Health and Hygiene Packaging Market

Health and Hygiene Packaging Market Overview

The global Health and Hygiene Packaging Market size was valued at USD 116.92 billion in 2024 and is predicted to reach USD 166.79 billion by 2030 with a CAGR of 6.1% from 2025-2030.

The health and hygiene packaging or wellness packaging market refers to the industry segment that is involved in the development, production, and distribution of packaging solutions specifically designed for health, hygiene, and personal care products.

This type of packaging is used for items such as medical supplies, pharmaceuticals, personal care products, and hygiene items to prevent contamination and promote consumer safety and well-being. With user-friendly features these packaging solutions enhances product convenience including brand distinction, consumer confidence, and regulatory compliance.

Market Dynamics and Trends

The rise in demand for personal care products is significantly driving the global health and hygiene packaging market growth as these packaging solutions are vital in preserving product integrity and enhancing user experience.

In 2022, worldwide consumer spending on personal care and beauty reached USD 1089 billion. Such surge in the personal care spending creates demand for hygienic packaging solutions to enhance user efficiency.

Moreover, the widespread adoption of e-commerce platforms globally has made health and hygiene products readily accessible to consumers, driving the need for innovative packaging solutions with robust materials to ensure products to arrive intact and undamaged at their destination featuring user-friendly opening mechanisms and eco-friendly materials.

According to recent report published by International Trade Administration, the global e-commerce market is set for exponential growth, with B2B expected to reach USD 36 trillion by 2026, while B2C revenue is projected to hit USD 5.5 trillion by 2027, signalling significant opportunities in both sectors.

Furthermore, the growing awareness of environmental protection and the shift toward sustainability drive the demand for health and hygiene packaging solutions, as consumers and companies increasingly seek packaging that incorporates biodegradable materials, recyclable options, and waste-reducing designs.

For instance, Bayer AG, announced that it is moving ahead with its plan of implementing 100% green packaging for consumer health brands by 2030 as part of its USD 110.5 million sustainability program. In addition, the firm also speculates it will produce all its brand packaging from an average of 50% recycled content by 2030.

However, higher material costs resulting in decreased consumer demand or reduced competitiveness restraint the health and hygiene packaging market expansion.

On the contrary, technological advancements in packaging such as Intelligent packaging may create ample opportunities of the market in forthcoming years.  The integration of sensors, indicators, and QR codes to deliver real-time information about product condition and usage empowers consumers with better decision-making capabilities and improves product protection.

Market Segmentations and Scope of the Study

The health and hygiene packaging market report is segmented on the basis of type, technology, end user, and region. On the basis of type, the market is divided into films & sheets, laminates, bags & pouches, bottles & jars, sachets, labels, tubes, boxes, and carton. Based on technology, the market is categorised into active packaging, intelligent packaging, sustainable packaging, barrier packaging, flexible packaging, nanotechnology, and others. On the basis of end user, the market is divided into healthcare, personal care, and others. Regional breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and Rest of The World (Row).

Geographical Analysis

North America region dominates the health and hygiene packaging market share during the forecast period, due to the surge in healthcare expenditure in this region. Increased spending on medical treatments, pharmaceuticals, and healthcare products creates a significant demand for packaging solutions that ensure safety, compliance, and integrity.

According to American Medical Association report of March 2023, U.S spent USD 4,255 billion on health care in 2021. The considerable investments directed a significant demand for packaging solutions for the safety, compliance, and integrity of these health commodities.

Moreover, with the growing proportion of the aging population in this region, the demand for healthcare products, pharmaceuticals, and personal care items is increasing, thereby further boosting the need for hygienic packaging solutions.

According to Population Reference Bureau report of 2024, the number of Americans aged 65 and older is projected to increase from 58 million in 2022 to 82 million by 2050. This demographic shift fuels the demand for specialized packaging solutions that ensure the safety, accessibility, and convenience of these products for older consumers.

On the other hand, Asia Pacific is expected to show a steady rise in the health and hygiene packaging market demand with the region due to the growing prevalence of communicable diseases such as respiratory infections, gastrointestinal illnesses, and vector-borne diseases.

According to Press Information Bureau report of March 2023, a total of 397,814 cases of Acute Respiratory Illness/Influenza were reported in January 2023, and by February the cases increased up to 436,523. This heightened rate in communicable diseases drives the demand for healthcare products, disinfectants, and personal care items, consequently surging the need for effective packaging solutions.

Moreover, the market is growing in this region due to the surge in personal care industry. According to latest report by International Trade Agency, China is the leading producer of personal care products globally and the market is projected to reach USD 80 billion by 2025. Such surge in personal care industry demands for advanced packaging solutions to enhance the product efficiency, thereby driving the market growth for health and hygiene packaging.

Competitive Landscape

Various key players operating in the health and hygiene packaging industry includes Berry Global Inc., Bayer AG, Amcor Plc, Amerplast Ltd., Kimberly Clark, Comar LLC, Diversey Inc., JohnsByrne Company, Glenroy Inc., Mondi Group, Sealed Air, Sonoco Products Company, DS Smith PLC, ALPLA, Printpack, among others. These market players are adopting various strategies such as collaboration and product launches to remain dominant in the market.

For instance, in February 2024, Berry Global merged with Glatfelter Corporation to form NewCo a public traded company, where Berry will own 90% of NewCo. The aim of the merger is to offer Berry to become a pure-play provider of innovative, sustainable global packaging solutions.

Moreover, in September 2022, Diversey launched Safe Pack pouches made from monolayer Polyethylene. These pouches allow users to refill reusable spray bottles over and over again, thus improving plastic reuse and minimizing waste and offering environmentally friendly option and are recyclable.

Furthermore, in August 2022 Mondi Group partnered with Essity and Dow. The Partnership aimed to create new, recyclable secondary packaging for Essity’s feminine care products by utilizing renewable materials and post-consumer recycled content.

Key Benefits

The report provides quantitative analysis and estimations of the health and hygiene packaging market from 2025 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep-dive analysis of the current and future health and hygiene packaging market trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report. 

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

Health and Hygiene Packaging Market Key Segments

By Type

• Films & Sheets

• Laminates

• Bags & Pouches

• Bottles & Jars

• Sachets

• Labels

• Tubes

• Boxes 

• Carton

By Technology

• Active Packaging

• Intelligent Packaging

• Sustainable Packaging

• Barrier Packaging

• Flexible Packaging

• Nanotechnology 

• Others

• By End-User

• Healthcare

• Personal care

• Others

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The U.K.

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific 

• Rest of the World (RoW)

  • Latin America

  • Middle East 

  • Africa

Key Players

• Berry Global Inc.

• Bayer AG

• Amcor Plc

• Amerplast Ltd.

• Kimberly Clark

• Comar LLC

• Diversey Inc.

• JohnsByrne Company.

• Glenroy Inc.

• Mondi Group

• Sealed Air

• Sonoco Products Company

• DS Smith PLC

• ALPLA

• Printpack

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size in 2024	USD 116.92 billion
Revenue Forecast in 2030	USD 166.79 billion
Growth Rate	CAGR of 6.1% 2025 to 2030
Analysis Period	2024–2030
Base Year Considered	2024
Forecast Period	2025–2030
Market Size Estimation	Billion (USD)
Growth Factors	Growing demand for personal care among is a significant driver for the market. Increasing prevalence of E-commerce is propelling the market growth. The rise in environmental concerns and shit to sustainability is driving the market growth.
Countries Covered	28
Companies Profiled	15
Market Share	Available for 15 companies
Customization Scope	Free customization (equivalent to up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.