China Eye Tracking Market

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China Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Semiconductor & Electronics | Publish Date: 18-Jul-2024 | No of Pages: 143 | No. of Tables: 108 | No. of Figures: 53 | Format: PDF | Report Code : N/A

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China Eye Tracking Market Overview

The China Eye Tracking Market size was valued at USD 155.9 million in 2023, and is predicted to reach USD 654.1 million by 2030, at a CAGR of 21.5% from 2024 to 2030. The market is a comprehensive ecosystem of products, services, and technologies designed to measure and analyze eye movements, gaze direction, and fixation points.

The eye tracking industry includes specialized hardware such as cameras, sensors, and light sources, as well as software solutions for data processing and analysis. Eye tracking, also known as eye monitoring systems are applied across various industries such as psychology, market research, user experience testing, and human-computer interaction to provide insights into consumer behavior, visual perception, and interface usability.

In the contemporary landscape of user experience and human-computer interaction, eye monitoring systems emerges as an indispensable tool, offering invaluable insights into user engagement and interface usability. 

Booming Gaming and Entertainment Industry Fuels Eye-Tracking Technology Growth in China

The booming gaming and entertainment industry in the country is significantly driving the China eye tracking market growth. With an impressive 666 million gamers spending an average of USD 60.82 each on video games, China has established itself as the most lucrative gaming market globally.

Over the past decade, the country's gaming revenue has surged more than six-fold, exceeding USD 45.6 billion in 2021. This rising demand for vision tracking features is directly linked to the expanding gaming and entertainment sectors, fuelling the China eye-tracking market as gamers seek more interactive and engaging experiences.

Investment by Chinese Companies and Startups Fuels Market Demand

Chinese companies and startups are making substantial investments in eye-tracking technology, driving significant innovation in this field. This investment-driven approach is fostering the development of new eye-tracking applications and products, thereby expanding the China eye tracking market demand and providing advanced solutions across various industries. 

For example, Lumen, a Chinese attention technology company, leverages eye movement tracking to understand human attention and intent using the latest image sensors and pre-trained vision AI models. This proactive strategy is paving the way for enhanced eye-tracking technology in diverse sectors, promising a future filled with advanced and insightful solution, thereby driving the China eye tracking market growth.

Proliferation of Alternative Technologies Hinders Market Expansion

The China eye tracking market expansion is significantly restrained by the proliferation of alternative technologies such as gesture recognition, unimodal methods, and multimodal activity recognition. The availability and adoption of these alternatives limit the eye tracking industry potential by providing competitive solutions that meet diverse user needs and preferences.

Integration of AR and VR in Eye Tracking Technology Creates Future Market Prospects

The swift integration of eye monitoring systems across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the China eye tracking market trends.

This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung.

For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

Competitive Landscape  

The key market players operating in the China eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

China Eye Tracking Market Key Segments

By Type

  • Head Mounted Eye Tracker 

  • Remote Eye Tracker

By Component

  • Hardware

  • Software

By Application

  • Assistive Communication

  •  Academic Research

  • Consumer Behavior Research

  •  Usability Testing 

  • Other Applications

By End-User Industry

  • Retail

  • Automotive

  •  Healthcare

  • Government 

  • Others

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 155.9 Million

Revenue Forecast in 2030

USD 654.1 Million

Growth Rate

CAGR of 21.5% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Booming Gaming and Entertainment Industry Fuels the China Eye Tracking Market Growth.
  • Investment by Chinese Companies and Startups Fuels the China Eye Tracking Market Expansion.

Companies Profiled

15

Market Share

Available for 10 companies

Customization Scope

  • Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Tobii AB

  • Smart Eye AB

  • Lattice Semiconductor Corp

  • Ogilvy

  • Seeing Machines Limited

  • AVSimulation

  • Lumen

  • Eyetech Digital Systems, Inc.

  • EyeTracking

  • Gazepoint

  • Eyegaze

  • Eyeware Tech

  • SR Research Ltd.

  • Pupil Labs 

  • Irisbond Crowdbonding, S.L.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the China eye tracking industry includes Tobii, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

According to Next Move Strategy Consulting, the China eye tracking market size is predicted to reach USD 654.1 million by 2030, at a CAGR of 21.5% from 2024 to 2030.

The China eye tracking market faces challenges from the proliferation of alternative technologies including gesture recognition, unimodal methods, and multimodal activity recognition. These technologies offer competitive solutions that extend beyond traditional eye tracking capabilities, potentially limiting the industry growth.

Eye tracking technology is used across various industries, including retail, automotive, healthcare, government, consumer behavior research, usability testing, assistive communication, and academic research.

The integration of AR and VR in eye tracking technology in China is expected to unlock significant opportunities, enhancing user engagement and comfort levels in digital environments.

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