India Buy Now Pay Later (BNPL) Market Analysis | 2024-2030

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India Buy Now Pay Later (BNPL) Market by Channel (Online and Point of Sale (PoS)), by Application (Retail Goods, Media & Entertainment, Healthcare & Wellness, Automotive, Home Improvement, and Others), by End User (Generation X, Generation Z/Millennials, and Baby Boomers) - Opportunity Analysis and Industry Forecast, 2024– 2030

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India Buy Now Pay Later (BNPL) Market Overview

The India Buy Now Pay Later (BNPL) Market size was valued at USD 2.79 billion in 2023, and is predicted to reach USD 34.31 billion by 2030, at a CAGR of 36.1% from 2024 to 2030.

Buy now pay later (BNPL) is a convenient short-term financing option that allows consumers to defer payment for purchases to a later date. This payment method, structured with an installment plan, involves consumers, financiers, and merchants, enabling customers to shop online and in stores without immediate full payment. BNPL is versatile, covering a wide range of purchases from everyday items including clothing and electronics to larger expenses such as home improvement products.

The popularity of BNPL is on the rise due to its numerous advantages for consumers. It provides a flexible way to buy high-cost items such as smartphones and laptops, pay for educational expenses including tuition fees and stationery, and even cover daily expenses such as canteen bills. Additionally, the introduction of zero-interest payment options by BNPL providers makes this payment solution even more appealing to customers, offering them a convenient and attractive payment alternative.

Rising E-Commerce Platforms with Online Payment Methods Thrives the India Buy Now Pay Later (BNPL) Market Growth

The growth trajectory of the Buy Now Pay Later (BNPL) market has been significantly influenced by the ascent of e-commerce. With consumers increasingly favouring online shopping due to its convenience and extensive product offerings, BNPL services have seamlessly integrated into e-commerce platforms, enabling customers to split their payments into manageable installments.

This integration not only boosts conversion rates for online retailers but also drives up the average order value, as consumers are emboldened to make larger purchases without immediate financial strain. Furthermore, by incorporating BNPL options, e-commerce merchants gain a competitive edge, attracting and retaining customers who value the convenience and financial flexibility afforded by such payment solutions.

The alignment between BNPL services and the preferences of online shoppers underscores the mutually beneficial relationship between the proliferation of e-commerce and the expansion of the BNPL market, solidifying its significance in the evolving digital payments landscape.

Increasing Online Shopping Among the Consumers is Driving the Growth of India Buy Now Pay Later (BNPL) Market

The thriving buy now pay later (BNPL) market trend is propelled by the increasing prevalence of online shopping. With digital commerce progressively shaping consumer habits, individuals are embracing the convenience of purchasing goods and services online.

This surge in online transactions has fueled a rising demand for flexible payment solutions that accommodate various financial needs. BNPL services have emerged as a frontrunner in addressing this demand, providing consumers with the option to defer payments or spread costs over manageable installments.

This adaptability appeals to a diverse range of shoppers, from those seeking prudent financial management strategies to individuals desiring immediate access to desired products without the burden of upfront payments. The symbiotic relationship between online shopping and BNPL services highlights a transformative shift in consumer behavior and payment preferences, signaling ongoing growth and innovation in the BNPL market.

High Interest Rates and Fees Associated with BNPL services Hinder the India Buy Now Pay Later (BNPL) Market Growth

The buy now, pay later (BNPL) market may face growth impediments due to high fees and interest rates, which may discourage consumers from utilizing these services. BNPL transactions typically involve installment payments alongside additional fees or interest charges.

If these fees are perceived as too high, consumers may opt for alternative payment methods or choose to avoid accumulating additional debt. This reluctance to utilize BNPL options may constrain market expansion and undermine consumer trust.

To address this issue, BNPL providers need to carefully manage their fee structures and interest rates to ensure affordability while remaining competitive. Transparent pricing, clear communication of terms, and responsible lending practices are essential to building trust and encouraging widespread adoption of BNPL services. Regulatory oversight may also play a role in ensuring fair and transparent pricing practices within the BNPL market.

Integration of Artificial Intelligence (AI) Technology Creates Ample Opportunity Growth for the India Buy Now Pay Later (BNPL) Market

Leveraging Artificial Intelligence (AI) for credit scoring within the buy now pay later (BNPL) market signifies a groundbreaking approach to evaluating consumer creditworthiness. Unlike traditional methods, AI-driven algorithms have the capacity to analyze a wide range of data sources, including unconventional indicators such as online shopping habits and social media activity, in addition to conventional credit history.

This broader spectrum of data allows for a more comprehensive and nuanced understanding of an individual's financial behavior and repayment capacity. Consequently, BNPL providers can make more accurate and timely credit assessments, leading to increased approval rates for deserving customers and the provision of tailored financing options.

Furthermore, AI algorithms can continuously learn and adapt to evolving consumer trends, enhancing the precision of credit assessments over time. In essence, integrating AI into credit scoring processes within the BNPL market not only strengthens risk management capabilities but also fosters a more personalized and streamlined customer experience.

Competitive Landscape

The market players operating in the India buy now pay later industry include Affirm Holdings, Inc., Atome, Block, Inc. (Square), Klarna Bank AB (PULP), Latitude, Openpay, PayPal Holdings, Inc., Sezzle, Scalapay, Zip Co Ltd. (Zip), and others.

India Buy Now Pay Later Market Key Segments

By Channel

Online
Point of Sale (PoS)

By Application

Retail Goods
Media & Entertainment
Healthcare & Wellness
Automotive
Home Improvement
Others

By End user

Generation X
Generation Z/Millennials
Baby Boomers

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size in 2023	USD 2.79 Billion
Revenue Forecast in 2030	USD 34.31 Billion
Growth Rate	CAGR of 36.1% from 2024 to 2030
Analysis Period	2023–2030
Base Year Considered	2023
Forecast Period	2024–2030
Market Size Estimation	Billion (USD)
Growth Factors	Rising e-commerce platforms with online payment methods thrives the market growth. Increasing online shopping among the consumers is driving the growth of market.
Companies Profiled	10
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

Affirm Holdings, Inc.
Atome
Block, Inc. (Square)
Klarna Bank AB (PULP)
Latitude
Openpay
PayPal Holdings, Inc.
Sezzle
Scalapay
Zip Co Ltd. (Zip)

1 INTRODUCTION

1.1 REPORT DESCRIPTION

1.2 RESEARCH METHODOLOGY

1.2.1 SECONDARY RESEARCH

1.2.2 DATA ANALYSIS FRAMEWORK

1.2.3 MARKET SIZE ESTIMATION

1.2.4 FORECASTING

1.2.5 PRIMARY RESEARCH AND DATA VALIDATION

2 INDIA BUY NOW PAY LATER (BNPL) MARKET – EXECUTIVE SUMMARY

2.1. MARKET SNAPSHOT, 2023 - 2030, MILLION USD

3 PORTER’S FIVE FORCE MODEL ANALYSIS

3.1 BARGAINING POWER OF SUPPLIERS

3.2 BARGAINING POWER OF BUYERS

3.3 DEGREE OF COMPETITION

3.4 THREAT OF SUBSTITUTE

3.5 THREAT OF NEW ENTRANTS

4 MARKET SHARE ANALYSIS

4.1 MARKET SHARE ANALYSIS OF TOP PROVIDERS, 2023

5 MARKET DYNAMICS

5.1 GROWTH DRIVERS

5.1.1 DRIVER 1

5.1.2 DRIVER 2

5.1.3 DRIVER 3

5.1.4 DRIVER 4

5.2 CHALLENGES

5.2.1 CHALLENGE 1

5.2.2 CHALLENGE 2

5.2.3 CHALLENGE 3

5.2.4 CHALLENGE 4

5.3 OPPORTUNITIES

5.3.1 OPPORTUNITY 1

5.3.2 OPPORTUNITY 2

6 INDIA BUY NOW PAY LATER (BNPL) MARKET BY CHANNEL

6.1 OVERVIEW

6.2 ONLINE MARKET

6.3 POINT OF SALE (POS) MARKET

7 INDIA BUY NOW PAY LATER (BNPL) MARKET BY APPLICATION

7.1 OVERVIEW

7.2 RETAIL GOODS MARKET

7.3 MEDIA AND ENTERTAINMENT MARKET

7.4 HEALTHCARE AND WELLNESS MARKET

7.5 AUTOMOTIVE MARKET

7.6 HOME IMPROVEMENT MARKET

7.7 OTHERS MARKET

8 INDIA BUY NOW PAY LATER (BNPL) MARKET BY END USER

8.1 OVERVIEW

8.2 GENERATION X MARKET

8.3 GENERATION Z/MILLENNIALS MARKET

8.4 BABY BOOMERS MARKET

9 COMPANY PROFILES

9.1 AFFIRM HOLDINGS, INC.

9.1.1 COMPANY OVERVIEW

9.1.2 COMPANY SNAPSHOT

9.1.3 OPERATING BUSINESS SEGMENTS

9.1.4 PRODUCT PORTFOLIO

9.1.5 BUSINESS PERFORMANCE

9.1.6 BUSINESS SEGMENTS

9.1.7 GEOGRAPHIC SEGMENTS

9.1.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.1.9 PRIMARY MARKET COMPETITORS

9.2 ATOME

9.2.1 COMPANY OVERVIEW

9.2.2 COMPANY SNAPSHOT

9.2.3 OPERATING BUSINESS SEGMENTS

9.2.4 PRODUCT PORTFOLIO

9.2.5 BUSINESS PERFORMANCE

9.2.6 BUSINESS SEGMENTS

9.2.7 GEOGRAPHIC SEGMENTS

9.2.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.2.9 PRIMARY MARKET COMPETITORS

9.3 BLOCK, INC. (SQUARE)

9.3.1 COMPANY OVERVIEW

9.3.2 COMPANY SNAPSHOT

9.3.3 OPERATING BUSINESS SEGMENTS

9.3.4 PRODUCT PORTFOLIO

9.3.5 BUSINESS PERFORMANCE

9.3.6 BUSINESS SEGMENTS

9.3.7 GEOGRAPHIC SEGMENTS

9.3.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.3.9 PRIMARY MARKET COMPETITORS

9.4 KLARNA BANK AB (PULP)

9.4.1 COMPANY OVERVIEW

9.4.2 COMPANY SNAPSHOT

9.4.3 OPERATING BUSINESS SEGMENTS

9.4.4 PRODUCT PORTFOLIO

9.4.5 BUSINESS PERFORMANCE

9.4.6 BUSINESS SEGMENTS

9.4.7 GEOGRAPHIC SEGMENTS

9.4.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.4.9 PRIMARY MARKET COMPETITORS

9.5 LATITUDE

9.5.1 COMPANY OVERVIEW

9.5.2 COMPANY SNAPSHOT

9.5.3 OPERATING BUSINESS SEGMENTS

9.5.4 PRODUCT PORTFOLIO

9.5.5 BUSINESS PERFORMANCE

9.5.6 BUSINESS SEGMENTS

9.5.7 GEOGRAPHIC SEGMENTS

9.5.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.5.9 PRIMARY MARKET COMPETITORS

9.6 OPENPAY

9.6.1 COMPANY OVERVIEW

9.6.2 COMPANY SNAPSHOT

9.6.3 OPERATING BUSINESS SEGMENTS

9.6.4 PRODUCT PORTFOLIO

9.6.5 BUSINESS PERFORMANCE

9.6.6 BUSINESS SEGMENTS

9.6.7 GEOGRAPHIC SEGMENTS

9.6.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.6.9 PRIMARY MARKET COMPETITORS

9.7 PAYPAL HOLDINGS, INC.

9.7.1 COMPANY OVERVIEW

9.7.2 COMPANY SNAPSHOT

9.7.3 OPERATING BUSINESS SEGMENTS

9.7.4 PRODUCT PORTFOLIO

9.7.5 BUSINESS PERFORMANCE

9.7.6 BUSINESS SEGMENTS

9.7.7 GEOGRAPHIC SEGMENTS

9.7.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.7.9 PRIMARY MARKET COMPETITORS

9.8 SEZZLE

9.8.1 COMPANY OVERVIEW

9.8.2 COMPANY SNAPSHOT

9.8.3 OPERATING BUSINESS SEGMENTS

9.8.4 PRODUCT PORTFOLIO

9.8.5 BUSINESS PERFORMANCE

9.8.6 BUSINESS SEGMENTS

9.8.7 GEOGRAPHIC SEGMENTS

9.8.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.8.9 PRIMARY MARKET COMPETITORS

9.9 SCALAPAY

9.9.1 COMPANY OVERVIEW

9.9.2 COMPANY SNAPSHOT

9.9.3 OPERATING BUSINESS SEGMENTS

9.9.4 PRODUCT PORTFOLIO

9.9.5 BUSINESS PERFORMANCE

9.9.6 BUSINESS SEGMENTS

9.9.7 GEOGRAPHIC SEGMENTS

9.9.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.9.9 PRIMARY MARKET COMPETITORS

9.10 ZIP CO LTD. (ZIP)

9.10.1 COMPANY OVERVIEW

9.10.2 COMPANY SNAPSHOT

9.10.3 OPERATING BUSINESS SEGMENTS

9.10.4 PRODUCT PORTFOLIO

9.10.5 BUSINESS PERFORMANCE

9.10.6 BUSINESS SEGMENTS

9.10.7 GEOGRAPHIC SEGMENTS

9.10.8 KEY STRATEGIC MOVES AND DEVELOPMENT

9.10.9 PRIMARY MARKET COMPETITORS

LIST OF TABLES

TABLE 1. INDIA BUY NOW PAY LATER (BNPL) MARKET VALUE, BY CHANNEL, 2023-2030, (MILLION USD)

TABLE 2. ONLINE, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 3. POINT OF SALE (POS), MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 4. INDIA BUY NOW PAY LATER (BNPL) MARKET VALUE, BY APPLICATION, 2023-2030, (MILLION USD)

TABLE 5. RETAIL GOODS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 6. MEDIA AND ENTERTAINMENT, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 7. HEALTHCARE AND WELLNESS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 8. AUTOMOTIVE, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 9. HOME IMPROVEMENT, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 10. OTHERS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 11. INDIA BUY NOW PAY LATER (BNPL) MARKET VALUE, BY END USER, 2023-2030, (MILLION USD)

TABLE 12. GENERATION X, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 13. GENERATION Z/MILLENNIALS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 14. BABY BOOMERS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 15. AFFIRM HOLDINGS, INC.: COMPANY SNAPSHOT

TABLE 16. AFFIRM HOLDINGS, INC.: OPERATING BUSINESS SEGMENTS

TABLE 17. AFFIRM HOLDINGS, INC.: PRODUCT PORTFOLIO

TABLE 18. AFFIRM HOLDINGS, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 19. AFFIRM HOLDINGS, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 20. AFFIRM HOLDINGS, INC.: KEY STRATERGY

TABLE 21. ATOME: COMPANY SNAPSHOT

TABLE 22. ATOME: OPERATING BUSINESS SEGMENTS

TABLE 23. ATOME: PRODUCT PORTFOLIO

TABLE 24. ATOME: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 25. ATOME: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 26. ATOME: KEY STRATERGY

TABLE 27. BLOCK, INC. (SQUARE): COMPANY SNAPSHOT

TABLE 28. BLOCK, INC. (SQUARE): OPERATING BUSINESS SEGMENTS

TABLE 29. BLOCK, INC. (SQUARE): PRODUCT PORTFOLIO

TABLE 30. BLOCK, INC. (SQUARE): SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 31. BLOCK, INC. (SQUARE): SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 32. BLOCK, INC. (SQUARE): KEY STRATERGY

TABLE 33. KLARNA BANK AB (PULP): COMPANY SNAPSHOT

TABLE 34. KLARNA BANK AB (PULP): OPERATING BUSINESS SEGMENTS

TABLE 35. KLARNA BANK AB (PULP): PRODUCT PORTFOLIO

TABLE 36. KLARNA BANK AB (PULP): SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 37. KLARNA BANK AB (PULP): SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 38. KLARNA BANK AB (PULP): KEY STRATERGY

TABLE 39. LATITUDE: COMPANY SNAPSHOT

TABLE 40. LATITUDE: OPERATING BUSINESS SEGMENTS

TABLE 41. LATITUDE: PRODUCT PORTFOLIO

TABLE 42. LATITUDE: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 43. LATITUDE: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 44. LATITUDE: KEY STRATERGY

TABLE 45. OPENPAY: COMPANY SNAPSHOT

TABLE 46. OPENPAY: OPERATING BUSINESS SEGMENTS

TABLE 47. OPENPAY: PRODUCT PORTFOLIO

TABLE 48. OPENPAY: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 49. OPENPAY: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 50. OPENPAY: KEY STRATERGY

TABLE 51. PAYPAL HOLDINGS, INC.: COMPANY SNAPSHOT

TABLE 52. PAYPAL HOLDINGS, INC.: OPERATING BUSINESS SEGMENTS

TABLE 53. PAYPAL HOLDINGS, INC.: PRODUCT PORTFOLIO

TABLE 54. PAYPAL HOLDINGS, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 55. PAYPAL HOLDINGS, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 56. PAYPAL HOLDINGS, INC.: KEY STRATERGY

TABLE 57. SEZZLE: COMPANY SNAPSHOT

TABLE 58. SEZZLE: OPERATING BUSINESS SEGMENTS

TABLE 59. SEZZLE: PRODUCT PORTFOLIO

TABLE 60. SEZZLE: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 61. SEZZLE: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 62. SEZZLE: KEY STRATERGY

TABLE 63. SCALAPAY: COMPANY SNAPSHOT

TABLE 64. SCALAPAY: OPERATING BUSINESS SEGMENTS

TABLE 65. SCALAPAY: PRODUCT PORTFOLIO

TABLE 66. SCALAPAY: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 67. SCALAPAY: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 68. SCALAPAY: KEY STRATERGY

TABLE 69. ZIP CO LTD. (ZIP): COMPANY SNAPSHOT

TABLE 70. ZIP CO LTD. (ZIP): OPERATING BUSINESS SEGMENTS

TABLE 71. ZIP CO LTD. (ZIP): PRODUCT PORTFOLIO

TABLE 72. ZIP CO LTD. (ZIP): SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 73. ZIP CO LTD. (ZIP): SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 74. ZIP CO LTD. (ZIP): KEY STRATERGY

LIST OF FIGURES

FIGURE 1. BARGAINING POWER OF SUPPLIERS

FIGURE 2. BARGAINING POWER OF BUYERS

FIGURE 3. DEGREE OF COMPETITION

FIGURE 4. THREAT OF SUBSTITUTE

FIGURE 5. THREAT OF NEW ENTRANTS

FIGURE 6. INDIA BUY NOW PAY LATER (BNPL) MARKET VALUE, BY CHANNEL, 2023-2030, (MILLION USD)

FIGURE 7. ONLINE, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 8. POINT OF SALE (POS), MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 9. INDIA BUY NOW PAY LATER (BNPL) MARKET VALUE, BY APPLICATION, 2023-2030, (MILLION USD)

FIGURE 10. RETAIL GOODS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 11. MEDIA AND ENTERTAINMENT, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 12. HEALTHCARE AND WELLNESS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 13. AUTOMOTIVE, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 14. HOME IMPROVEMENT, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 15. OTHERS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 16. INDIA BUY NOW PAY LATER (BNPL) MARKET VALUE, BY END USER, 2023-2030, (MILLION USD)

FIGURE 17. GENERATION X, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 18. GENERATION Z/MILLENNIALS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 19. BABY BOOMERS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 20. AFFIRM HOLDINGS, INC.: NET SALES, (2021-2023)

FIGURE 21. AFFIRM HOLDINGS, INC.: PRIMARY MARKET COMPETITORS

FIGURE 22. ATOME: NET SALES, (2021-2023)

FIGURE 23. ATOME: PRIMARY MARKET COMPETITORS

FIGURE 24. BLOCK, INC. (SQUARE): NET SALES, (2021-2023)

FIGURE 25. BLOCK, INC. (SQUARE): PRIMARY MARKET COMPETITORS

FIGURE 26. KLARNA BANK AB (PULP): NET SALES, (2021-2023)

FIGURE 27. KLARNA BANK AB (PULP): PRIMARY MARKET COMPETITORS

FIGURE 28. LATITUDE: NET SALES, (2021-2023)

FIGURE 29. LATITUDE: PRIMARY MARKET COMPETITORS

FIGURE 30. OPENPAY: NET SALES, (2021-2023)

FIGURE 31. OPENPAY: PRIMARY MARKET COMPETITORS

FIGURE 32. PAYPAL HOLDINGS, INC.: NET SALES, (2021-2023)

FIGURE 33. PAYPAL HOLDINGS, INC.: PRIMARY MARKET COMPETITORS

FIGURE 34. SEZZLE: NET SALES, (2021-2023)

FIGURE 35. SEZZLE: PRIMARY MARKET COMPETITORS

FIGURE 36. SCALAPAY: NET SALES, (2021-2023)

FIGURE 37. SCALAPAY: PRIMARY MARKET COMPETITORS

FIGURE 38. ZIP CO LTD. (ZIP): NET SALES, (2021-2023)

FIGURE 39. ZIP CO LTD. (ZIP): PRIMARY MARKET COMPETITORS

Frequently Asked Questions

The key market players operating in the India buy now pay later market are Affirm Holdings, Inc., Atome, Block, Inc. (Square), Klarna Bank AB (PULP), Latitude, Openpay, PayPal Holdings, Inc., Sezzle, Scalapay, Zip Co Ltd. (Zip), and others.

According to the Next Move Strategy Consulting, the size of the India buy now pay later market is estimated to be at USD 34.31 Billion in 2030.

BNPL offers convenience and flexibility, allowing consumers to spread the cost of purchases over time without incurring interest charges. It also provides access to goods and services that may otherwise be unaffordable upfront.

Key challenges are the high interest rates and fees associated with BNPL services.

According to the Next Move Strategy Consulting, the size of the India buy now pay later market is estimated at USD 2.79 Billion in 2023.

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