CBD Beverages Market

Market Definition

The global CBD Beverages Market was valued at USD 4.55 billion in 2021 and is expected to reach USD 38.64 billion by 2030, expanding at a CAGR of 27.1% from 2022-2030. Cannabidiol (CBD) beverages refer to the infused drinks with CBD particles that are found in cannabis, which contributes to many health benefits.

CBD interacts with the cannabinoid receptors found in the endocannabinoid system (ECS) in our bodies, which helps to maintain balance and overall well-being.  CBD beverages help to relax, tackle anxiety, manage pain, and improve sleep. CBD is a powerful antioxidant that can be beneficial in leading a healthy lifestyle and reducing inflammation.

Market Dynamics and Trends

The growing popularity of CBD-infused drinks that are setting a new trend in the food & healthcare industries is due to the increasing legalization of cannabis for medicinal and recreational purposes. Also, the worldwide adoption of CBD-infused beverages due to the numerous health benefits associated with CBD beverages including treatment of insomnia, inflammation, chronic pain, and hyperemesis is further expected to propel the growth of the CBD beverages market.

Moreover, with the increasing prevalence of mental health issues such as depression and anxiety caused by busy work schedules, the need for organic alternatives to manage mood and instill relaxation has increased. CBD-infused beverages have a positive impact on mental health issues, which has led to increased demand for these products. This trend is expected to continue as more people become aware of the potential benefits of CBD and its ability to address mental health concerns, which is expected to boost the demand for CBD beverages.

However, there is a lack of awareness about CBD and its effects among the general public as well as a negative perception of some people about the association of CBD with marijuana. These factors are expected to restrain the growth of the market during the forecast period. On the contrary, the legalization of cannabis in several countries has opened up new avenues for companies to introduce and market their CBD-infused products, including beverages. Legalization has also led to an increase in research and development in the cannabis industry, which helps companies to develop new and innovative products.

For instance, in February 2023, Aurora Cannabis and MedReleaf Australia collaborated to launch a new medical cannabis brand called CraftPlant, aiming to provide high-quality cannabis products to patients in Australia. The collaboration was aimed toward the growing interest and investment in the medical cannabis market, as companies strive to meet the increasing demand for therapeutic cannabis products worldwide.

Market Segmentations and Scope of the Study

The CBD beverages market share is segmented on the basis of type, CBD type, grade, packaging type, distribution channel, end-user, and geography. On the basis of type, the market is divided into CBD-infused water, CBD-infused tea, CBD-infused coffee, CBD-infused soft drinks, CBD-infused energy drinks, CBD-infused juices, CBD-infused functional beverages, and others.

On the basis of CBD type, the market is classified into marijuana-derived, hemp-derived, synthetic, and others. On the basis of grade, the market is segmented into pharmaceutical grade and food grade. On the basis of packaging type, the market is divided into bottles, cans, and others.

On the basis of distribution channel, the market is segmented into hypermarkets, supermarkets, storefront dispensaries, convenience stores, online retail, and others. On the basis of end-user, the market is divided into medicinal and personal use. Geographic breakdown and analysis of each of the aforesaid segments includes regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America held the lion’s share of the CBD beverages market in 2021 and is expected to continue its dominance during the forecast period. This is attributed to the rising legalization and regulations of cannabis for medicinal and recreational purposes by the government in this region. For instance, in January 2021, the General Health Law of Mexico announced regulations for production, investigation, and medicinal use of cannabis and its pharmacological derivatives published in the Federal Official Gazette. The regulation states to regulate, control, promote and monitor the raw materials, pharmacological derivatives, and medicines that are derived from cannabis used for production, research, manufacturing, and medical purposes.

Also, the presence of major key players such as Alkaline88 LLC, Molson Coors, New Age Beverages Corporation, and Tilray Brands Inc., which are adopting various strategies including product launches boosts the CBD beverages market growth in this region. For instance, in January 2021, Molson Coors launched Veryvell, a CBD beverage line with sparkling, nonalcoholic CBD drinks. Veryvell is a hemp-derived, adaptogenic, sparkling CBD water with no calories or sugar and is available in three flavors including grapefruit tarragon, strawberry hibiscus, and blueberry lavender.

Europe is expected to exhibit a steady rise in the CBD beverages industry during the forecast period due to the increasing usage and consumption of cannabis-related products for medicinal purposes, along with the favorable government regulations & approvals for CBD usage in the region.  For instance, in January 2022, France’s Ministry of Health announced a new CBD regulatory framework for the sale and trading of hemp extracts. It provides an extension for the authorization of the cultivation, import, export, and industrial & commercial use of hemp.

Moreover, the expanding legalization and regulatory frameworks surrounding CBD in various European countries, driven by the increased consumer acceptance which is creating a favorable business environment, is driving the growth of the CBD beverages market. For instance, in March 2023, the German government announced to introduce a bill to legalize the possession and sale of cannabis, joining a growing number of countries moving towards the legalization of cannabis in Europe. The proposed legislation aims to regulate and tax the cannabis market, allowing adults to possess and purchase cannabis for recreational use.

Competitive Landscape

Various market players operating in the CBD beverages industry include Alkaline88 LLC, Cannara Biotech Inc., Phivida, New Age Beverages Corporation, Tilray Brands Inc, Aurora Cannabis, Canopy Growth Corporation, Molson Coors, CBD Biotechnology Co. Ltd., CannTrust Holdings Inc, GW Pharmaceuticals plc, VIVO Cannabis Inc, OrganiGram Holdings, Dixie Brands, and The Cronos Group among others. These market players are adopting various strategies such as new product launches and expansion of business across various regions to maintain their dominance in the CBD beverages market.

For instance, in February 2022, Aurora Cannabis's subsidiary, Reliva, launched a new CBD brand called KG7. The brand aims to offer high-quality CBD products including gummies, topicals, oils, and drink mixes, tailored specifically for athletes and active individuals. Also, in October 2021, The Alkaline Water Company announced its plans to expand the presence of its A88CBD brand in California. This strategic business expansion was aimed toward introducing CBD-infused food and beverages products in this region.

Key Benefits

• The CBD beverages market report provides a quantitative analysis of the current market and estimations from 2022 to 2030. This analysis assists in identifying the prevailing market opportunities to capitalize on.

• The study comprises a detailed analysis of the CBD beverages market trends including the current and future trends for depicting the prevalent investment pockets in the market.

• The information related to key drivers, restraints, and opportunities and their impact on the global market is provided in the report.

• The competitive analysis of the market players along with their market share in the industry is mentioned.

• The SWOT analysis and Porter’s Five Forces model are elaborated on in the study.

• The value chain analysis in the market study provides a clear picture of the stakeholders’ roles.

Cbd Beverages Market Key Segments

By Type

• CBD-infused Water

• CBD-infused Tea

• CBD-infused Coffee

• CBD-infused Soft Drinks

• CBD-infused Energy Drinks

• CBD-infused Juices

• CBD-infused Functional Beverages

• Others

By CBD Type

• Marijuana-derived

• Hemp-derived

• Synthetic

• Others

By Grade

• Pharmaceutical Grade 

• Food Grade

By Packaging Type

• Bottles

• Cans

• Others

By Distribution Channel

• Hypermarket & Supermarket

• Storefront Dispensaries

• Convenience Stores

• Online Retail

• Others

By End User

• Medicinal 

• Personal Use

By Geography

• North America

  • U.S

  • Canada

  • Mexico

• Europe

  • UK        

  • Germany        

  • France        

  • Spain        

  • Italy        

  • Netherlands        

  • Denmark        

  • Finland        

  • Norway        

  • Sweden        

  • Russia        

  • Rest of Europe

• Asia-Pacific

  • China        

  • Japan        

  • India

  • Australia

  • South Korea    

  • Thailand    

  • Singapore

  • Rest of Asia-Pacific    

• RoW

  • Latin America

  • Middle East        

  • Africa

KEY PLAYERS

• Alkaline88 

• Cannara Biotech Inc

• Phivida

• New Age Beverages Corporation

• Tilray Brands Inc

• Aurora Cannabis

• Canopy Growth Corporation

• Molson Coors

• CBD Biotechnology Co. Ltd

• CannTrust Holdings Inc

• GW Pharmaceuticals plc

• VIVO Cannabis Inc

• OrganiGram Holdings

• Dixie Brands

• The Cronos Group