Australia Digital Marketplace Market

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Australia Digital Marketplace Market by Platform (Desktop, Mobile, and Tablets), by Model Type (Business to Business (B2B), Business to Consumer (B2C), and Consumer to Consumer (C2C)), and by End Users (Commercial, and Personal)- Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: ICT & Media | Publish Date: 28-Jun-2024 | No of Pages: 135 | No. of Tables: 101 | No. of Figures: 46 | Format: PDF | Report Code : N/A

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Australia Digital Marketplace Market Overview

The Australia Digital Marketplace Market size was valued at USD 11.97 billion in 2023, and is predicted to reach USD 21.14 billion by 2030, at a CAGR of 8.4% from 2024 to 2030. Digital marketplace market, also known as online marketplaces or digital commerce platforms, serve as virtual hubs where individuals engage in buying or selling goods, services, or information. These platforms facilitate transactions among various parties, including buyers and sellers, within a centralized online environment optimized for easy product discovery, purchasing, and delivery. 

Notable examples of online marketplaces include well-known e-commerce platforms such as Amazon, eBay, and Alibaba, as well as service-oriented platforms such as Upwork and Fiverr. Leveraging advanced technology, these platforms streamline transaction processes, ensuring secure payment processing while enhancing user experiences with features such as customer reviews and ratings. Consequently, online marketplaces play a crucial role in modern commerce, bridging the gap between businesses and consumers across different geographic locations and enabling seamless global transactions.

Upgradation of Mobile Technology Drives the Australia Digital Marketplace Market Growth

The advancement of mobile technology, including the introduction of mobile apps, plays a pivotal role in propelling the Australia digital marketplace market trends. With the widespread adoption of smartphones and mobile devices, mobile apps offer consumers convenient access to digital marketplaces, enabling seamless browsing, purchasing, and transaction experiences.

For instance, in March 2022, Forever New, an Australian fashion retailer, collaborated with poq, a mobile app platform, to launch new native mobile apps. These apps integrate with Forever New's e-commerce platform, leveraging the existing product catalogue and loyalty programs. Overall, the launch of mobile apps accelerates the growth and evolution of online marketplaces in Australia, shaping the future of online commerce in the country.

 

Expansion of Omnichannel E-commerce Platforms Fuels Growth of the Market

The expansion of omnichannel ecommerce is a key driver behind the growth of digital marketplaces in Australia. As consumers increasingly seek seamless and integrated shopping experiences across multiple channels, businesses are compelled to adapt their strategies accordingly. Omnichannel ecommerce enables retailers to provide a unified shopping experience, allowing customers to seamlessly transition between online and offline channels. 

For example, in February 2023, Codisto, a global leader in omnichannel ecommerce management, partnered with Kogan, Australia’s largest online retailer. This partnership offers brands and merchants using various ecommerce platforms such as Amazon, eBay, and Walmart a seamless path to sell on Kogan Australia’s marketplace. By leveraging omnichannel strategies, digital marketplaces in Australia capture a larger share of the retail market, driving further growth in the digital marketplaces market in the country.

Cybersecurity and Consumer Trust Challenges Hampers Market Expansion

Concerns regarding cybersecurity threats and consumer trust issues present significant obstacles to the expansion of the market. When consumers perceive online platforms as vulnerable to cyberattacks, they hesitate to share personal information or engage in transactions due to fears of privacy breaches or financial harm.

This lack of trust result in decreased usage of digital marketplaces and reluctance to participate in online shopping, ultimately impeding market growth. Additionally, instances of data breaches or fraudulent activities tarnish the reputation of digital marketplaces, dissuading both consumers and businesses from active involvement in the online marketplace environment.

 

Augmented Reality (AR) and Virtual Reality (VR) Integration Presents Lucrative Opportunity for the Market 

The integration of AR and VR technologies holds the potential to drive the expansion of online marketplaces. These cutting-edge advancements enable digital platforms to offer users immersive and interactive shopping experiences. Through AR and VR, consumers can visualize products in real-world contexts, virtually test them before making purchases, and explore dynamic virtual environments. These immersive interactions not only enhance customer engagement and foster brand loyalty but also lead to increased sales. 

Moreover, AR and VR empower businesses to effectively showcase their products by providing detailed information and personalized recommendations to users. Consequently, the incorporation of AR and VR technologies presents a promising opportunity to revolutionize the future of digital marketplace, offering innovative and captivating shopping experiences.

 

Competitive Landscape  

The key players operating in the Australia digital marketplace industry include Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd. and others.

Australia Digital Marketplace Market Key Segments

By Platform

  • Desktop

  • Mobile

  • Tablets

By Model Type

  • Business to Business (B2B)

  • Business to Consumer (B2C)

  • Consumer to Consumer (C2C)

By End-User

  • Commercial

  • Personal

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 11.97 Billion

Revenue Forecast in 2030

USD 21.14 Billion

Growth Rate

CAGR of 8.4% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Billion (USD)

Growth Factors

  • Upgradation of mobile technology boosts the market growth

  • Expansion of omnichannel ecommerce platforms drives the growth of industry.

Companies Profiled

15

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Amazon.com, Inc.

  • Walmart Inc.

  • eBay Inc.

  • Alibaba Group Holding Limited

  • Rakuten Group, Inc.

  • Sea Limited

  • MercadoLibre, Inc.

  • JD.com, Inc.

  • Etsy, Inc.

  • Allegro.eu

  • Kogan.com

  • SEEK

  • Carsales

  • REA Group Ltd.

  • Airtasker Ltd.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the Australia online marketplace market are Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd., Freelancer Ltd., and Hipages Group.

According to the Next Move Strategy Consulting, the size of the Australia digital marketplace market is estimated at USD 11.97 billion in 2023.

The integration of Augmented Reality (AR) and Virtual Reality (VR) Technologies is expected to create opportunities for the Australia digital marketplace market.

Cybersecurity and customer trust issues related to digital commerce platforms acts as restraining factors to the growth of Australia digital marketplace market.

According to the Next Move Strategy Consulting, the size of the Australia digital marketplace market is estimated to be at USD 21.14 billion in 2030.

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