create ample growth opportunities in the future. 
For instance, in June 2021, the Food Safety and Standards Authority of India (FSSAI) announced a new regime, which was implemented in December 2021, enabled consumers to make informed choices about their food purchases regarding packaged food products and purchases from restaurants and e-commerce platforms.

Market Segmentations and Scope of the Study:

The global agriculture food labeling system market is segmented based on type, distribution channel, and geography. On the basis of type, the market is categorized into organic and inorganic. On the basis of distribution channel, the market is classified into supermarkets, retail stores, and others. The study contains the geographic breakdown and analyses of each of the segments mentioned above across four regions: North America, Europe, Asia-Pacific, and Rest of the World (RoW).

Geographical Analysis:

Presently, North America holds the dominant share of the agriculture food labeling system market and is expected to continue its dominance during the forecast period. The market growth is attributed to factors such as increased consumer awareness about the intake of low-fat food products and proper handling of packaging food products cleanly and sustainably. In addition, the presence of many companies that operate supermarkets in the region, including Kroger Co. and Walmart, which sells several packaging products and frozen food products such as peas and corn, further drives the market growth.

On the other hand, the market in the Asia-Pacific region is expected to show steady growth due to the presence of agricultural products produced by countries such as India and China coupled with the large-scale production of agricultural products. The rising demand for food products to cater to the demand-supply gap of the growing population and the increasing use of pesticides and other chemicals in crops supplement the need for food labeling systems, which in turn boosts the market growth.

Competitive Landscape:

The key players in the global agriculture food labeling system market include Hermes, Ecolab, Jolt, Day Merck, Brother UK, Prep Wizard, Paragon Labeling Systems, Bar Tender, World pack Automation Systems, and Nutritics. These market players have adopted various strategies, such as innovation, to maintain their market dominance. 

For instance, in July 2021, Cargill and Ecolab announced to merge Techstars Farm to Fork Accelerator to drive innovative solutions in areas such as the future of food retail, food safety, and workforce development and management. Also, in January 2019, Brother UK joined hands with Navitas to raise food labeling standards by developing its digital food safety management system. It will address laborious, unhygienic, and potentially unsafe food labeling processes by integrating the TD-2120N compact label printer with its existing technology.

KEY PLAYERS

• Hermes

• Ecolab

• Jolt

• Day Merck

• Brother UK

• Prep Wizard

• Paragon Labeling Systems

• Bar Tender

• World Pack Automation Systems

• Nutritics